major league dragon boat sponsorship.pdf · walgreens major league dragon boat sponsorship 06....
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MAJOR LEAGUE DRAGON BOAT
SPONSORSHIP GUIDE 2016/2017
As North America’s premier dragon boat brand, we’re proud to be recognized by the industry as its most experienced event producer.
We work tirelessly to make every event a success. We believe that
everyone taking part in the dragon boat experience should have fun
and be brought closer together from all corners of our community. We
promote teamwork, healthy living, and opportunities for giving back.
This requires a relentless focus on every detail from start to finish. This
extends to our municipal partners, corporate and brand sponsors, charity
groups, and participants. Walgreens MLDB works closely with brand
sponsors to achieve meaningful integration into the fabric of the events
by connecting them with a passionate and engaged demographic.
WHO WE ARE
02WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP
FASTESTGROWING WATERSPORT
50 COUNTRIES
43% / 57%MALE / FEMALE
SPLIT
250,000ACTIVE PADDLERS
100+FESTIVALS IN
NORTH AMERICA
1 MILLIONYEARLY SPECTATORS
$71,000AVERAGE HOUSEHOLD
INCOME
64%COLLEGE OR
UNIVERSITY GRADUATE
THE DATA
AGE DEMOGRAPHICS HOUSEHOLD INCOME
<18
20 - 29
30 - 39
40 - 49
50 - 59
60+
2%
26%
34%
21%
13%
4%
$50,000 7%
$50,000+ 20%
$75,000+ 34%
$100,000+ 24%
$125,000+ 15%
<18
20 - 29
30 - 39
40 - 49
50 - 59
60+
2%
26%
34%
21%
13%
4%
$50,000 7%
$50,000+ 20%
$75,000+ 34%
$100,000+ 24%
$125,000+ 15%
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 03
WHATMATTERS
HEALTH CONCIOUS
CHARITABLE
CULTURE
ACCESSIBLEENVIRONMENTAL
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 04
THESERIES
Event Date Location Participants Spectators__________________________________________________________________________________________________________________________
Walgreens Space Coast Dragon Boat Festival April 8 Cape Canaveral, FL 1,000 1,000Walgreens Greater New Orleans International Dragon Boat Festival May 13 Madisonville, LA 1,500 2,000GWN Sport Regatta July 15 Toronto, ON 2,000 1,500Walgreens Chicago International Dragon Boat Festival July 29 Arlington Heights, IL 1,500 1,500Walgreens Richmond International Dragon Boat Festival Aug 5 Richmond, VA 1,000 2,000Walgreens Colorado Springs International Dragon Boat Festival Aug 26 Colorado Springs, CO 1,000 1,000GWN Dragon Boat Challenge presented by CIBC Sept 9/10 Toronto, ON 5,000 10,000Walgreens Mercer County Dragon Boat Festival Sept 16 Princeton, NJ 2,250 1,750Walgreens Orlando International Dragon Boat Festival Oct 14 Orlando, FL 2,000 6,500
Florida Louisiana Ontario IlliniosIndiana
MinnesotaWisconsin
D.C.Maryland
North CarolinaVirginia
Colorado Ontario New JerseyNew York
Pennsylvania
Florida
Reach
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 05
LOCAL IMPACT
MLDB events have raised millions for charities further demonstrating our dedication to host communities.
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 06
60,000UNIQUE USERS
20,000READERS
2,000FOLLOWERS
10,000LIKES
50,000REACH
40,000ENGAGEMENTS
500,000PAGE VIEWS
ONLINECOMMUNITY
E-NEWSLETTERWEBSITE FACEBOOK TWITTER
MLDB CREATES MEANINGFUL EXPERIENCES
Perfect for brands looking to have meaningful engagement opportunities with young professionals, who are adventurous and socially conscious.
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 07
MEDIAMARKETING
MEDIA
100+COMMERCIAL SPOTS
40,000PRINT IMPRESSIONS
24,000FLYERS/ POSTERS
500+RADIO SPOTS
2,800,000DIGITAL IMPRESSIONS
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 08
BRAND TOUCH POINTS
ON-SITESIGNAGE
EMPLOYEE ENGAGEMENT
UNIQUE ON-WATERSIGNAGE
BRANDED EVENT DESTINATION
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 09
SPONSOR LEVELS
Naming rights to activation area
Naming rights to a race or division
Square feet of activation space
Fully branded boat wrap
Team entries into the event
Floating course signage
Event signage throughout the event
Dedicated social media posts
Full-page program ad
Ad in all event newsletters
Logo id and link on event website
Naming in all marketing channels
TV where applicable
Event Day PA announcements
Category exclusivity
EXPERIENTIALSPONSOR
VENUESPONSOR
OFFICIALSPONSOR
600
2
8
6
400
1
6
3
2
1
200
1
BENEFITS
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP 10
FOR MORE INFO CONTACTJoel RobertsDirector, Business [email protected]
WALGREENS MAJOR LEAGUE DRAGON BOAT SPONSORSHIP