making new media happen in your org
DESCRIPTION
Learn what needs to be in your new media work plan for your organization to have a clear path to success. One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"TRANSCRIPT
Who's Making it Happen?Who's Making it Happen? Staff roles for new media successStaff roles for new media success
Content Producers
Outreach Coordinator
Strategy Manager
Content ProducersContent ProducersWrite Blog Posts
Find Articles for Re-Posting
Make Facebook Updates
Schedule Tweets
Videos, Photos, ect.
Outreach CoordinatorOutreach Coordinator
Respond to Comments
Research Affinity Groups
Build Relationships with Groups
Spread Traditional Media Socially
Build Syndication
Optimize Search (meta, duplication, links)
Design and Implement Cross Population
Monitor Analytics
Trend Watching
Strategy Manager / SEOStrategy Manager / SEO
GOOD SOCIAL MEDIA VS. BADGOOD SOCIAL MEDIA VS. BADTips for Online EngagementTips for Online Engagement
Neglect Your Fans
100% Self-Promotion
Sending Out Junk
Not Listening
Bland Content
Unclear Communication
GOOD SOCIAL MEDIA VS. BADGOOD SOCIAL MEDIA VS. BADTips for Online EngagementTips for Online Engagement
Be Consistent
Ask Questions
Be Opinionated
Be Controversial
Respond to Fans
Reward Fans
Promote Others
START CONVERSATION!START CONVERSATION!
RECAPRECAP
Know the RolesKnow the Roles
Within a Social Within a Social
Media TeamMedia Team
Make a PlaybookMake a Playbook
RECAPRECAP
Be Be GoodGood
CREDITSCREDITSPhotos
1. Typing - http://www.flickr.com/photos/regi_a/4519236966/
2. Reaching Hands - http://www.flickr.com/photos/southpaw2305/3516043841/
3. Chess - http://www.flickr.com/photos/dlkinney/357134468/
4. Puzzle pieces - http://www.flickr.com/photos/horiavarlan/4273913966/sizes/l/