MAKING A TV AD

Craft School

ART DIRECTION

Thursday, 15 March 2012

CASE STUDY

Thursday, 15 March 2012

‘Heartsville’

Thursday, 15 March 2012

‘Kaleidescope’

Thursday, 15 March 2012

‘Kiss it Better’

Thursday, 15 March 2012

THE MAKING of ‘Kiss is Better’ - LV= Car Insurance

CASE STUDY

Thursday, 15 March 2012

The Team Structure

Art Director (CD) Copywriter (CD)

ClientAccount Director

Agency Producer

Producer Director

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step One - Writing Scripts (LOTS OF THEM!!!)

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 2 - Storyboarding

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard

Thursday, 15 March 2012

Creating an Animatic

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 4 - Creating an Animatic

Thursday, 15 March 2012

First Client Sign-off

THE IDEA

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 5 - Finding a Director

Thursday, 15 March 2012

Second Client Sign-off

THE DIRECTOR AND PRODUCTION COMPANY

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Locations (South Africa)

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Cars (South Africa)

Thursday, 15 March 2012

Third Client Sign-off

THE BUDGET

Thursday, 15 March 2012

Fly to South AfricaON LOCATION - THE SHOOT

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 7 - Casting & Wardrobe

Thursday, 15 March 2012

Fourth Client Sign-off

THE CAST AND WARDROBE

Thursday, 15 March 2012

ON LOCATION

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad

Thursday, 15 March 2012

The Making of ‘Kiss it Better’

Thursday, 15 March 2012

Fifth Client Sign-off

THE RUSHES

Thursday, 15 March 2012

BACK HOME

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Sourcing the Music

Thursday, 15 March 2012

THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Editing the Ad

Thursday, 15 March 2012

Sixth Client Sign-off

THE EDIT - GO TO AIR

Thursday, 15 March 2012

‘Kiss is Better’ - LV= Car Insurance

CASE STUDY

The Final Ad

Thursday, 15 March 2012

‘Kiss it Better’

Thursday, 15 March 2012

THANK YOU

Thursday, 15 March 2012