making a difference in africa
DESCRIPTION
Making a Difference in Africa. MicroFranchising Launch: Trade Show and Workshops by Martha Deacon Founder and CEO The Townships Project. Making a Difference in Africa. Making a Difference in Africa. Report from South Africa 31 August – 2 September 2011 O.R. Tambo Recreation Centre - PowerPoint PPT PresentationTRANSCRIPT
12011 Toronto International Microfinance Summit
Making a Difference in Africa
MicroFranchising Launch:Trade Show and Workshops
by Martha DeaconFounder and CEO
The Townships Project
22011 Toronto International Microfinance Summit
Making a Difference in Africa
32011 Toronto International Microfinance Summit
Making a Difference in Africa
Report from South Africa
31 August – 2 September 2011
O.R. Tambo Recreation CentreKhayelitsha, Cape Town
South Africa
42011 Toronto International Microfinance Summit
Making a Difference in Africa
The Townships Project • has been supporting microfinance in South
Africa since 1998, and currently supports Tetla Financial Solutions and Phakamani Foundation
• created MicroFranchising Launch in response to the challenges it has faced in making microfinance as effective and efficient as possible
52011 Toronto International Microfinance Summit
Making a Difference in Africa
• What is MicroFranchising Launch?• How does it relate to Microfinance?
• Why does it matter?• What does it mean?
62011 Toronto International Microfinance Summit
Making a Difference in Africa
• MicroFranchising Launch was designed as a forum to address the four limiting factors in microfinance
• By applying the world’s most successful business system to the world’s most intractable problem: systemic poverty
72011 Toronto International Microfinance Summit
Making a Difference in Africa
The Unicycle
Microfinance
Limitations:1) 20% max voluntary;
80% necessity2) “whack-a-mole”
jealousy;3) Too many doing the
same thing4) Building assets &
infrastructure
82011 Toronto International Microfinance Summit
Making a Difference in Africa
The Bicycle
Asset-BasedCommunity Development
Let’s use what we have to get what we want
92011 Toronto International Microfinance Summit
Making a Difference in Africa
Asset-Based Community Development helps communities to understand
The Leaky Bucket
102011 Toronto International Microfinance Summit
Making a Difference in Africa
The Three-Wheeler
Third Wheel:
Corporate Social Investment/Enterprise Development
The ABCD’d community seeks additional resources…
112011 Toronto International Microfinance Summit
Making a Difference in Africa
Four- WheelDrive
Fourth Wheel:
Microfranchising and other commercial solutions
Potential to systematize, replicate and brand a tiny business
122011 Toronto International Microfinance Summit
Making a Difference in Africa
Mobile
• Market information• Banking services
• Money transfer• Repayments• Savings
• Inventory restocking • Accounting• Training• Mentoring
132011 Toronto International Microfinance Summit
Making a Difference in Africa
Four Wheel Drive Mobile meets MicroFranchising Launch!
plus
142011 Toronto International Microfinance Summit
Making a Difference in Africa
• MicroFranchising Launch: Trade Show and Workshops brought all these elements together in a unique format … it happened!
31 August – 2 September 2011 in Khayelitsha, South Africa
• Government policy makers met townships entrepreneurs met corporate entrepreneurs met franchisors met community activists…
• To create and support new microfranchising businesses to build a massive job creation engine at the bottom of the economic pyramid…
152011 Toronto International Microfinance Summit
Making a Difference in Africa
On left: Tumelo Chipfupa, Deputy Director-General, Enterprise Development, Department of Trade and Industry
On right:
Sadi Luka, Chief Director of Community Development, Department of Social Developmen
162011 Toronto International Microfinance Summit
Making a Difference in Africa
THREE CASE STUDIESFrom MicroFranchising Launch:
Trade Show and Workshops
172011 Toronto International Microfinance Summit
Making a Difference in Africa
• Example: Keys Communications• Challenge: Securing exclusive sites on home walls owned by grannies who resell them several times to competitors• Solution: Deal with the “chief” granny through
local church groups to build understanding and loyalty, thereby increasing competitive uniqueness – ACHIEVED in 2 hour workshop
182011 Toronto International Microfinance Summit
Making a Difference in Africa
“Indeed, we identified a few opportunities including providing most of the businesses that were in the Workshop Process access to The Townships. We have identified opportunities for Siyabonga Bakeries, and certainly existing township businesses like Lebo’s Backpackers, we’ll be doing some walls for them. We also made business connections with Legal Wise, and a possible partnership is brewing there. We are further more excited about the low cost biking franchise opportunities, upon which we hope to be the 1st to launch in Soweto, and KZN. All this stems from The Township Projects!”
Did you make any business connections or deals that you think will be useful? If yes, please tell us what they were.
Kabelo KaleFounder of Keys Communications
192011 Toronto International Microfinance Summit
Making a Difference in Africa
Kabelo’s unedited answer to “What did you like about the Launch?”:
“The organization of these workshops was superb. We were well taken of from the word go. BUT, I liked the flow of events the most. The Plenery Sessions and The consequent Workshops, understanding different aspects of Micro Franchise and how they relate to my business, and being given the opportunity to interrogate my own business in relation to those aspects of Micro Franchise, WOW! There is no other genius event systematization and thought out eventing like that.”
202011 Toronto International Microfinance Summit
Making a Difference in Africa
• Example: Crime Scene Clean-Up• Challenge: Cost of franchise R 136,000 ($20,000) vs. township entrepreneur ability to pay about R 10,000 ($1,500)• Solution: Downsize without losing any
branding, systematization or replication functions – ACHIEVED in 2 hour workshop
212011 Toronto International Microfinance Summit
Making a Difference in Africa
The company cleans and decontaminates sites after a traumatic or violent event. Ambulance decontamination is offered as an additional service.
YES, I met a lot of really helpful business people, we will set up appointments in the near future to discuss our opportunities. We are also busy with Honda to see how we can implement the scooters with our business.
Eileen de JagerCo-Founder, Crime Scene Clean-up
Did you make any useful business connections? If so, please tell us about them.
222011 Toronto International Microfinance Summit
Making a Difference in Africa
Eileen’s unedited answer to “Any new ideas from the Launch?”:
“New ideas? definitely YES, the project changed our whole outlook on the expansion of the business, hygiene services is much more needed in the township communities than we thought, I also realised that these communities does not know about the dangers involved in connection with hygiene. The job creation on its own could be phenomenal if done up to standard. Our business plans are in process to be changed to be able to make it affordable for an entrepreneur to start his or her own business. The operations and systems also need to be adjusted to complete the process.”
232011 Toronto International Microfinance Summit
Making a Difference in Africa
• Example: Honda Scooters• Challenge: Maximizing the townships market even with
100% financing strategy• Solution: Focus on micro-businesses lacking
transit options rather than city commuters; take advantage of microfinance credit track record – ACHIEVED in 2 hour workshop
242011 Toronto International Microfinance Summit
Making a Difference in Africa
252011 Toronto International Microfinance Summit
Making a Difference in Africa
1st element:
PlenarySessions
262011 Toronto International Microfinance Summit
Making a Difference in Africa
2nd element:
Workshops
272011 Toronto International Microfinance Summit
Making a Difference in Africa
3rd element:
Trade Show
282011 Toronto International Microfinance Summit
Making a Difference in Africa
What was achieved?• 15 businesses were workshopped to become or expand
as microfranchises by a cross-section of townships people, community workers, business tycoons,
students, entrepreneurs and government policy makers• New partners met, deals were made & business plans
revised• Everyone saw the power of small: microfranchising is
now being integrated into the mainstream for all who participated
292011 Toronto International Microfinance Summit
Making a Difference in Africa
Making it happen!
MicroFranchising Launch: Trade Show and Workshops
A new annual event in South Africa designed to use microfranchises to build a massive job
creation engine at the bottom of the economic pyramid!
302011 Toronto International Microfinance Summit
Making a Difference in Africa
Thank you!
Interested in helping us?Contact [email protected]
Next Toronto Workshop 5:30 – 7:30 p.m. on Thursday, 22 September 2011
At Macleod Dixon LLPRSVP essential
www.thetownshipsproject.orgWorking in South Africa; headquartered in Toronto