making cultural competency stick - rajiv ramanathan (practical visionaries)
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Making Cultural Competency
STICK.Rajiv Ramanathan, Practical Visionaries
Exploring
the practical application of cultural competency frameworks as part of organisational change
Consider organisations as
complex ecosystems
So, what might make cultural competency
STICK?
models of change
Kotter’s Eight Steps
Bridges Transition Model
Roger’s Technology Adoption Curve
Kubler Ross Five Stage Model
Prosci’s ADKAR model
Consider organisational
models of change
Kotter’s Eight Steps
Bridges Transition Model
Roger’s Technology Adoption Curve
Kubler Ross Five Stage Model
Prosci’s ADKAR model
+ Human Centered Design (HCD)
Consider organisational
For a complex organisation,
How might HCD impact?
Ecosystems made up of
human beings
Ecosystems made up of
human beings:needswantsdesires
Making CC stick, means finding
relevancy to people within
Cut the clutter & discover what is
most important to individuals
Change is easier when we see
RelevanceConnectionMeaning
HCD in action
using a Human Centered Design approach to help cultural competency stick in organisations.
Start with people: strengths-basedFind out where people have been, are going & their strengths
Practical Visionaries our approach
Start with people: strengths-basedFind out where people have been, are going & their strengths
Stay with people: co-designKeep it relevant, sustainable & evidence-based; focus on quality & safety assurance
Practical Visionaries our approach
Start with people: strengths-basedFind out where people have been, are going & their strengths
Stay with people: co-designKeep it relevant, sustainable & evidence-based; focus on quality & safety assurance
Get people into actionChampions of change, learn-by-doing, scale up
Practical Visionaries our approach
Start with people: strengths-basedFind out where people have been, are going & their strengths
Stay with people: co-designKeep it relevant, sustainable & evidence-based; focus on quality & safety assurance
Get people into actionChampions of change, learn-by-doing, scale up
Practical Visionaries our approach
Help people measure impactImpact value chain & industry benchmarking
Helping create a more inclusive futureCase study: RichmondPRA
• Diversity as a strategic asset• Identifying innate strengths• An evidence-based approach
Helping create a more inclusive futureCase study: RichmondPRA continued
• Digital diversity assets• Diversity talent management• Practice innovation• Benchmarking• Diversity policy
Further information:
www.practicalvisionaries.com.au/design-for-diversity/
Piloting a national frameworkCase study: MHiMA/ Sydney Local Health District
• Design and pilot national online CC Audit Tool & Framework
• Engaging frontline clinicians• Reframing a complex framework• Client journey mapping• Discover innovation “touchpoints”
Further information:
http://www.practicalvisionaries.com.au/ocras
It doesn’t end there.
Once you have internal buy-in, you need to help organisations focus on their
CUSTOMERS.
Tools to help focus on
customersValuePropositionDesign
Tools to help focus on your
businessBusinessModelDesign
Tools to help focus on
customersCustomerJourneyMap
The business case for focusing on customers
Organisations that deliver great customer end-to-end journeys outperform those that don’t.
Rawson, A., 2013, Harvard Business Review
Over the last 10 years, HCD-led organisations maintained significant stock market advantage outperforming S&P by 219%
Design Management Institute, 2013
Analogous evidence
IN SUMMARY, FOCUS ON
Who you are designing for
Value you are creating
Further information
Rajiv Ramanathan
Practical Visionaries
practicalvisionaries.com.au
02 8585 1399