By FireBat StudioNhựtNM, Game Design Specialist

Maintaining longevity of an SNS game (based on Sky Garden)

• History

• Statistics

• 7 techniques to Maintaining longevity of the Sky Garden game

• Achievements

Main contents

History

• Heading towards farming for its popularity to ZingMeusers.

• Success of many farming games out there.

• Start: 04/2010

• Closed beta: 08/2010

• Open beta: 12/2010

• Incident on 5/2011: server error, data saved >80%.

• 8, 9, 10/2011: Sky Garden greatly affected by the outbreak of new games on Zingme.

• 11/2011: Standing up of Sky Garden up to now.

Statistics

• Total users: 9,479,170

• TOP on ZingMe (27/6/2012)

• 100 updated versions during 20 months running

Revenue chart

Tips and tricks that helpSky Garden “live long”

Build short-term and long-term objectives

• Level up to open new floor; Achieve beautiful plants and pot plants with terrific features.

• Reaching each group of levels unlocks a new exciting feature:

– Golden Chicken laying Golden Eggs at level 45

– The Golden Castle can be built from level 120

– Achievements

– What’s next? The Golden Castle with a brand new gameplay

A lot of features to keep users busy

• Addictive mini games:

– Pika-Mây

– Paper Scissor Hammer

– Zombies Smasher

• Users keep coming back for Loyalty Gifts.

• Rewards for adding a lot of friends.

Community build up

• Prioritizing to build a huge community group from the very beginning.

– Official channel.

– Fan clubs.

• Hosting offline competitions: pot design, idea contribution...

• Sponsoring rewards even for competitions made by fans.

Responsive support

• Slogan “Games by Gamers”, always listen to users and

change to adapt to users’ needs. (Ex: The Magic Bean)

• TOP 100 brings VIP users to hall of fame and special

care.

• Diversified supporting channel.

Create new events and new emotions

• Luck controls every activity

• New and creative events

Change look and feel

• Bring new feelings to users;

• Oriented to more casual and friendly features.

Create value in game

• Super pots, ultra pots, extremely challenging to collect.

• A market place for PvP trading.

• Price fixed by users and agreed by users.

• Users can sell those items they do not need.

Sky Garden overseas

•At the end of 2011, Sky Garden was successfully exported to 3 social networks :QQ Zone and Weibo(China) and Yahoo Mobage(Japan).•Sky Garden won the Sao Khue Award in 2011.

•More than 3million users per month in China.