Catalyzing “Make in India”

Make In India with ANSYS

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Rafiq Somani, Country Manager- India, ASEAN & ANZ, ANSYS

Kaustubh Nande, Country Marketing Head- India, ANSYS

The “Make in India” mission aims to remove policy and infrastructure bottle-

necks and catapult India into a global manufacturing hub. Launched by the

government of India in 2014, it is expected to boost the manufacturing sector

with a targeted GDP growth rate of 7.5 percent and increase productivity by

5%. The program is also expected to provide millions of jobs and create an

export-oriented economy to drive long -term, inclusive growth.

For “Make in India” to be successful manufacturing is key. However, manufac-turing processes are rapidly evolving in the face of emerging technologies. In this scenario, manufacturers can maintain their innovative & competitive edge only if they find new ways to compress product design cycles and bring products faster to market. This calls for a getting products “right the first time” approach. Given costs associated with time and resources, it is imperative to adopt virtual product development and prototyping, also called Simulation-Driven Product Development. Adopting this approach, several leading companies have saved significant costs and precious time in designing their products and getting them to market faster.

To illustrate why this is important, let’s consider the automotive sector first. Modern consumers view cars as commodities. This requires major automotive companies across the world to launch a new product variation every 20 days on average. If we take into account the total number of product lines, this translates into over 100 designs per year. Therefore, for automotive manufacturers, speed-ing up the design process is as crucial as actual manufacturing.

Another key sector for “Make in India” is aerospace and defense, where product complexity is increasing, delivery times are getting shorter and major defense units are running a race against time to design and deliver products that are “right the first time”. The story is similar in most of the other “Make in India” sectors that the government has identified, including electronics, infrastructure, oil and gas, energy and space.

Government policies

• Various industrial zones are being set up in the next 5-10 years

The government has already taken some steps on issues related to manufacturing:

• The Delhi-Mumbai Industrial Corridor (DMIC) already exists• Freight corridors are being established in major ports• Smart cities are being planned (Internet of Things)• Recent announcements have been made to remove policy paralysis• Policies are being adopted to attract Foreign Direct Investments

• Revive existing manufacturing units• Compete for newer projects• Improve overall processes

Make In India

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A cornerstone of the “Make in India” campaign is also promoting a culture of innovation in Indian manufacturing. Acting as a catalyst, Simulation-Driven Product Development decreases product time-to revenue, reduces R&D costs, minimizes bench tests and prototypes, generates quicker product approvals, offers a greater pipeline of products and leads to greater innovation. The trickle-down effect can further be multiplied if “Make in India” identified sectors and supplier communities adopt Simulation-Driven Product Development fully. Ultimately, the success of "Make in India" will be driven by better designs that translate into efficient manufacturing and competitive products leading to great-er innovation. In the long-term, global competitiveness can be achieved not just from adopting best practices, but also from a sustained emphasis on innovation in the process, practices, technology, equipment and materials used.

India is well-placed to achieve the ambitious targets of this campaign because of its inherent cost advantages, its skilled workforce and increased optimism because of a stable government. In order to realize “Make in India” the manu-facturing industry needs to:

R&D Crucial to “Make In India”

If you are an Indian manufacturer, using simulation tools from ANSYS can help

you solve some of your biggest challenges:

Lowering development time and costs: ANSYS’ tools will help you get to an accurate answer faster, so you can do more in less time while using fewer resources than ever before.

Reducing time to market: ANSYS software drastically shortens developmenttime and prototype iterations so you can be first to market with tomorrow’sproducts today.

Optimizing product performance: As the world leader in engineering simulation software, ANSYS enables customers to consistently perfect product reliability, performance and safety.

Outperforming your competition: Using simulation early and often, ANSYS customers gain an unrivaled advantage in today’s competitive market.

Make In India

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In order to meet the various competitive challenges, customer requirements and financial pressures of this initiative, the Indian manufacturing industry needs to find new methods for engineering more innovative products and manufacturing processes — while minimizing costs and time to market. Across the globe, virtual-ly every industry now recognizes that a key strategy for success is to incorporate computer-based engineering simulation early in the development process, allow-ing engineers to refine and validate designs at a stage when the cost of making changes is minimal.

Using ANSYS tools enables organizations to predict with confidence that their products will thrive in the real world. By simulating early and often with ANSYS software, companies become faster, more cost-effective and more innovative, realizing their product promises.

Make In India

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Vertical Application Area ANSYS Solutions

• Aircraft manufacturing• Satellite and space research• High-precision equipment

Aerospace • Avionics and systems development • Composite materials use• Reducing aircraft weight

• Passenger vehicles• Commercial vehicles• Utility vehicles• Multipurpose vehicles

• Strong and durable composites • Smaller, lighter and fuel efficient vehicles• Use of electronics in vehicles

• Well engineering• Reservoir engineering• Geophysics and Geology• Upstream and downstream applications

• Manufacturing of guns, ships and tanks• Military aircraft

• Reliable sub-sea systems design • Robust and reliable product designs• Offshore drilling applications • Hydraulic fracturing

• Auto design centers• Special auto parks• Virtual SEZs for components• Electric vehicle development• Engine, transmission and steering parts

• Thermal life and reliability enhancements• IC engines and ancillaries analysis• Aerodynamics design

• Model based systems engineering • Radar signature and stealth characteristics

Automotive

Oil and Gas

Auto components

Defense

“Make in India” and ANSYS

Make In India

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Vertical Application Area ANSYS Solutions

Chemical

Electrical Machinery

Electronics

Infrastructure

• Reactor design development• Pollution control mechanism• Combustion systems • Measurement and control systems

• Electric machine design• Electromagnetic and structural coupling• Energy efficiency management • Cooling analysis • Virtual prototyping• Component and systems design

• Lightweight material design • General equipment design• Low power IC design• Electromagnetic analysis• Wireless systems design

• Large scale engineering analysis and design• Multiphysics applications • Complex product and process designs

• Structural building design• Ventilation and comfort modeling• Wind engineering• HVAC equipment design

Construction

ring

• Engineered biocompatible materials• Agro-chemicals• Specialty chemicals• Colorant chemicals

• Electrical manufactu• Generation machinery like

• Industrial Internet boilers, turbines and generators

• Semiconductor wafers fabs • Electronic component manufacturing• Semiconductor design• Telecom products• Internet of Things

• Ports• Railways• Renewable energy• Road and highway• Thermal power

• Residential and retail• Commercial and hospitality sector• Smart cities and integrated townships• Low cost and affordable housing• Urban amenities

Authors can be contacted at:

rafiq.somani@ansys.comkaustubh.nande@ansys.com

ANSYS, Inc.

Southpointe2600 ANSYS DriveCanonsburg, PA 15317USA

© 2015 ANSYS, Inc. All Rights Reserved.

The ANSYS Advantage

1. ANSYS offers a broad and integrated set of simulation solutions that are designed to be the premier software for Simulation-Driven Product Development

2. ANSYS product families

• Structural mechanics - stress, strain, vibration, crash, thermal modeling of complex assemblies involving nonlinear materials, and assembly contact conditions

• Fluids - transient, combustion, turbulence, and multi-phase

• Electronics - including semiconductor, electromagnetics and thermal

• Systems engineering and multiphysics – multiphysics/coupling, embedded code generation, design exploration, engineering knowledge management and High Performance Computing (HPC)

ANSYS has multiple market-leading products in each of these categories that helps companies "Make In India"- faster and better. This is our position of strength and a source of confidence for our customers as they work towards the "Make in India" mission.

For more information, please visit:www.ansys.comwww.ansys.com/MakeInIndia

Make In India

ANSYS, Inc. is one of the world’s leading engineering simulation software providers. Its technology has enabled customers to predict with accuracy that their product designs will thrive in the real world. The company off ers a common platform of fully integrated multiphysics software tools designed to optimize product development processes for a wide range of industries, including aerospace, automotive, civil engineering, consumer products, chemical process, electronics, environmental, healthcare, marine, power, sports and others. Applied to design concept, final-stage testing, validation and trouble-shooting existing designs, software from ANSYS can significantly speed design and development times, reduce costs, and provide insight and understanding into product and process performance. Visit www.ansys.com for more information.

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