making effective use of social media to promote your programs
DESCRIPTION
It can be hard to find time to use social media to get the word out about your various programs. However social media can give you some excellent tools for connecting with your constituents in new and deeper ways. Check out this mini-presentation aimed at giving you ways to use social media more effectively. Presented by Abby Nafziger at the Springwire National Conference on Oct 11, 2012.TRANSCRIPT
Abby NafzigerCommunity Engagement Coordinator
Making Effective Use of Social Media to Promote Your
Programs
Social Media + Programs = Effective Promotion
Why use Social Media in the first place?
How to use Social Media without wasting your time?
Resources
Photo Credit: Flickr user Jar (Away)
Tell Your Story Build Relationships
Why use Social Media in the first place?
Improve Agency Connections
Drive Offline Action
Why use Social Media in the first place?
Thank volunteers Show your history
Why use Social Media in the first place?
Plan and Schedule Set Goals and Measure
Content CalendarsScheduling posts
Twitter Facebook
S.M.A.R.T Goals Specific Measurable Aligned Realistic Timely
Ways to be Effective
http://www.npowernw.org/blog/tech-assessment-social-media-training-re-cap-blog-post
http://www.npowernw.org/blog/5-ways-to-further-your-mission-through-social-media
Resources
Just getting startedThe Nonprofit Social Media Decision Guide – A guide to
help your org decide which channels to start with and set up the basics.
Looking to learn from your peersNTEN Nonprofit Social Networking Benchmark Report –
This report reflects the social media usage of over 11,000 nonprofit orgs.
Fine-tuning your strategyNPower Northwest Social Media Audit Tool – This tool
helps an organization evaluate what is and isn’t working with current social media efforts.