make action
DESCRIPTION
Too often, we are tasked to create campaigns that simply need to be seen by as many people as we can afford. Lets stop focusing on "earning impressions" and learn how to create actions. Become inspired to create ideas that drive action by encouraging digital participation. From Facebook posts, to Tumblr sites, to TV commercials, to billboards - no idea is too small or too large to drive action. The more action that can result from an idea the more people we can reach, to create a truly lasting impression.TRANSCRIPT
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Make actionWhy & how every idea should encourage an action
mary snauffer, iris worldwide@marysnauffer
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Every idea needs to encourage an actionAnd that action needs to create a digital footprintso their friends can see it and then take an actionand their friends can take an actionand their friends can take an action…
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What is an action? It’s an idea that creates participation
An Impression
You see it. You walk away.
How do you share it? Why would you share it? How do you pass it
on?
You can’t.
An action
You see it. You participate with it.
Your participation with it leaves a digital footprint your friends can
see. They can take an action.
More impressions for the price of 1!
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an idea that creates participation
An Impression An action
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...And digital footprints for their friends to see and then take action
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Ideas that are just earning impressions are missing out…
big time
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Learn how to create ideas that encourage action
To increase your campaign’s reach (aka get more bang for your buck)To be memorable…
To, ahem, create a lasting impression
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Thank you!