make your blog rock – layout, media and more€¦ · § don’t ignore alternative platforms: §...
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§ Make your blog rock – layout, media and more § Can people even find you? #keywords § Building relationships § Pictures are worth a thousand words § Be SOCIAL…..
Do research & understand
platforms before using them.
Twitter: conversation/discussion, breaking
news, trending topics and ‘chats, e.g. #beerchat.
Facebook: high engagement to drive traffic to your blog and cultivate
conversation. Instagram: visual
extension of your blog. Youtube: wider audience
for your videos.
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§ Don’t ignore alternative platforms:
§ Untappd: show off your beer knowledge & expertise. § Snapchat: fastest growing social app - establish your presence. § Periscope: cover live events & offer sneak peeks. § Google+: good for search discovery. § Pinterest: like online scrapbooks. § Tumblr: mini version of your blog - find a specific, unique angle. § New ones come along all the time. § What else?
§ Don’t feel like you have to be on everything all the time but be open to change.
§ Plan a strategic posting schedule: Always Quality over Quantity. § Post regularly and possibly daily if possible but focus on quality over content. § Pay attention to your unique audience on each of these platforms.
§ Strategically plan what you post. § Types of posts: Images, Links, Videos & Text. § Consider how you distribute a single piece of content across platforms. § Don’t just just self-promote; be open to discussion. § Don’t be a troll.
§ Tag, mention & hashtag: § Mention or tag others on Twitter, Facebook, Instagram when you’re talking about
them. § Leverage popular/trending hashtags on Twitter & Instagram when relevant to
you. § Don’t force it. § Don’t overdo it.
§ Do design a content calendar § Plan ahead to avoid hiccups in your content. § Take advantage of existing weekly trends, e.g. Thirsty Thursday or Flashback
Friday. § Keep up with relevant holidays, like IPA Day.
§ Do use tools to make managing social media easier: § Buffer’s optimal timing tool. § Scheduling tools like Tweetdeck, Hootsuite or Buffer. § Hootsuite and Tweetdeck are also good options for listening tools. § Google Docs to create a very basic content calendar. § Insights on Facebook and Analytics on Twitter. § Bitly as a somewhat reliable way to track clicks. § Storify can help you aggregate all the content you’ve shared on a
topic. § IFTTT or Zaps to automate where necessary. § Followerwonk grow, analyze your audience and who you follow.
§ The Beeroness § Beer Alien § Brew York § Beer Babe
§ Being a #Winning Social Media Influencer means most of all that you have a solid presence.
• The Beeroness • Beer Alien • Brew York • Beer Babe Being a Winning Social Media Influencer means most of all that you have a solid presence.
§ See when your audiences is online & responding. § Post relevant content based on your audience – location, age, etc
§ Compare types of content you’re sharing & how much response each gets.
§ Dashboard set up § Consistent keyword research
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