Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved

Great Place To Work®

Conference

Case Study: MakeMyTrip

Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved

MakeMyTrip

• India’s leading online travel company

that has revolutionised the travel

industry over the years.

• Founded in the year 2000 by Deep Kalra, launched the India

operations in 2005, following its success in the US.

• Aims at offering a range of best-value products and services

along with cutting-edge technology.

• Created to empower the Indian traveller with instant booking and

comprehensive choices.

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Core beliefs of the Leadership team

Building a

strong

Cultural

Foundation

that symbolises

the values of the

Organisation.

Employees

are key

stakeholders

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MakeMyTrip Values – A FIT RECIPE

Fun @Work

Innovation

Teamwork

Respect for People

Excellence Excellence

Customer Centricity

Integrity

Accountability

Passion for Winning

Empowerment

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MakeMyTrip – Symbolising A Unique Culture

Autonomy to make decisions

Ownership

Fun @ Work Passion for Winning

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Values driven by the Leadership Team

Co-Founder

Keyur Joshi

Is the

Chief Fun

Officer

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Ownership – in the Real Sense

70 % Employees have been given ESOPs at MakeMyTrip

“My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar.

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Autonomy & Freedom to try New Ideas

Amitoj Singh

- A young lad in his late 20’s conceptualised a new business

idea of starting a new business vertical of Rail and Bus

business travel.

- He got complete Trust, Support and Guidance from the

leadership team and could successfully implement this idea.

Amitoj’s Video

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Unique Experiential Learning

Interesting & Exemplary ways of Learning:

- Eg: a seller at MMT who has a target of selling 50

Kashmir packages every month is actually sent to every place

and location on the itinerary for him to be truly trained on

the product and destination.

• Every year close to 10% employees in the organisation get

such an opportunity.

• Last year a team of close to 30 sellers went on a 9 country

tour to Europe to learn, understand and truly experience

the place.

• Post the “Study Tour” trippers had specific targets to

achieve from these locations.

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Encouraging Innovation

Experiment & Innovate is the message - its understood

that mistakes and learning from them are an integral part of this

journey

Eg: Hackathon :

participants coded for 24 hours

at a stretch.

- The brief : make at least 1 app & make it live in 24 hours.

- The evaluation criteria: the app should be thorough, simple

and innovative.

The 24 action-packed hours of this Hackathon witnessed 21 live

apps with Tomcat configurations, 87 deployments & 11,436 lines of

code generated.

This happened over 200 emptied cans of energy drinks!

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Developing Talent Pipeline

Talking Talent Process

- Identifying high potentials

- Creation of Individual Development Plans

- Special assignments

- Coaching sessions

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Motivation through Rewards & Recognition

• Halla Bol (R&R) mails

• Peer to Peer recognition mails

• Customore mails

• Raving Fans

• Query Champion

• Monthly Quizzes winner

• Thanksgiving Day

• Appreciation from CEO mails

• Trip reward on achievement of sales

target

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We are in this Together !

Handling Key Challenges & Collaborating for Success

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Key Learnings from MakeMyTrip

• Empower & Encourage

• Maintain balance between freedom to experiment &

accountability.

• Be ready to take Risks.

The visionary leadership and the passion of employees ensures

that it never stops Dreaming and never stops Winning.

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Global Headquarters India Office

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