make green happen: 6 ways to engage employees
TRANSCRIPT
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Is employee engagement a distrac2on?
Tip 1: See the Big Picture
Holistic Sustainability Framework
Holistic Sustainability Framework
Tip 2: Create a Culture of Crea2vity
Tip 3: Build Off Your Brand
hDps://www.youtube.com/watch?v=H7lYG75ji6w
Tip 4: Tap into Core Values
UCSF Climate Changes Health
https://www.youtube.com/watch?v=tOQLfTd7coI
Tip 5: Make it Visible
Tip 6: Empower Green Champions
Flavors of Engagement!
ü Light direc2on & clarity
ü Senior management support
ü Tends to focus on green champions
ü Structure, but allow individual interests to emerge
ü Integrated into business strategy
ü Steering CommiDee
ü Tap into values ü Link to $ incen2ves
ü Changing culture
ü Voluntary ü Self organized
ü “Club” ü Office or home focus
27 9/29/16
Grassroots Link to Corporate Goals Strategic
32%
§ Target Audience!§ Brand!§ Target’s values!§ Question!§ Logistics!
Engagement Worksheet (10 Mins.)!
§ Share question!§ Answer Partners’ Question!§ Feedback!§ Refine!
Partners (10 Mins.)!
Closing!
!www.greenimpact.com/GSN!