major project production dairy.pdf

7/25/2019 Major Project Production dairy.pdf

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Major ProjectProduction Dairy

Hong Yiu Sung (Sara) [email protected]

18Jan, 2015

Lecturer: Eva Palacios


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Context

1. WWF Campaign Introduction

2. Idea and Audience

3. Storyboard, cinematography Narrative4. Character Design

5. Motion research

6. Background

7. Final Animation

8. References


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WWF Campaign

Whales hunting has become a worldwide animal hunting activities, in this world,more than 50 countries engage in whale hunting and this turn out the result of the

number of whales in the entitle world become less and less. According to the

research from WWF, between 1970 and 2012, the population of whales has

declined more than 40% and now just left no more than 10000, especially the

whales in North Atlantic remain 300 less. It is significantly to observe 50 years later,

there would be remain less than 4000 species of whale. As we known, whalesbodies commonly used for perfume making, food production, industrial purpose

etc. Although many countries has already resumed the hunting activities, there are

no way to see the whales are still facing the risk of extinction in this planet.

Therefore, in this project, I would like to emphasize the "outcome" of if the people

consume the products from whales, in order to strengthen the importance of

whales rotection.


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Idea and Audience

In this project, I prefer to use "horror" as the genre.

Fear and scary are a type of sense that human react

to something out of understanding or unknown, in

some situation, for example after watching horror

movie, some people would have nightmare at night

this is due to the memories of the impact from

horror. Therefore, horror is prefer to use as making

long term memory in people mind. I would like to

bring out the concept of what if the whales act like

after being eaten or killed. Audience usually stated

their view on how the person going to eat whales,

but in this animation would be set opposite view,

how the whales eat human horribly and bloody. This

create an opportunity for audience to think and

engaged in the narrative, in order to bring out the

impact from the animation.


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Storyboard, Cinematography and narrative

[1] It is reading from left to right and up to bottom. In these 6 shots, camera

usually following the movement of the whale except the first 3 sequence, this

is a shot trying to emphasize the size of the whale body by placing the camera

on the same height. It is showed by a long shot of whale is swimming from faraway which represent the distance between it and camera.


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[2] The scene of the whale falling down scene has been cut into various

times in order to show the high speed of fallen. Also the background

colour changed when cut into other scene, to reveal the depth of the

ocean, the darker colour the deeper it reached. After the body died, story

started again in the whale ghost perspective, camera away from the

character and concentrate on the environment, that the colour of thebackground is red.


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[3]Colour is an important element in this animation. When tons of

whales ghosts become a dark and giant whale ghost, the colour tones

turn into grey and black. Black preferred to negative emotion, this

helps to enhance the visual effect on the screen.


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[4] After a cut, a sushi restaurant with warm colour is revealed.Camera focus on the action of eating a piece of whale sushi, and

then it extreme close up to the pupil, which narrow into a whale

shadow, this present the man feel something scare. It is common

to use this form to show the fear of people, typically used in horror

movie.


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It is clear to observe the genre change in whole animation, light blue and warmcolour used at the beginning shots, of course the brisk movement of the whale helps

is indispensable. The crush of the ship become a turning point of the narrative,

colour suddenly change into deep colour and end up in a light colour place. Refers to

the image of heaven, there was a place light and peaceful, therefore it means the

whale has already died. For the whales hunting scene, basically I tried to mix the

realistic human and drawing together, but the effect eventually not good enough,finally I just concentrated on one type of drawing style. To the ending, I was trying to

use the technique from the horror movie genre, the character would be takeover by

the ghost and be destroyed. This ending is applied with this concept, destroy, people

hunt whales and make destroy on their bodies and soul in order to satisfy the

sufficient needs. Therefore, oppositely human able to suffer or lost if they destroyed

something. That is the main theme of the entitle story.


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Storyboards (Testing)

The sequence of the beginning has

been changed, like after the crush,

just spend 1 scene to describe it is

falling. This results in not enough

time to show the falling process,

and looks rush. I tried to add more

details on the final version.

There was completely corrected for

the ending. It was originally the

whale shocked by the scene of

chopping whales bodies and eat it.

At the end died on the bodies

mountain with full of blood.


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Character Design

This is the final version of the maincharacter Whale, there are two different

version, the normal ver. and the Dark ver.

I used a clear outline to recognize the

body structure of whale. Basically I mixed

humpback whale and orca as references

to the body outline design. Also the fin at

the back is really tiny to see. For the black

ver. used the brush to blend out the

colour to let it to look more unrealistic.

This is the first character design of this project, at

the beginning, I was wondering to design the

character to a collage style as the design concept

was the whale in dream, so thats the reason with

used flowers as the body construction. Also, the

reference was blue whale.


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Character Design Research

For the final character design

references, I used Orca and

Humpback whale to be my light.

Both whale body structure are

different, Humpback has a long body

shape with rough skin compare to

Orca, it is round and with wet skin.

When I was doing research, I would

like to find a whale with fast

movement but looks not smart,

therefore I mixed the both

characteristic to be my design

inspiration.


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Motion Research

I used Orca for mymotion research

target. Orca is the

fastest swimmer

within the whale

world. Compare with

Humpback, their body

movement is really

smooth


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Background

The colour of epipelagic

zone

The colour of

bathypelagic zone

Ocean layers

The colour ofmesopelagic zone The colour imagine ofheaven

[2]

3

[4

[1


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Whales bodies at pier. Reference used by

real photo.

Sushi restaurant. Reference used by real

photo.

Sushi restaurant entrance The window in the restarurant


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Final Animation Editing

Software:

Graphic and character design: Photoshop CC

Animatic: Photoshop CC and Flash Professional CC

Video complex: Premiere CC

Sound editing: Audacity and Premiere CC

Time adjustment: Flash Professional CC and Premiere CC

Weakness:

Observation among character movement is insufficiency, especially the tail and fin

movement.

Lack of sound effect in the animation Insufficient in time management of preparation of Animatic

Limitation of colouring style


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Future improvement:

Spend more time in preparation of design and research

Use more various resources for reference

Confident to present the idea to receive the advice from others

Attempt to use different brushes and style on design process

Visit the real place and record the opinion and feeling as referencing


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ReferencesAqua biomes. Sheri Amsel.18May, 2015. Contemporary Biology 2015.http://blogs.mtlakes.org/contemporarybio/files/2015/05/ocean_layers.jpg

Incredible Footage of Killer Whales Playing Underwater.Smithsonian Channel.5June, 2010. (1:50- 1:54).https://www.youtube.com/watch?v=dbbtaJs8AWw

Japanese table manner. root. 26November, 2014. News 6 Paper. http://travel5s.com/wp-content/uploads/2014/11/A-restaurant-with-both-table-and-tatami-seating.jpg

Killer Whale in a jump over water. http://namonitore.ru/uploads/catalog/whales/kasatka_v_prizhke_nad_vodi_1600.jpg

Mass of whale hunting in Faroe Island leave sea blood red. Andrija Ilic. 25November,2011. http://lh3.ggpht.com/-XcdoCLlxLNU/Ts6OZNSMS2I/AAAAAAAASQ4/BzbRNmTniIw/whale-hunting-2%25255B6%25255D.jpg?imgmax=800

Orca Family Playing with Crowd. Tracy Brewer. 31July, 2008. (2:15- 2:21). https://www.youtube.com/watch?v=dvWoC71Uc2o

Orca Family Playing with Crowd.Tracy Brewer. 31July, 2008. (2:08- 2.10).https://www.youtube.com/watch?v=dvWoC71Uc2o

Shamu Killer Whale Image. Tessa. 24May, 2010.https://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiU6J3Cg6zKAhVJRhQKHWDcD2YQjRwIBw&url=http%3A%2F%2Fwww.clker.com%2Fclipart-63468.html&psig=AFQjCNH2d8pNdgRsRN3qRHnWvguNO7SjWQ&ust=1452942899188650

Swimming with Humpback Whales. Aggressor Fleet. 31July, 2008. (4:15).https://www.youtube.com/watch?v=LPaLN_1iOZ8
https://www.youtube.com/channel/UCWqPRUsJlZaDp-PVbqEch9ghttps://www.youtube.com/channel/UCWqPRUsJlZaDp-PVbqEch9ghttps://www.youtube.com/channel/UCWqPRUsJlZaDp-PVbqEch9ghttps://www.youtube.com/channel/UCWqPRUsJlZaDp-PVbqEch9g

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