making your destination more attractive to agents and resellers
TRANSCRIPT
How to make your destination more attractive to agents and resellers
ABOUT MEI am Naully Nicolas
Digital Travel Strategist and help travel and destinations brands to create inspiring experience between them and their audience.
You can find me at @naullyn
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Why am I so unattractive ? Welcome to a “very” noisy world”!
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What is my vital asset ? How to get attention on my destination ?
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WHW8
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what | the manifesto
What is your manifesto ?
What do you want to talk about ?
What do you want to be known for ?
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CulturalContribution
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HumanContribution
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SharedValues
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how | the method of communication
How do you want to communicate ?
Podcasting, writing, taking pictures, filming ?
Which type of content are you best at ?
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Type of media
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Who are the influencers ?
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where | distribution
How can you provide values ?
Can you reach people who has audience ?
Do you know how to tell stories in a native way on each channel?
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Be presentwhere they are
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Platform philosophy
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What is my WHW ?What is the three truths of your destination ?
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“In the end, we will conserve only what we love; we will
love only what we understand and we will
understand only what we are taught.
― Baba Dioum
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Question ?
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