maker culture
Post on 18-Oct-2014
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TM
The Agency For The Digital Age
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2Proprietary & Confidential. © 2012 R/GA All rights reserved. /
Maker CultureMarketing and competing in the face of empowered consumersMatt Marcus Executive Creative Director
Richard Goldsmith Director, Mobile and Social Platforms
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3Proprietary & Confidential. © 2012 R/GA All rights reserved. /
“The future is already here. It’s just not evenly distributed.”- William Gibson
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01Maker Culture
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5Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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6Proprietary & Confidential. © 2012 R/GA All rights reserved. /
The new industrial revolution.
Today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop.
A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.
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7Proprietary & Confidential. © 2012 R/GA All rights reserved. /
DIY – Build.Make.Hack.Grow
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8Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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Kickstarter
In 20122,241,475 people
Pledged a total of$319,786,629
And successfully funded18,109 projects
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10Proprietary & Confidential. © 2012 R/GA All rights reserved. /
3D Printing
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11Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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02The Internet of Things
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Cheap Sensors
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14Proprietary & Confidential. © 2012 R/GA All rights reserved. /
Skataviz
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15Proprietary & Confidential. © 2012 R/GA All rights reserved. /
Flower Power. Bluetooth 4.0
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16Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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03Accelerating Innovation
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Brands Embrace Start-Ups to Spur Innovation
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04Creating experiences for the new empowered consumer
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Disney Parks Bracelet / Renewed Emphasis on High Valued Customers
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21Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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Nike+ Kinect Training
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05Adapting retail to the new empowered consumer
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BURBERRY REGENT STREET
Burberry: Building Grand, Yet Intimate Experiences
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FAB.COM
Fab: Turning Commerce into Social Content
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06Broadcast in the age of empowerment
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29Proprietary & Confidential. © 2012 R/GA All rights reserved. /
Amazon Originals: Content consumers demand
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Netflix: Content consumers don’t know they want
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31Proprietary & Confidential. © 2012 R/GA All rights reserved. /
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“People talk about change and adaptation, but they don't see how fast the competition is coming, from everywhere. We have to move. We have no choice.”- Bob Greenberg, CEO R/GA
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Thank You.
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