MAKING THE CASE FOR VIDEO MARKETING

JANNO MEDIA

www: jannomedia.com

Telephone: (0)844 8845046email: info@jannomedia.com

If you’re reading this, you know that incorporating video into your marketing strategy is a must.

Most organisations recognise the importance of video marketing, however if you need support highlighting the benefits, this short guide will help you to make the case for video in your marketing strategy.

1. HIGHLIGHT THE NUMBERS

2. OUTLINE THE OBJECTIVES

Identify the objectives of each video anddetermine the purpose of the video campaign.

Common goals for videos include:

Brand awareness

Engagement

Lead generation

Sales

You might want to consider the following:

Who is your audience?

What is the message?

What type of video does it need to be?

What’s your goal?/What would you like your audience to do?

This helps inform your video content and also helps to measure success.

Online videos will account for 80% of all consumer web traffic by 2020

5 billion videos are watched on YouTube every single day

Marketers who use video grow revenue 49% faster than non-video users

90% of viewers say that product videos are helpful in the decision-making process

Including video on a landing page can increase conversion by up to 80%

Using the word video in a subject line boosts open rates by 19%

40% of users take some kind of action after viewing a video

92% of mobile video consumers share videos with others

Make sure that these objectives are aligned with the already defined and agreed goals and KPIs of your organisation.

3. PROVIDE GOALS & TARGETS

4. PLAN YOUR CONTENT

Highlight how you will measure campaign success based on your

objectives. Create some SMART goals (specific, measurable, achievable,

relevant and time-bound) and detail which metrics you will use to

measure success. Make sure you detail what analytics you will track

to confirm you’re hitting your targets.

Metrics which align to common video goals include: Views, click-throughs, conversions, shares.

Plan your video content based on your objectives. Telling a story in

an engaging way is key to a successful and compelling video.

Our top 5 tips for creating a great promotional video are:

1. What’s your goal?

2. Know your brief

3. Pick a style

4. Tell a story

5. Make it happen

Take a detailed look at our 5 steps to creating a great promotional video.

>>>Don’t focus entirely on

quantitative data, it’s not all about the views and clicks as this doesn’t account for any emotional engagement with a video in the context of brand building. A great way of gauging whether your target audience is paying attention is measuring how much of your video has been viewed.

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5. IMPRESS WITH EXAMPLES

PREPARE A BUDGET & PLAN OF ACTION

WE CAN HELP

There’s no doubt that statistics are a great way to evidence the

impact of video, but if you really want to convince your colleagues

on the power of video, try and find a success story from an

organisation which is similar to yours to help illustrate your proposal.

Be prepared to outline budget requirements for each video and video campaign.

To get the most from video it requires commitment and long-term investment

so put together a comprehensive budget for all your video needs.

Consider what other resources will be needed as part of a video strategy, for

example which team members will be involved in executing the plan, estimated timelines

and methods of promotion and distribution.

We’re a full-service video production agency focused on meeting the needs of professional

services. With a blend of creativity and pragmatism we deliver high-quality production

values balanced with efficient operations, so you have both beautiful content and

guaranteed cost-certainty. All of our clients work directly with the production team

without the added layers of project managers and account directors.

If you’d like to find out more about how you can use video in your organisation, click here for a no obligation chat, or call us on 0844 884 5046.

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