Make your open day

successful!

6 Reasons to organise an open day:

• Name recognition and image of your

company

• Sale of your product

• Contact with customers and business

contacts

• Good relationship with your neighbourhood

• Personnel recruitment

• Motivating personnel

Positive Image

• Name recognition and image of your company– Customers get to know the company

– Kindle enthusiasm in customers

• Sale of your product– Exhibit products & activities

– New products in the spotlight

• Contact with customers and business contacts– Informal contact

– Networking

• Assessing the interest

Positive Image

• Good relationship with your neighbourhood– Maintain an open-minded discussion with neighbours

– Who are you and what can you mean to others?

• Personnel recruitment– Provider of employment in the region

– The threshold for applying for a job is lower you will find the right employees faster

• Motivating personnel– Proud employees positive effect on guests

• Teambuilding

5 Tips

• The basis of a well-organised open day:

• Make sure that the organisation runs like clockwork– Guests will associate everything that they observe with your

company and the quality it provides, so aim for perfection!

• Schedule sufficient preparation time– Avoid stress and time pressure

– Schedule three months for proper preparation

• Turn it into a project and prepare a script– A working group supervises and divides the tasks

– Record agreements in writing

• Prepare the script

5 Tips

• Choose the right moment

– What is the most convenient day for your guests?

– Take into account holidays and other big events (in your area)

• Stay within your budget

– Determine the budget

• Make clear price agreements with external parties

Practical issues

• Turn your invitation into something special and invite the right people– Invitation with character

– Add a reply card

– Invited guests:• Customers (including telephone business contacts)

• Suppliers

• Representatives

• External service providers

• The (specialised) press

• Personnel, possibly with partner or family

• Parking areas for your guests

• Indicate parking areas (information signs/parking attendants)

Practical matters

• Catering, wardrobe & receipt of gifts– Outsource the catering attention for your guests

– Wardrobe

– Receipt of gifts

• A tour of your company– Professional tour conducted by well-prepared

employees

– Don’t leave any documents or information lying around

– Guests associate what they observe with the performance of the company

• Give your guests a gift to take home

• Surprise your guests with a gift, and stay on their mind after the open day as well (gift with print)

Make the difference

• Promote your open day

– Invitation – arouse curiosity and be

original

– Publicity

• Word and image

– Speech by the director – keep it light, it is

a party

• A video, PowerPoint or Prezi can

contribute in a positive manner

Make the difference

• Consider inviting a guest speaker

– A special speaker triggers invitees to

attend your open day

– ROI is important

• Do something special

– Entertain your guests with an act befitting

of your company or open day

– Do not impose anything on your guests

• Remind your guests of a fun open day

with a tangible token of gratitude

Thank you for your attention!

www.igopost.com