Making Social &

Collaborative

Learning WORK! Bob Mosher, MASIE Center

Nawal Fakhoury, LinkedIn

Who’s in the room?

• Why do you and your organization care about Social

and Collaborative Learning?

• What challenges are you facing that are preventing it

from becoming all it needs to be for your learners

and organization?

LinkedIn’s Social Goal:

“ Empower our employees to be

LinkedIn’s brand ambassadors

and employee experience

evangelists by providing a way to

contribute to the culture and

showcase the LinkedIn experience

from their point of view.

#LinkedInLife

Quick Stats Launch Date: March 18th 2015

Instagram Posts to Date: 5,300 (public & private users)

LinkedIn Features:

• 12 Talent Brand #Hashtags to Start Following Now

• #LinkedInLife: My First Week on the Job | Carlos Gil

Average engagement: Locations posting in last 3 months:

#LinkedInLife Stats: Results Summary

Oh, Snap! 1. Introduce

yourselves

2. Get your group

selfie on

3. Announce the

start of your Next

Play with a photo

+ caption on

LinkedIn

WOW!

Prepare to be

amazed – show

us what makes

you say “WOW” I

am so [IN]!

Hit The Streets!

Run around the office

completing the following

challenges

1. Find a comfortable spot to

grab a coffee

2. Get your namaste on in

the fitness room

3. Skate around the office

on a set of wheels

Sample Social Challenges:

New Hire Engagement:

Hashtag Creation 101

1. Take inventory of current hashtags utilized on

Twitter/Instagram

2. Set criteria for this new hashtag

• LinkedIn Unique

• Embody the culture

• Timeless

• Globally recognizable

• Authentic

• Simple/Intuitive

• Employee-Driven

3. Collect ideas from various stakeholders – host a

“Hashtag Idea Jam”

4. Vote on top options; Review with corp comms

5. Gain final buy in with original stakeholders

6. Pilot activities and document best practices

Recommendations as you start getting social

Start Small – test the waters and gain insights before executing on large scale

Give them 15 seconds of fame – use a social wall in classroom to encourage posting

Best In Show – emphasize & show case best class examples with new contributors

Assign ambassadors – select key social mavens that will get the social activity started

Upskill all facilitators – train on proper messaging when introducing and setting the stage

Wary of the heavy hand – social should be encouraged not mandatory

Quantity breeds low quality – eliminate “prize for most” to keep quality high

Provide options – not everyone will want to participate every time or on every platform