making time for the dam good stuff
TRANSCRIPT
MAKING TIME FOR THE DAM GOOD STUFF!
How Life Fitness Uses Digital Asset Management To Power
Creative and Global Marketing Operations
Jake AtheyMarketing DirectorWiden
Hello!
Kate Bennewitz Creative Project ManagerLife Fitness
#HOWLive
Commanding Your Content
The Life Fitness DAM story
Tips & Takeaways
#HOWLive
Let’s talk about DAM, brands, technology and you.
A few things to know about Widen
We’re a marketingtechnology companythat helps connect your content with everyone who needs it.
We serve hundreds of customersand hundreds of thousands of users in 179 countries around the world.
Enter DAM
Connecting & Commanding Your Content
Consolidate all of the tools you
use today...
into one master marketing content command center for all audiences.
DAM PUTS YOU IN CONTROL
“Digital asset management empowers creative and marketing teams to deploy the right visual content to the right channel, in the right format, at the right time, for the right audience.
VISIONAND VISIBILITY
DAM helps power the content that builds your brand.
What DAM Means to Life Fitness
BRAND DEVELOPMENT
REBRAND
WORKFLOW
MAR TOOLTRANSLATIONS
PRODUCT LAUNCH
SUPPORT
Governance & Collaboration
ASSET GROUPSROLES
DESIGN
PRODUCT
MKTG
DEALERS
BRAND
PRODUCT
PR
TRAINING
USE
RS
ASSETS
Service
DAM IS THE BACKBONE
Everything created and disseminated globally.
#HOWLive
DAM Promotes Brand Consistency
DAM Helps Communications Between Business Groups
DESIGNERS
FREELANCERS
VENDORS
SALES
PRODUCT
2D + 3D
TEAMS WORK
DIGITAL
DIGITAL
LFACADEMY TRADE
SHOW
VIDEO
PR SOCIAL
ARCHITECTGYM PLAN
24/7GLOBALSHARINGTOOL
DAM Drives Agility & Productivity
WHAT’SGOING INGOING OUT BEING SHARED
The Good Stuff
Tips & Takeaways
MAKE IT THE SOURCETreat your DAM system as the single source of truth and content command center.
Tip 1:
ASSIGN A DAM ADMIN EARLY IN THE PROCESSDo this before you implement your DAMsystem, not after. Have a backup.
Tip 2:
MAKE IT STICKGet the influencers on board and remind everyone, repeatedly of the resource, the process and the changes.
Tip 3:
LOVE THY METADATAThe easier it is for users to find assets, the more they’re going to use the DAM system.
Tip 4:
USE REFINED SEARCHControlled vocabulary metadata fields make for easier administration and search + find experiences.
Tip 5:
CREATE COLLECTIONSCurating and grouping assets for campaigns, product launches and events makes all teams more self-sufficient.
Tip 6:
MAKE IT EMBEDDEDEmbed customizable collections and share links in your website and other marketing resources.
Tip 7:
KNOW THE IMPORTANCE OF USER GOVERNANCEYou have complete control to determine what user groups have access to what, when, and how.
Tip 8:
Q and A
Go.Widen.com/HOW-story
Go.Widen.com/DAM-guide
Common threads unite good DAM admins
DAM Governance Matching Exercise
ASSET GROUPSROLES
DESIGN
PRODUCT
MKTG
DEALERS
BRAND
PRODUCT
PR
TRAINING
ASSETSU
SER
S
Q and A
Q&A
● What’s the best thing about your DAM system today?
● How much time do you dedicate?
● What’s the biggest lesson learned? ● What’s next?
