Making a List and Checking it Twice!By Steve Heuser

@heuserstBrookWebWorks.com

A bit about me...●Owner of Brook Web Works.

○ I have about 50 clients with about 70 websites.

●I have been building websites since 1996 using different tools like Fusion and Dreamweaver.

●6 years ago, I started using WordPress and I love it!

●I have been going to WordCamps for the last 4 years!

●I have been leading the Appleton WordPress MeetUp for the last 2 years years.

●I Love to Fly Fish! flyfishingwis.com

●I am a iThemes ToolKit member.○60+ Powerful Plugins○200+ Easy-to-customize WordPress Themes○500+ Hours of Essential Web Design

Training○iThemes Sync Pro Sites○Toolkit Members-Only Perks

●I am not affiliated with iThemes in any way. I just love their products.

Stop me if you don’t know what the heck I’m talking about.

Pre-Launch Checklist!

==== Pre-Launch Checklist =========================

**** Content *****

___ Contact Details: Make sure these are correct.

___ Company contact details are correct throughout site.

___ Check phone numbers.

___ Click Phone # to Dialer Mobile sites.

___ Check email addresses and test send & received.

___ Check contact page form.

___ All forms are submitting data correctly

___ All forms display correct message or redirect on submit

___ Copyright: automatically refresh Date and copyright owner is correct.

___ Terms: If you are providing a service or are involved in promotions then you will need terms available for visitors to read.

___ Privacy: If you use cookies, capture data, or distribute data, then you need a privacy policy.

___ Spell Check & Grammar, In Design phase, With Word, and browser plugin. Get others involved.

___ Go over the content of the site with a fine tooth comb - make sure you get this right.

___ Images are correct and formatted properly. With Alt Tags!

___ Video/Audio items are correct and formatted properly.

___ PDF files are properly linked and proofread.

___ All links are working correctly. Plugin: Broken Link Checker.

___ 404 page is created or customized. Plugin: Redirection.

___ Old web site URLs are 301 redirected to new URLs.

___ Be sure all required licenses for images, fonts, plugins, etc. are on file.

___ Site previewed in Chrome, Firefox, Internet Explorer, Safari, ect.

___ Site previewed in any legacy browsers requested by client.

___ Responsive design tested at phone size, tablet size.

___ Favicon is working.

___ Company logo is linked to home page.

___ All external links open in a new tab.

___ Social sharing icons are working.

___ Is social media posting working correctly.

___ RSS Feeds working.

*** WP & Security ***

___ wp-config.php updated new Salts.

___ File permissions 644 for files and 755 for folders.

___ Delete file from temp websites.

___ Lockout White List. You and Client's IP adress.

___ Away Mode Midnight - 6am

___ Band users On

___ Brute Force Protection

___ File Change Detection

___ Hide Login Area.

___ Add Users and strong passwords.

___ Share usernames and passwords via LastPass.

___ Security Certificates: When developing an eCommerce website, or a site that handles sensitive visitor information. Make sure to use protocols such as SSL encryption to protect against unwanted information theft. It has also been proven that displaying seals such as TRUSTe, can increase the credibility of a site.

___ eCommerce, test gateway.

****SEO****

___ All pages and posts have a unique title, fewer than 70 characters. with same format.

___ All pages and posts have unique meta descriptions, fewer than 156 characters

___ Pages and posts have fewer than 10 keywords that appear in page copy. 3 5 keywords per page.

___ Turn on Site Visibility in Settings> Reading. Search Engine Visibility not checked.

___ Connect Google Analytics, API or code.

___ Google Analytics up and running

___ Create XML Sitemap

___ Google Search Console / Webmaster tools.

___ Connect Analytics to Webmaster tools.

___ Connect to AdWords.

___ Submit XML Sitemap to Google webmaster tools.

___ Bing Webmaster Tools.

___ Submit to other search engines in IBP.

___ http://www.seomofo.com/snippet-optimizer.html

___ Top 10 Optimization report, old site, new site, Monthly

___ Ranking Reports, old site, new site, Monthly.

Launch Checklist!

___ Set up new domain in cPanel

___ Set up new database and user in cPanel. With new strong passwords.

___ Restore BackupBuddy file in correct web space onto new domain name

___ Change DNS on domain to my nameservers

___ View site to check for display issues

___ Check for broken links on links and redirections

___ Copy: Make sure real copy is in place and all placeholder text is removed. no Lorem Ipsum! Search for Lorem Ipsum!

___ Backup Buddy Settings, daily & Weekly cloud

___ Delete existing web site files

*** Preformance ***

___ Image sizes: Keep your images as small as possible. Compressing images will only improve page load times.

___ Activate site caching.

___ Google PageSpeed Insights numbers, ___ Mobile ___ Desktop

___ Pingdom Website Speed ____ Performance grade ___ Load Time

___ GTmetrix ___ Page Speed Score ___ YSlow score ___ Load time

___ Load time is 3 seconds or less.

Post Launch Checklist!

**** Postlaunch Checklist ****

___ Relicense plugins and themes for new domain name.

___ Update Admin Password and save in password manager. LastPass.

___ Activate and Connect InfiniteWP or iThemesSync, WP manager.

___ Setup BackupBuddy Remote Destination and Schedule.

___ Create first Backup and Send to Remote Destination - Verify it Sent.

___ Clean Up Server: Delete Old Dev Site, Subdomain, Database and User

___ Add Site to Portfolio.

___ Get client credit card and set up monthly service charge in payment gateway and accounting software.

Thanks for coming!

Questions?

Slideshare http://www.slideshare.net/Heuserst/

Text file: https://drive.google.com/file/d/0B33uly2F_sEaNURFUG

VtV0tUMUE/view?usp=sharing