making good use of your company's story
DESCRIPTION
Presented to Association of Women In Communication, July 10, 2012. How to obtain rich, detailed company stories and use them to achieve your advertising, marketing and public relations goals.TRANSCRIPT
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Making Good Use
of Your
Company’s Story
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Margaret Castrey
Self-employed writer, editor and media producer since 1980
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http://www.flickr.com/photos/72213316@N00/4416489064/sizes/l/in/photostream/
Getting
Started
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Getting
Started
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Softcover Book
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http://www.flickr.com/photos/jimkster/2722326537/sizes/o/in/photostream/
Define Your Media
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Define the Project
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Getting Rich,
Detailed
Storieshttp://www.flickr.com/photos/jfholloway/2519823431/
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Connectthe
Dots
http://www.flickr.com/photos/massenpunkt/47436435/
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http://www.flickr.com/photos/mckaysavage/1059144105/sizes/l/in/photostream/
Background Details
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Photo Sources
http://www.flickr.com/photos/nlireland/6237241590/
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http://www.flickr.com/photos/foxypar4/377287494/sizes/z/in/photostream/
Tough Issues
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Time and Money
FreeDigitalPhotos.net
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GoodFast
Cheap
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GoodFast
Cheap Pick Two
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To Record or Not
http://www.flickr.com/photos/digital-noise/3807786382/sizes/l/in/photostream/
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Public Relations and Advertising
FreeDigitalPhotos.net
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Branding
http://www.loc.gov/pictures/
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Branding
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Branding
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Branding
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Sign Here
Please
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Know Your Skills
http://www.flickr.com/photos/luc_viatour/2842254350/lightbox/
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You Can Do It!
FreeDigitalPhotos.net
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Maggie Castrey http://www.thebookartists.com/AWC