making W.A.V.E.S

School of Digital Media and Design

Kearny High School

11th Grade Team Project 08-09

Phase 1

Week 1: Kick Off

• Activities - Kick Off, Exposure to

current environmental issues and actions, Interactive student binder

• Resources- Members of Surfrider

Foundation San Diego Chapter

• Milestones - Students build client relations and start collaborating with peers in groups

Week 2: Research Begins • Activities - Student groups organized and

topics selected for research• Resources -• San Diego Metropolitan

Wastewater Department• Surfrider Blue Water Task

Force• Algalita Marine Research

Foundation• Milestone- Content Experts teach students

about environmental issues

Weeks 3-4: Get Involved

• Activities -

3 Concepts developed for Media campaign on an issue, Beach Clean Up, Field Trip to Birch Aquarium, Research continues

• Resources-

Surfrider’s Beach Cleanup, Birch Aquarium at Scripps

• Milestone - Bonding among students and educational staff

Weeks 5-6: Field Trip

• Activities - Natural History Museum + Reuben H. Fleet Science Center Field Trip, Historical Investigation on topic, Students develop data collecting skills in Science

• Resources- San Diego Natural History

Museum, Science Center• Milestone- Students gain new

perspective on local resources

Week 7: Interview Experts

• Activities - Students establish interview appointments with content experts, Present first set of Media campaign concepts to client

• Resource- team11dmd.blogspot.com

• Milestones - Students meet with Surfrider representatives for feedback on initial designs

Weeks 8-10: Production

• Activities - Historical Investigation due with incorporated science data, Production on Media campaign continues with client feedback, Interviews conducted with field experts

• Resources - team11dmd.blogspot.com

Week 11: Assemble

Knowledge• Activities -

Assign Powerpoint for students to assemble Media campaign, Historical Investigation and Scientific data

Week 12: Organize

Media Package • Activities - Students meet with

client to share 2nd round of Media campaign concepts

• Milestone - Students head into the final phase of completing their media products

Week 13: Mock Presentation

• Activities- Students participate in mock presentations of their Media campaign, Historical Investigation and Scientific Data

• Milestone - Students will gain peer feedback prior to unveiling the media package for the client

Week 14 : Prepare Media

• Activities - Students refine

Media campaign and presentation based on peer and teacher feedback

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Week 15: Campaign Unveiling

• Activities - Meet with Surfrider to unveil

the final Media campaign

• Milestone - Client will select 3 top designs

for printing.