making it happen: search & social
TRANSCRIPT
searchmarketingexpo.com
@ebkendo #SMX #33C
6%-16% Reach on Facebook
http://www.slideshare.net/socialogilvy/facebook-zero-white-paper-31934430
searchmarketingexpo.com
@ebkendo #SMX #33C
• Share on organic social
• Boost on social channels
• Push through content promotion
• Tag and bag visitors for remarketing later
Shake & Bake: 1 Piece, 4 Ways
searchmarketingexpo.com
@ebkendo #SMX #33C
Content Tracking with UA
http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/
searchmarketingexpo.com
@ebkendo #SMX #33C
• Relevant & thoughtful conversations
• Avoid the firestorm response on social
• Create ads that reflect the community
• Build trust
Don’t Over Serve
searchmarketingexpo.com
@ebkendo #SMX #33C
Sitelinks in AdWords
http://www.thesempost.com/use-adwords-sitelinks-promote-social-media-accounts/
searchmarketingexpo.com
@ebkendo #SMX #33C
• Determine what “success” is
• Run with campaigns in mind
• Don’t forget about direct or organic
Engagement or Clicks