make love not war: the marriage between content creators and designers

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1 MAKE LOVE, NOT WAR The marriage between content creators and designers.

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Page 1: Make Love Not War: The Marriage Between Content Creators and Designers

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MAKE LOVE, NOT WARThe marriage between content creators and designers.

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#LOVENOTWAR@CROCSTAR@JONKOHRS

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

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1 2 3

4 5 6

WHO ARE WE?Ou s o and how we ame o be he e w h ou oda .

AGENDA You’ e o n o sha e ou deepes da es se e s.

GET IN TOUCHues ons and d a o ue.

BACKGROUNDWh sh n s a e a ood ana o o ea e eams.

WRAPPING UPOu na hou h s be o e we w ap.

THE 3 R’SRe e , e a e and es u u e a on .

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

1WHO ARE WE?

Our story and how we came to be here with you today.

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

A BRIT

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

A YANK

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

LET’S GIVE SOME HIGH FIVES

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

2BACKGROUNDOur ‘aha’ moment and why shrinks

are a good analog for creative teams.

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

THE WAR INSIDE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

HOW DO SHRINKS DO IT?

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

UNTANGLE OUR THINKING

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

GET OUR COGS TURNING

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1. In e a e2. H h s u u ed3. T me based4. Goa o en ed

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

Why the experience of therapy works for digital teams.TENETS OF TEAM THERAPY

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

FIND THE LOVE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

HAPPY TEAMS = HAPPY PRODUCTS

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

UNHAPPY TEAMS = UNHAPPY PRODUCTS

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1. Es a a on2. In a da on3. Ne a e n e p e a ons4. W hd awa a o dan e

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

The slippery slope to digital divorce in teams.THE CONFLICT CADENCE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

DIGITAL DIVORCE HURTS

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

3AGENDA SHIZZLE

What we’re talking about (with shizzle at the end).

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

REFLECT

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

RELATE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

RESTRUCTURE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

4AREFLECTReflect on a conflict

and how you would act.

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

CONFIRMATION BIAS

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

FORWARD TELESCOPING

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

ASSUMED SIMILARITY

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

THE SELFIE EFFECT

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

MORE HAND RAISING

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The ea e eam has us had a b mee n w h a en and he e s a s o eedba and amends. F na s no o he p o e s due n a wee and he p o e mana e has se h ee da s o he w e s and des ne s o ma e a he han es. Th ee da s a e , wa s b ew n : ne he pa has spo en o ea h o he . The des ne e ea ed o he s ud o and has ba e been seen s n e. The w e has been seen pa n a ound he o e oo n wo ed. Ema s a e n a ound and han es a e be n made - bu none seem o be qu e wha he en as ed o . The p o e mana e s a s ea n ou abou s ope eep and m ssed dead nes.

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

CONFLICT A

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I ’s a new p o e -o mee n . E e one’s he e: he des ne s, de e ope s and w e s. The ead s a w e . The ha e a en ha e, a ead assemb ed a he ma e a s and sen hem ou p o o h s mee n . The eam on has 30 m nu es o o h ou h he spe a ons as e e one’s a enda s a e n ed b boo ed up. When as ed o ques ons, he des ne pu s ou some o d des ns and sa s he w wo pe e . The w e doesn’ unde s and whe e h s s om n om - ’s supposed o be a b and new p o e w h esh on en d n he des n. Peop e a e e n n eas n us a ed. I ’s on he s a o he p o e , e a ead he e a e ossed w es. Wa s b ew n .

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

CONFLICT B

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1. D s uss ou on2. P a s de3. G ab ou s no es4. Wha do ou h n / ee /do?

7 m nu es

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

ACTIVITY REMINDERHere’s what we need you to do again.

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4BRELATE

Compare your thoughtsto others in your team.

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

WE HAVE THREE BRAIN COGS

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

THINKING, FEELING & DOING

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

THOSE COGS DRIVE OUR CONNECTIONS

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1. Labe h n / ee /do2. Map ou s es3. Wha pa e ns do ou see?4. G oup n o us e s

7 m nu es

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

ACTIVITY REMINDERHere’s what we need you to do again.

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4CRESTRUCTURE

Analyze the patterns andfind the common ground.

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

IT’S NOT ABOUT HOW

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

BUT WHO

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

STOP PERSONIFYING

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1. Re ew s no es A s B2. F nd he d e en es3. F nd he s m a es4. P a spo espe son

3 m nu es

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

ACTIVITY REMINDERHere’s what we need you to do again.

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

5WRAPPING UPOur final thoughts before we wrap.

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

WAS THIS HELPFUL?

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

WE HAVE LOTS OF BAGGAGE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

STOP, THEN SOLVE

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

GET YOUR COGS SPINNING

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#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

PRACTICE YOUR SKILLS

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EMAIL [email protected]

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

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THANK YOU

#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015