makmsg home services

8/14/2019 MaKMsg Home Services

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Submitted by,

PGP SS [8-10] Sec-A

Maharajan Ba. [07]

Arun Kumar S. [47]Karthikeyan B. [20]

Mujeeb Rahuman M. [28]

Sundareshwaran S. [56]

Ganesan Sitaram [14]

MakMsg Home ServicesWe provide service with high qualityto save your time and stress


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MakMsg Home Services

MISSION STATEMENT

The goal of the company is that of a

multi-faceted success. Our first

responsibility is to maintain financial well

being of the service points. We will meetthis goal while delivering values to,

Customers that enhance their

satisfaction

Staffthat fulfills their personal

effectiveness

COMPANY OBJECTIVE

Obtain necessary funding.

To create a service-based company that

exceeds customers' expectations and

increases the number ofrepeat clients byat least 20% per year.

Become an established community

destination with a customer satisfaction

rate of 90% by the end of the first year.

To achieve Break-Even point at the end of

30 months.


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INDUSTRY ANALYSIS

Home Servicing Today

The self created gap routed with an increase in the demands of a fast pacedlifestyle of the target audience, expecting some values that would fulfill their basicrequirements and would save their time effectively, provides us with anopportunity.

Currently, Chennai do not have a dedicated centre to provide home services.MakMsg aims to fill this void.

Trends

The predicted growth trend of the service industry is very positive both in long andshort term projections. The evolution ofnuclear families paves the way for theseservices. We will add more services to our list as per their needs and demands.


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SERVICE CHARGES

Chef for a Meal - 200/meal

Driver - 200/day

Maids - 50/time

Car Cleaners - 25/time

Hair Stylist 100 (avg)

Rent a Generator - 300/day

Electrician - 250 (avg)

Plumber - 250 (avg)

Carpenter - 250 (avg)

Painter - 250 (avg)

SERVICES OFFERED

MakMsg will offer a variety of home

services that appeal to residents of

Chennai. The company will offer a

selection of services as given,

Chef for a Meal

Rent a Driver

Hair Stylist

Maids

Car cleaners

Rent a Generator

Electrician, Plumber

Carpenter, Painter


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MARKETING STRATEGIES

Some of our Aggressive strategies are,

Select central location so that we canreceive a lot of walk through traffic.

Advertise in the flyers, posters, billboardsand newspapers.

Enhance promotions via mobile messagesand websites.

Enhance Public Relations with hands ofHospitals & Offices.

Get fancy phone numbers which shouldbe very catchy in nature.

Main advertisement strategies will beword of mouth.

PROPOSED INCENTIVE SYSTEM

REGULAR CUSTOMERS

Pre paid service for regular callers. Monthly Bill statement

Discount of 10% on every service used.

Future Proposals

Reward point systems. Special offer on recharges.

Lucky draw system.

NEW CUSTOMERS

Free gift for the first time on basis ofservice(s) used.

5% discount on select services.


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SWOT Analysis

Strength

Can provide simultaneous service

Available round the clock Immediate response

Providing Employment

Weakness

Non availability of technology to

modulate the employees

Opportunities

Untapped large organized home

services sector

Growing nuclear family and

Bachelors segment in Chennai

All the specified services are not

available in a single point.

Threats

A competitor may arise in the same

market with a similar business

model.

Existing service providers (Hotels,Salons and Travels) may start those

exciting services of their own.


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OPERATIONS


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Financial Status

[T

wo Service Points]


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START UP SUMMARY


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STARTUP EXPENSES

0

100000

200000

300000

400000

500000

600000

700000

Expenses Assets Bank Balance

Amount

Spent


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MARKETING EXPENSES

Type Amount

Ads

Newspaper 86000

Brochures 13000Magazines 10000

Bill Boards 8000

Yellow Pages 6000

Promotions Messages 6000Mailings 6000

PR Hospitals 8000Offices 8000

Awareness 8000

Total 159000

0

20000

40000

60000

80000

100000

120000

140000

Amount Spent


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SALES FIGURES EXPENSES FIGURES


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LINKED SALES & EXPENSES

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

I Year II Year III Year

Expenses

Sales


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BREAK EVEN ANALYSIS

-500000

-400000

-300000

-200000

-100000

0

100000

200000

300000

1 2 3 Year

Amount


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FUTURE PLANS

To scout atleast 5 service points within a span of five

years To grow over southern regions

FUTURE SERVICES

As per the survey, it is found that many customers are boosting MakMsg to addissues like:

Bill Payments (Telephone, EB, Rent)

Laundry

Electronic Repairing


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Thanks.

makmsg home services

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