MAKING IMPACTARIK FRAIMOVICH@ARIKFR

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WHO AM I? SOCIAL MEDIA GEEK

Social Media Geek

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STUFF I’VE DONE

QassamCount 

on Facebook

@moked

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HMMM… PEOPLE TURN THEIR AVATARS GREEN IN SUPPORT OF #IRANELECTION

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TURNING AVATAR GREEN? THERE’S LET’S MAKE AN APP FOR THAT

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(While I was still making final changes)

IT ALL STARTED WITH 1-TWEET

http://twitter.com/ninavizz/status/2206847293

20 MINUTES LATER – 300 PEOPLE2 HOURS LATER – 2,000 PEOPLE12 HOURS LATER – 22,000 PEOPLE1 WEEK LATER – OVER 230,000 PEOPLE

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OVER 20 OF TWITTER’S FEATURED USERS USED IT

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(Including @al3x – Twitter’s Ex-API Team Lead Developer)

WHY DID IT WORK?

1. TWEETS ARE VIRAL

2. ONE-CLICK IS SIMPLE. SIMPLE IS ENGAGING.

3. TIMING IS EVERYTHING

ROI?THE COST

6 hours of work$50/mo for hosting$10/y for domain name

THE IMPACT

Over 230,000 people used itOver 23,000,000 people exposed to the message

REMEMBER: ALL IT TAKES IS TO BE A LITTLE CREATIVE

@ARIKFR

THANK YOU.

IMAGES FROM:http://www.flickr.com/photos/bufivla/3619927485/sizes/m/http://www.flickr.com/photos/7969902@N07/476909988/sizes/l/http://www.flickr.com/photos/dahlstroms/4083220012/sizes/l/