make networking work - summer 2011 presentation to schwan food company corporate interns
DESCRIPTION
Make networking work - my take on the rules of traditional and social networking. Make social media work FOR you, not against!TRANSCRIPT
Make Networking WorkKirk Baumann
Director of Career ConnectionsSIFE USA
Creator, Campus to Careerwww.campus-to-career.com
Twitter: @kbaumann
@furrybrwndog
A Bit About Me
@kbaumann
Celebrity Math
Brad + Angelina = Brangelina
Ben + Jennifer = Bennifer
Spencer + Heidi = Speidi
Schwan+ Intern= Schwantern
#schwantern
When you think of networking, what comes to mind?
#schwantern
Networking#schwantern
Networking#schwantern
Networking#schwantern
When you think of social networking, what comes to mind?
#schwantern
Social Networking#schwantern
It’s all networking!
#schwantern
Rules for Networking
#schwantern
Rule #1 – Have a Plan
Be prepared
Do the research
Dress the part
#schwantern
Rule #2 – It’s Not About YOU
What can I do for you?
How can I help you be successful?
Lolcat says “WHAAAAAT???”
#schwantern
Rule #3 – Be Yourself
Authenticity wins
Know your strengths and weaknesses
Have your elevator pitch ready
#schwantern
Rule #4 – Network with Everyone
Connect with those in positions you’re seeking
Connect with those in your current field and position
Learn from everyone
#schwantern
Rule #5 – Follow Up
Do what you say you’ll do
Thank them for their time
Handwrite/mail note if possible
Do it
#schwantern
Make Social Media Work FOR You
Twitter: @kbaumann
Presentation hashtag: #Schwantern
Make Social Media Work FOR You#schwantern
Social Media: The Big Three#schwantern
Basic Statistics More than 500 million active users
◦ 50% of active users log on everyday, spending over 700 billion minutes per month on Facebook
If it were a country, it would be the 4th largest in the world• Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month
How it Relates to the Job Search• 45% of employers are using social media to research candidates*• Facebook is typically the 3rd option after Google search and LinkedIn• It’s always on and gives more perspective on your personality and fit• As a job seeker, you can use social media to show your creativity
*Source: CareerBuilder, 2009 http://cb.com/hqEIyM
#schwantern
Facebook: How It Can Work for You
Have fun, post pictures, but clean up your profile
Keep your network engaged & informed
Maximize privacy settings
Use the new layout to create your personal brand
#schwantern
Basic Statistics LinkedIn has over 100 million members in over 200
countries. A new member joins LinkedIn approximately every second,
and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn
members.
#schwantern
LinkedIn:How It Can Work for You
Create a complete profile, uploading your résumé, samples of work (DropBox app), connect it with your blog, and more!
Connect with peers, coworkers, faculty and professional colleagues
Join and participate in Groups, LinkedIn Answers, etc.
Use it for research when pursuing career opportunities. Keep your network informed!
#schwantern
TwitterBasic statistics Launched in 2006 200 million users worldwide Updates limited to 140 characters Currently available in English, Spanish, Japanese, German,
French, and Italian
#schwantern
Leverage Twitter to Find #Jobs#schwantern
What’s the best way to use it?
• Be authentic
• Give back 10:1 (Retweet, #FollowFriday)
• Participate in network chats• #jobhuntchat (Mondays 10pm ET)• #careerchat (Tuesdays 1pm ET)• #internchat (Every other Tuesday 7pm ET)
• Full listing of chats can be found here: http://bit.ly/cHqllT
• Provide expertise
Twitter:How It Can Work for You
#schwantern
More reasons to use Twitter:• Personal branding• Knowledge source• Crowdsourcing• Inspiration
Who else is using it?• Recruiters• Job seekers• Industry professionals• News sources (CNN, etc.)• Actors, comedians, professional athletes, celebrities
Twitter:How It Can Work for You
#schwantern
Additional resources:
Ultimate Social Media Resource: www.mashable.com
Management resources:
Tracking or following hashtags:
www.search.twitter.com*search “#schwantern” for full transcript of the event
TweetGrid (www.tweetgrid.com)Tweetdeck (www.tweetdeck.com)
#schwantern
Kirk Baumann
Creator, Campus to Career
Director of Career Connections, SIFE USA
LinkedIn: www.linkedin.com/in/kbaumann
Twitter: @kbaumann or www.twitter.com/kbaumann
Blog: www.campus-to-career.com
Skype: kirk.baumann
Let’s Connect
#schwantern
Scan ME!
Have a QR Reader on your Smartphone?
Download my business card
#schwantern
Let’s Hear Your Feedback!
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Please take this short survey (6 questions – 5 minutes of your time) to help improve
future presentations:
http://svy.mk/schwantern