1© Copyright 2011EMC Corporation. All rights reserved.

Where We Stand Today• THE AGE OF….

– PARTICIPATION…No Barriers to Access

– DATA…A Billion Objects Added To FB Daily, You Tube - EXABYTE

– COMPUTE…Why Buy When It’s Free?

– MOBILITY ….Socially Unacceptable Not To be Connected• By 2015 Less Than 20% of Internet Devices Will Be

PCs• Transitioning To Billions Of Concurrent Users

• MULTIPLE WAVES Of TECHNOLOGY MATURING SIMULTANEOUSLY

– CLOUD …Everything as a Service, Ubiquitous Access, Scaleable

– BIG DATA ANALYTICS….FAST DATA…At Every Echelon

– HYPERSCALE…Petascale…The New Normal – THE SOCIAL MOBILE CLOUD

• Social Intelligence, Trending, Virtual Personal Networking

– YOUR DATA IS KEY TERRAIN– Software-Defined Data Centers

• Who Builds The Millions of Cloud-Based Apps Accessed By Billions of Users In This New Age?

In Every Future War we will use ONE TENTH

the Force utilized in the Previous Conflict and ONE HUNDRED

Times the Bandwidth

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The ISR Dilemma

Cloud

Tactical Operations CenterC2 and Analysis

BIG DATASTORAGE

BACK-UP & RECOVERY

NETWORK SECURITY

ANALYTICTOOLS

BIG DATATAGGING

Launch & Recovery

Ground Control Station

Petabytes of Data, Constrained Bandwidth, Cloud Security and Recovery Challenges, Mobility,

Naicent Interactive Predictive Analytic Tools, Big Data Needs New Agile Apps

Intelligence Cloud

BIG DATA

REAL-TIME PREDICTIVEANALYSIS

CONUS

Mobility

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Mainframe, Mini Computer

Terminals

LAN/Internet Client/Server

PC

Mobile Cloud Big Data Social

Mobile Devices

1ST PLATFORM

2ND PLATFORM

3RD PLATFORM

MILLIONS OF USERS

THOUSANDSOF APPS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDSOF APPS

BILLIONSOF USERS

MILLIONS OFOF APPS

Source: IDC, 2012

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Three Ways To The Cloud

Storage PoolCPU Pool Network

Verticalization

Virtual Infrastructure

VirtualizationÜber-Cloud

Applications

Database

Operating System

Middleware

Server

Storage

Applications

Database

Operating System

Middleware

Network

(Hotel California) (Trust Us) (Build What You Want)

Pivotal

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Major Players Are Building Proprietary Technology “Vertical Stacks”

Network

Storage

Server

Virtualization

OS

Database

Middleware

Applications

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PLATFORM FOR CLOUD, BIG/FAST DATA APPS

INFORMATION INFRASTRUCTURE

SOFTWARE-DEFINED DATA CENTER

Has Architected Horizontally

AD

VA

NC

ED

SEC

UR

ITY

Best Of Breed, Open, Flexible, Emphasizing Choice….YOUR CHOICE

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New Apps Must Be Built In New Ways

Social & Primarily AccessedBy Mobile Devices

Public Cloud

Deployed On A Software-Defined Cloud Infrastructure

Developed With ModernProgramming Tools &

Data Fabrics

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Location & Types Of Big Data

Structured Data

UnstructuredData

Enterprise

ForecastData

LocationData

CreditData

ShippingData

Social, Video Data

Partner Public

10101010100101010011001010101110010

1101010100101011111

TelemetryData

New Apps For Big And Fast Data

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Next Generation Cloud & Big / Fast Data Apps

Open Architecture: Your Choice Of Cloud Deployment Options

Building A New Leading Edge Platform

Private Cloud Public CloudVirtual

Private Cloud

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Pivotal: The Platform for Innovation

Cloud Storage

Virtualization

Data & AnalyticsPlatform

CloudApplication

Platform

Data-DrivenApplication

Development

PaaS

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Cloud

Tactical Operations CenterC2 and AnalysisLaunch & Recovery

Ground Control Station

Isilon Storage Scales to Infinity, VMware Virtualizes the Architecture, RSA Secures the Network and Protects Data, Pivotal Builds Agile Big Data Apps, Greenplum Ingests and Analyzes Big Data SIMPLE, SAFE, SECURE…SAVE

Intelligence Cloud

ISR Technology Solutions

Secure the Network

Protect Your Data

EMC VNX Data Storage

Pivotal -Greenplum Analytics

EMC VNX Data Storage

Virtualize the Network

Pivotal-Greenplum Analytics

CONUS

Isilon Scalable

Data Storage

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A Look Ahead

1. Disruption Will Accelerate

2. Your Data Is Key Terrain

3. Mobile Solutions Will Dominate

4. Software-Defined Data Centers

5. Next Killer App: Big Data Analytics

6. No Future Monopoly on Situational Awareness… ISR Will Globalize And Commoditize

7. Data Science Becomes Critical

8. The Inanimate Becomes Sentient

The Toughest Culture to Change

is One that’s been Successful

Efficiency. Control. Choice. Agility.