Fashionable Weapons of Mainstream Disruption

Fashion= Social Ranking

By Aiden Dexter Cole Fisher

Wikipedia

Mainstream is the common current thought of the perceived majority. It includes all popular culture and media culture, typically disseminated by mass media.

Urban Dictionary

Mainstream is what's the new trend. when one "style" gets old, a new one is reborn, a mainstream person is someone who jumps from trend to trend so that they fit in with the rest of the crowd. Mainstream is being what society thinks you should be, and look like.

FASHION ADAPTION

Concept stage

Publishing stage

Brand endorsement, through mass media (High class)

Continued Advertising

Warn by Figure of culture

Reproduced and adapted for a lower price range (Middle class)

Covered in through catalogues, TV ads

Cheap Reproductions, Trend leaves the stream

Discounted reproductions (now reaching Lower income budget)

Innovators take reference and come up with the next big thing

Blanket Categories are a part of the stream.

When the media gets ahold of an unknown category,they tend to shorten the the subgenres of a Singular style/trend. For example: Hipsters can alter their style (Aesthetics and Personalities) to create alternate subgenre that come from the reference word, hipster.

Social rankingsNowadays people genuinely judge others through their appearances, linking it to their job qualifications, religous beleifs,education, personalities and incomes which then define their social class,(High,Mid,Low) and their styles. The average item, now being mass produced, is what you call mainstream. The weapon here is that mainstream makes you the ultimate average. The higher class consumers would break this code easily throught their increased disposable income making them “above the code”

NOW ONTO MY OPINION

(Personalised reflection)

Nerd notes:

● 6-8% of Income is Disposable towards Clothing according to the U.S

● The average income in 2014 (considering bonuses & Overtime) A$78,879 per annum.

Status Battles: Based on youth demographic

VS

The DifferenceCulture Kings Cotton On

Relatables: Relatables:

Comfort, Functionality, Warmth, Use Comfort, Functionality, Warmth, Use

Status: Status:

Medium High class. (Almost like being in a secret club)

Medium Class (You have a basic income to spend, why not make it on something slightly less mainstream?)

Comparison: 1 Item = Medium Income Comparison: 3 Items = Medium Income

ALL BOUT DAT STATUS

Conclude it.

As this is my reflective presentation, note that this is a reflection based on the thoughts of a graphics design student IN, practice. not ON practice which

would happen at the conclusion of this speech.

This quote has been reproduced post modernly by my mother, Dr Deborah L. Fisher (Fashion Lecturer), Now by me, but originated from Donald Schӧn’s book “The Reflective

Practitioner, How Professionals Think in Action.

Thank you for listening

References

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