make it about something other than your resume
DESCRIPTION
Presentation given at the 2012 Ad Fed MN Student Advertising Summit. by Craig Pladson.TRANSCRIPT
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MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ
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@CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION
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@CRAIGPLADSON
#AD2SAS
MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ
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@CRAIGPLADSON
#AD2SAS
“If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all. A résumé is an excuse to
reject you. Once you send your résumé, people can say, ‘oh, they’re missing this or they’re missing that,’ and boom, you’re out.”
~ Seth Godin
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@CRAIGPLADSON
#AD2SAS
“Great jobs, world class jobs, jobs people kill for … those jobs don’t get filled by people e-mailing in résumés. Ever.”
~ Seth Godin
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@CRAIGPLADSON
#AD2SAS
YOU STILL NEED A RÉSUMÉ.[UNFORTUNATELY]
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@CRAIGPLADSON
#AD2SAS
DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS.
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@CRAIGPLADSON
#AD2SAS
MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
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@CRAIGPLADSON
#AD2SAS
A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD.
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@CRAIGPLADSON
#AD2SAS
NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS.
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@CRAIGPLADSON
#AD2SAS
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
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@CRAIGPLADSON
#AD2SAS
YOUR BRAND’S FINDABILITY INCREASES WITH EACH WEBSITE UPDATE, BLOG POST OR TWEET.
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
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@CRAIGPLADSON
#AD2SAS
AND IT DEMONSTRATES YOU GET IT.THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
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@CRAIGPLADSON
#AD2SAS
WHATEVER. SHOW ME SOME EXAMPLES.
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@CRAIGPLADSON
#AD2SAS
USE CASE #1: THE AGENCY’S PERSPECTIVE
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@CRAIGPLADSON
#AD2SAS
USE CASE #2: A STUDENT’S PERSPECTIVE
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@CRAIGPLADSON
#AD2SAS
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@kaceemareeCasie Cook @grantspanier
Casie,
View Casie’s profile
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@CRAIGPLADSON
#AD2SAS
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@CRAIGPLADSON
#AD2SAS
MAKE MEANINGFUL CONNECTIONS.
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@CRAIGPLADSON
#AD2SAS
MAKE MEANINGFUL CONNECTIONS.
UBIQUITOUS NETWORKING
RELEVANT AND PERSONAL
BE APPRECIATIVE
INFORMAL VS. FORMAL
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@CRAIGPLADSON
#AD2SAS
TECHNOLOGY ENABLES MORE MEANINGFUL CONNECTIONS THAN EVER BEFORE.
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@CRAIGPLADSON
#AD2SAS
MEANINGFUL CONNECTIONS MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
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@CRAIGPLADSON
#AD2SAS
THANK YOU.