make your marketing strategy and content work. hard
DESCRIPTION
Cavalletti Communications (www.cavacom.biz) and MROI (www.mroi.com.au) presentation at BNI All About Business (www.allaboutbusiness.org.au) in 2012. Find out how we can help you grow your business: Tel: +61 (0)415 273 272 Email: [email protected] www.cavacom.bizTRANSCRIPT
Marke'ng &
Communica'ons Team
Marke'ng Team
Kym Heffernan
Kym’s Background -‐ Marke'ng
MROI’s Philosophy
• Large Business Processes and Exper'se • Well implemented for Prac'ces and Businesses • Keys…
+ Strategy – Markets, Products, Posi'oning, Brand
+ Implemented well with great Marke'ng and Sales Systems + Provides Markets, Distribu'on, Prospects, Customers and Clients = Consistent Sales and Profits = BeSer Valua'on for Business (Valua'on = Mul'ple x Profit)
Marke'ng | Return On Investment
What does MROI Provide?
How MROI Delivers its Services
• Marke'ng Consul'ng Marke'ng and Sales strategies and ideas tailor-‐made to meet your needs with specific goals and specific target markets.
• Marke'ng Contrac'ng or Outsourced Marke'ng The Marke'ng | Return on Investment team can provide the necessary staff and resources to make your Marke'ng Plans come to life.
• Marke'ng Agency Services Together with our specialist partners, Marke'ng Return on Investment offers you a one-‐stop shop for all marke'ng consul'ng and management services, allowing us to implement marke'ng ac'on plans, as well as to create them
Communica'ons Team
Daniela Cavalle[ & 12 Writers
Daniela Relates, Connects & Educates
ü Int’l Copywriter & Communica'ons Expert – 20 years
ü Experience – Marke'ng, Content & Business Development
ü Industry Focus – Finance, Crea've & Publishing
ü Bilingual (English/German) – Understand Cultural Nuances
ü Exper'se – Corporate Career & Extensive Work with SME
What is that “Copy” in Copywri'ng?
copy (n.) Ø 13th Century: a written account or record
Ø 15th Century: a reproduction or transcript
Ø Any specimen of writing������
“Copy” = Text • in business & marketing • print & online
CavaCom’s Branding Mantra
You only have 1 Chance to make that crucial
1st Impression
CavaCom Makes Your Words Work
• Business & Marke'ng Content Development We write, edit, consult, mentor & ghostwrite any wriSen word for you.
• Your Outsourced Comms Department Exper'se on tap – without the staffing cost.
• OneStop Crea've Agency Services We project manage the experts – so you can concentrate on doing your core business.
If you can read it – we can write it!
We Go Beyond Copywri'ng
If you can read it – we can write it!
• Wri'ng / Ghostwriting • Edi'ng • Consul'ng • Book Mentoring • Teaching & Workshops • Crea've Project Management
CavaCom’s Agency Model
Benefits of a Team vs. Soloist Writer:
• A large Pool of Exper'se • No Down'me (no key-‐person risk) • Available when YOU need us • Consistency / Partnership • Cost-‐effec've (knowledge retained)
What is “Ghost” Wri'ng?
ghostwriter (noun) ��� A person whose job it is to
write material for
someone else who is the named author
Choose Your Words Wisely
For a company its brand is like a reputa'on for a person
Hard To Build & Easy To Lose
Your Brand -‐ A Consistent Voice
If you can READ it, CavaCom can WRITE it.
Tenders / RFPs Your Business Book Websites
Financial Reports Brochures Blogs
Case Studies Company Profile Social Media
Press Releases Magazine Ar'cles E-‐Books
Internal Communica'ons White Papers SEO Wri'ng
Workshops / Conference Vision/Mission Statements Brand / Style Guides
Manuals PowerPoint Presenta'ons Product Launches
Visibility + Credibility = Profitability?
V + C = P ???
There is more to it!
Go Beyond V + C = P
V + C = P
V+C+P = Success
V+C+P = Success
Visibility – Find the Perfect Client
Visibility – Have a Clear Message
���
Have a clear,
distinct &
consistent message���
Visibility – In the Right Channels
The
“Zero Moment
Of Truth”
Credibility – Deliver on Your Promises
Credibility – Ideal Distribu'on
Build Distribution ���
- So Others Tell Others���
Credibility – Tell the World!
“My business partner and I are extremely happy with the results provided by Daniela and her team at Cavalletti Communications. ��� They provided us with great copy that since netted our business clear results. ��� Rob Russell, Director
Profitability -‐ Build RelaEonships
���
Profitability – Measure KPIs
Measure Marketing & Sales KPIs���
Profitability – Refine What Works
���
MROI + CavaCom = Success
Visibility +Credibility +Profitability
= Success
that lasts
Why Work with MROI & CavaCom?
• Marke'ng Planning and Execu'on • Cost Effec've Synergy • Experts on Tap • Proven, Fast & Las'ng Results
Ideal Referrals for V+C+P=S
• Legal
• Bookkeeping & Accounting
• Financial Planning & related
• Engineering
• IT & Technical Services���
Thank You for Listening
Marke'ng & Communica'ons Team