making it personal
TRANSCRIPT
CREATING BRANDS THAT MATTER
Richard Schechter
INTRUSIVE
RELEVANT
MOTIVATING
BRAND DEVELOPMENT & POSITIONING
BRAND MAKEOVER & RE-POSITIONING
POWER BRAND PROLIFERATION
BEAUTY BRAND CREATIONS
MASTER BRAND ARCHITECTURE
NEW PRODUCT DEVELOPMENT
BIG BRANDS CO-MARKETING EFFORT
BEVERAGE BRAND REFURB
TRADITIONAL BRAND MANAGEMENT
BRAND RE-POSITIONING
NEW PRODUCT INTRODUCTIONS
MAGAZINE BRAND RE-POSITIONING
MANY THANKS… To all of the marketing people who collaborated with me on these projects over the years—
account service people, media people, market researchers, data analysts,
creative directors, art directors, photographers, graphic designers, copywriters, printers,
web designers, SEO specialists and programmers, video production experts, musicians,
and everyone else who wanted to create great work
and build a marketing machine that would achieve even greater results.
It is with great admiration and pride that I share this collection.
Richard Schechter