Make Money OnlineLanding Page Creation, Ad Networks, and Analytics!Presented By: John Cook

Process

Process

Finding a nicheHobbies, skills, and/or talentsProfessional experienceIndustries/markets that interest youInformation you learned in school/collegeThings you know how to manufacture/makeThings you can buy cheap and sell for more moneyOther information you know

Finding a Random nicheGoogle Trends (https://www.google.com/trends/)Twitter (https://twitter.com/search-home)Amazon (http://www.amazon.com)Find A Forum (http://www.findaforum.net/)ClickBank (http://www.clickbank.com)Uber Suggest (https://ubersuggest.io/)Wikipedia Statistics (http://stats.grok.se/)Walking through stores and looking at products on shelvesAsking friends, family members, or anyone else you know what they are interested in and what they buy

Desired ActionsGetting names and email addresses of subscribersGet users to subscribe to push notifications - https://pushcrew.com/ Getting information from users for CPA campaignsGetting views and/or clicks on advertisementsGetting application downloads and installsPurchase of a physical productPurchase of a digital productPurchase of a servicePurchase of a software as a servicePurchase of a subscriptionPurchase of a recommended item you are promoting as an affiliateReceiving donations

Process

Target audience - DemographicsAre they male or female?What age group?What socio-economic group do they belong to?What is their religion?What levels of education have they completed?What is their marital status?Do they have children?

Target audience - LifestyleWhat kind of hobbies do they have?How do they spend their free time?Are they generally introverted or extroverted?

Target audience - FinancialHow much do they make in a year?Can they easily afford your product or service?On what do they regularly spend money?

Target audience - activitiesWhere do they spend time offline?Where do they spend time online? (ex: in blogs, forums, social networking sites)Do they attend conferences or trade shows regularly?What magazines, newspapers, email newsletters, blogs do they read?What television programs do they regularly watch?What kind of online videos do they view?

Target audience - NetworkWith whom do they do business with on a regular basis?Where do they network online and offline?Who are your natural referral partners, or other businesses who cater to the same target market but offer a different service?Who do they trust and respect?How do they prefer to interact?(ex: in person, by email, by web conferencing)Are there buzzwords or industry-specific terms that they use frequently?What gets their attention?

Target audience - problemsWhat are the key issues/problems/concerns keeping them awake at night?Are they in enough pain that theyre willing to pay you to solve their problem?Where are they seeking assistance to help solve the problem?What kinds of products and services might they purchase to help solve this problem?(ex: books, magazines, coaching, consulting, etc)

Process

US Internet Audience258,974,000https://www.comscore.com/Insights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2016

RankPropertyUnique VisitorsRankPropertyUnique Visitors1Google Sites243,601,00026SheKnows Media81,018,0002Facebook206,480,00027BuzzFeed.com80,526,0003Yahoo Sites204,421,00028WordPress.com*79,285,0004Microsoft Sites194,845,00029New York Times Digital76,980,0005Amazon Sites171,828,00030ESPN75,625,0006AOL, Inc.166,258,00031Zillow Group74,858,0007Comcast NBCUniversal152,426,00032WashingtonPost.com73,361,0008CBS Interactive148,167,00033WebMD Health72,520,0009Apple Inc.141,569,00034Adobe Sites72,425,00010Mode Media137,043,00035Meredith Digital70,728,00011Turner Digital126,352,00036Answers.com Sites68,714,00012Wikimedia Foundation Sites119,749,00037TripAdvisor Inc.66,759,00013Linkedin119,192,00038Mail Online / Daily Mail66,705,00014Twitter117,545,00039Netflix Inc.66,381,00015Weather Company, The114,912,00040About66,253,00016Time Inc. Network (U.S)109,740,00041Cox Enterprises Inc.65,813,00017Hearst100,853,00042Vimeo63,595,00018USA TODAY Network100,366,00043Vox Media62,542,00019eBay96,214,00044Intuit61,690,00020Yelp87,963,00045Tribune Media61,128,00021Wal-Mart87,873,00046craigslist, inc.60,931,00022Pinterest.com86,649,00047Groupon59,776,00023Pandora.com84,896,00048Viacom Digital58,923,00024PayPal83,321,00049Fox News Digital Network58,677,00025Conde Nast Digital81,846,00050Tribune Publishing57,067,000

https://www.comscore.com/Insights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2016

4 largest US ad networks243,601,000 - Google Sites (Google AdWords)206,480,000 - FaceBook (FaceBook Ads)204,421,000 - Yahoo Sites194,845,000 - Microsoft Sites (Bing Ads)https://www.comscore.com/Insights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2016

Finding websitesSimilar Web (https://www.similarweb.com)xmarks (http://www.xmarks.com)Similar Sites (http://www.similarsites.com/)

custom audiencesCreated from data you have (ex: names, email addresses, phone numbers, etc)https://www.facebook.com/ads/manage/audiences.php

Process

Advertising FormatsAdwareAffiliate MarketingBannerChatIn GameInterstitialMobileNewsletterPop UnderPop UpPush NotificationsSocial MediaTextVideo

Advertising pricingCPM (Cost Per Mille)CPC (Cost Per Click)CPE (Cost Per Engagement)CPV (Cost Per View)CPI (Cost Per Install)CPA/PPP (Cost Per Action/Pay Per Performance)Fixed cost

advertisingA - AttentionI - InterestD - DesireA - Action

Ad copyWhat is the user looking for?Create specific ads for each keyword or placementInclude numbers and statisticsUse emotional wordsFocus on benefitsAddress obvious objections in adHave only one call to action in each adInclude words like (today/now/etc) in call to actionUse keywords in your display URL (if applicable)

landing page solutionsWordPress.orgunbounce.com ClickFunnels.com

WordpressLanding page creationInstall WordPressChoose WordPress ThemeAdd Contenthttps://siteorigin.com/page-builder/

wordpress landing pagesFree: https://wordpress.org/themes/browse/popular/Paid: https://themeforest.net/category/marketing/landing-pages

Landing page copyBe consistentMatch your ad and your landing pageUse a unique offerCreate urgencyUse directional cuesAdd testimonials/credibility Have one call to action

Process

Google analyticshttps://analytics.google.com/analytics/

tracking and retargeting pixelsHTML/JavaScript code provided by ad networksPlaced on your websiteAllows you to create custom audiences to advertise to

Google tag managerhttps://tagmanager.google.comhttps://wordpress.org/plugins/duracelltomi-google-tag-manager/

https://www.youtube.com/watch?v=7FXbsCWsEi8https://www.youtube.com/watch?v=KRvbFpeZ11Y

A/B TestingGoogle Analytics Reporting Behavior Experiments

https://www.youtube.com/watch?v=TGrujIh2H0I

Hotspotshttps://wordpress.org/plugins/hotspots/

Process

Process

Google Data studiohttps://datastudio.google.com

https://www.youtube.com/watch?v=6FTUpceqWnc

Process

Questions

Thank youResources, infographics, and list of free ad credits are available at:http://www.BiggerConversions.comRecording of the event and photos will be available on the New York Search Engine Optimization Meetup page:http://www.meetup.com/nyc-search-engine-optimization/

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