making sense of oracle business analytics

Making Sense of Oracle Analytics[CON9109]

Bill CreekbaumSr. Director of Product Management & StrategyOracle AnalyticsOctober 2015

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The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Oracle Cloud Platform

3

DATA MANAGEMENT

IT OPERATIONSMANAGEMENT

IDENTITY MANAGEMENT

CONTENT &PROCESS

APPLICATION DEVELOPMENT

INTEGRATION

MOBILE

BUSINESS ANALYTICS

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Your business is…

…complex

…unique

…fast and

…demanding


…and all of your employees have a need for analytics

Analysts• Executive Briefings

• Compliance Reporting

• Monitor Costs and Efficiency

Executives• Strategic Planning

• Risk Management

• Opportunity Identification

Mid-level Managers• Tactical Planning

• Problem Escalation

• Operations Mgmt.

Employees• Monitor Daily Operations

• Problem Solving

• Support Daily Decision Making

Mid-level managers and employees need real-time operational information from their business intelligence to support their daily work.

Executives and analysts need strategic insights, trends, and future probabilities that will help shape the future of the company, impacting competitiveness, profitability, and growth.


One size does not fit all; targeted solutions will result in greater success….

Let’s borrow from Geoffrey Moore’s Cycle of Innovation….

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Are you prepared to innovate?

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Can each worker in your company answer the questions and make informed decisions that drive their day-to-day activities?

• Which employees have too much vacation time “in the bank?”

• How many employees have left during the past year?

• How many new hires have there been in past year?

• Do we have all parts to satisfy next week’s demand?

Do you have the monitoring in place to run your business?


Is your business running at peak performance today and do you have the insights to ensure optimal growth tomorrow?

• Which skills/leadership gaps might we face in 5 years due to retirement trends?

• What is my headcount by department and do I have enough candidates being recruited to fill the vacancies?

Do you have the broad visibility, metrics, and insights to drive optimization?


Does your business create a culture for innovation and can you support it?

• Would a new supplier helps us lower our overall costs?

• Will the change in our development methodology improve our performance?

• How do you consider new distribution channels, points of presence or ways to purchase?

Do you wait for lighting to strike, or do you systematically foster innovation?


Your corporate-collective energy should be focused on driving innovation….

…and your analytics strategy should support this relentless pursuit to grow your core business through innovation.

Analytics-driven Innovation Cycle

Operational Reporting

Strategic Analytics

Exploratory & Discovery

MonitoringOptimization

Innovation


Oracle Analytics Portfolio

The Oracle Analytics portfolio helps your company drive towards innovation with:• Operational Reporting• Strategic Analytics• Visual Discovery


Strategic Analytics



Innovation



OPERATIONAL REPORTINGOperational reporting (transactional reporting) represents the current state of the different areas of your business.

FOCUS• Deliver information (What is happening? What did it happen?)• Focus on measures (Count/Sum/Avg of Item/Event)• Aligned within a LoB (Limited to source business application)

SAMPLE QUESTIONS• Which employees have too much vacation time “in the bank?”• How many employees have left during the past year?• How many new hires have there been in the past year?• Do we have all parts to satisfy next week’s demand?


Strategic Analytics



Innovation




Strategic Analytics



Innovation

THE OPERATIONAL DRIVE TO CORE

- Support operational excellence within LoB

- Focus effort on performance, not manual monitoring

- Makes more resources available to support innovation



STRATEGIC ANALYTICS

Strategic analytics represent the state of the business as a whole that

delivers historical, trending, predictive and benchmarking analytics

and are intended to support the business leaders of the corporation.

FOCUS

• Deliver insights (Why did it happen? What will happen?)

• Focus on metrics (Is Measure Above/Below Goal?)

• Aligned across LoBs (Multi-Source, Multi-Functional Support)

SAMPLE QUESTIONS• Which skills/leadership gaps might we face in 5 years due to

retirement trends?• What is my headcount by department and do I have enough

candidates being recruited to fill the vacancies?


Strategic Analytics



Innovation




Strategic Analytics



Innovation

THE STRATEGIC DRIVE TO CORE

- Deliver corporate-wide view for cross-functional execution optimization

- Eliminate time-consuming, error-prone manual views

- Identify business areas ripe for innovation, especially for process or market optimization



VISUAL DISCOVERYAd hoc analytic platform that is easy to use, supports loading data, has intuitive interactions and visualizations, and helps to identify patterns and opportunities for innovation.

FOCUS• Visualization of complex data• Easy-to-use for business users• Mashup of Ad Hoc and Curated/Governed Data

SAMPLE QUESTIONS• Would a new supplier helps us lower our overall costs?• Will the change in our development methodology improve our

performance?• How do you consider new distribution channels, points of

presence or ways to purchase?


Strategic Analytics



Innovation




Strategic Analytics



Innovation

INNOVATE THROUGH EXPLORATION & DISCOVERY

- Narrative story telling to garner alignment

- Tools to invite exploration into hidden opportunities

- Continuously improve LoB and cross-functional optimization by incorporating valuable discoveries



CONSUMING EXTERNAL DATAAnalysis from external sources, such as industry analysts, industry benchmarks, government statistics, etc. to augment your operational, strategic, and exploratory analytics.

FOCUS• Industry trends and aggregated data• Public data, demographics, census, etc.• Market forecasts

SAMPLE QUESTIONS• What is median household income by zip

code?• What is projected growth of consumer

electronics by region?

External LOB Data

Partner Ecosystem Data

Public Data


Bringing Analytics to the Masses

Nu

mb

er

of

Use

rs/C

on

sum

ers

Analysis Complexity

Reports Dashboards InteractiveAnalysis

Data Tools ProgrammingLanguages

IT Driven BI

Expanded User Base

Modern BI


Better Together

Operational Reporting Strategic Analytics

Tactical PlanningProblem EscalationOperations Mgmt.

Strategic PlanningRisk ManagementOpportunity Identification

Executive BriefingsCompliance ReportingMonitor Costs & Efficiency

Executives

AnalystsMid-LevelManagers

Employees

Daily OperationsProblem Solving

• Targeted analytics

• Designed for specific roles & their responsibilities

• Provides actionable information for all

• Drive corporate-wide Improvement

• Empower individuals of all ranks to make better decisions



Oracle Analytics Portfolio: Cloud

OTBI OTBI Enterprise

Financial Reporting Center

Data Visualization Cloud Service

Planning & Budgeting Cloud Service

Enterprise Performance Reporting

Big Data Discovery

BI Publisher

Essbase Cloud Service


Oracle Analytics Portfolio: Cloud

OTBIOTBI Enterprise

Financial Reporting Center

Data Visualization Cloud Service

Planning & Budgeting Cloud Service

Business Intelligence Cloud Service

Enterprise Performance Reporting

Big Data Discovery

BI Publisher



Essbase Cloud Service


Back to your complex business….

Nearly every company will have Product Development, HR, Sales, Marketing, Finance, Operations, and Customer Service….

…and each of these lines-of-businesses will have complex webs of interactions and processes with each other.


…and the analytics to support your business

And since there is not a single solution to address all of these complex solutions, the Oracle Analytics portfolio provides…

…analytic solutions to support your operational, strategic, and exploratory analytics to maximize efficiency within each line-of-business and across your whole corporation.


Monitor Performance with Operational Analytics

Oracle Transactional Business Intelligence (OTBI) embedded in:• Procurement Cloud• Finance Cloud• Project Cloud• Sales Cloud• Service Cloud• HCM Cloud• Talent Cloud


Optimize Business with Strategic Analytics

OTBI Enterprise for:• HCM• CRM• ERP


Innovate with Visual Discovery

Visual Discovery powered by:• BI Cloud Service• Data Visualization Cloud

Service• Big Data Discovery


Oracle Analytics – A Common Heritage

Oracle Business Intelligence Foundation Suite powers both cloud and on-premises analytics.

Cloud Analytics Portfolio On-Premises Analytics Portfolio


Oracle Analytics Portfolio: On-premises

PeopleToolsBusiness Intelligence Applications

Business Intelligence Apps.

Endeca

Enterprise Performance Management

Visual Analyzer

Business Intelligence FS

Big Data Discovery

BI Publisher

Business Intelligence Foundation Suite

Essbase


The Bottom Line: Focus on Innovation, Drive Optimization and Operational Performance

The Analytics-driven Innovation Cycle is only as strong as its weakest analytics…

…and if any of the three analytics fail to perform, your innovation, hence your growth, will suffer.


Oracle Analytics: The Takeaway

The Oracle Analytics portfolio spans across your entire organization, for all users, and all analytic needs.

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