mainstartsfest pr recap summary

PAVLOVADVERTISING,LLC | 707 W VICKERY BLVD | STE 103 | FORT WORTH | TX | 76104 | + 817.336.6824 | PAVLOVAGENCY.COM

PR RECAP

PAVLOV conducted the following public relations activities on behalf of the 2015 MAIN ST. Fort Worth Arts Festival, resulting in a total of 177 articles / segments, 16,980,143 impressions, and a total media /publicity value of $1,881,835. Specific publicity measures included: Broadcast (TV / Radio) – Total number of minutes x :30 spot cost:

• Number of segments: 45 • Audience Estimate: 2,775,188 • Advertising Value: $71,363 • Calculated Publicity Value: $214,086

Print – Column inches x cost per inch:

• Number of articles: 62 • Impressions: 5,258,187 • Media Value: $1,629,223

Web / Online – Cost per thousand visitors:

• Number of articles: 70 • Impressions: 8,946,768 • Media Value: $38,526

TOTAL:

• Total Articles / Segments: 177 • Total Impressions: 16,980,143 • Total Media / Publicity Value: $1,881,835

To: John C. “Jay” Downie; Executive Producer, Downtown Fort Worth, Inc. From: Claire Bloxom Armstrong; PR Manager, PAVLOV Agency Date: June 5, 2015 Re: Public Relations (PR) Recap: 2015 MAIN ST. Fort Worth Arts Festival

Written Materials PAVLOV researched, drafted and pitched the following press materials for this year’s MAIN ST. Fort Worth Arts Festival: Press Release: “MAIN ST. FORT WORTH ARTS FESTIVAL – “THE ART AND SOUL OF TEXAS FOR 30 YEARS” – RETURNING TO DOWNTOWN FORT WORTH APRIL 9-12, 2015”

• PAVLOV researched and drafted the press release announcing this year’s MAIN ST., which was an overview announcement and included specifics about the juried art fair, the food, entertainment, history, times, date, location, etc. PAVLOV coordinated approvals from DFWI board and distributed to Dallas/Fort Worth-based entertainment, metro, and lifestyle media, as well as calendar/event listings, on February 10.

Press Release: “200+ OF THE NATION’S FINEST ARTISTS SELECTED TO EXHIBIT AT 2015 MAIN ST. FORT WORTH ARTS FESTIVAL”

• PAVLOV researched and drafted the press release announcing the artists’ line-up for this year’s MAIN ST. PAVLOV coordinated approvals from DFWI board and distributed to Dallas/Fort Worth-based entertainment and lifestyle media, as well as national trade publications, on March 11.

Press Release: “GREEN RIVER ORDINANCE, THE GEORGIA SATELLITES, ATLANTA RHYTHM SECTION, ROBBEN FORD, KEIKO MATSUI, AND MORE HEADLINING 30TH MAIN ST. FORT WORTH ARTS FESTIVAL”

• PAVLOV researched and drafted the press release announcing the entertainment line-up for this year’s MAIN ST. PAVLOV coordinated approvals and high-res press photos from DFWI board and distributed to Dallas/Fort Worth-based entertainment and lifestyle media, as well as calendar/event listings, on April 6.

Press Release: “TRANSPORTATION IS EASIER THAN EVER FOR THE 30TH MAIN ST. FORT WORTH ARTS FESTIVAL ON APRIL 9-12, 2015”

• PAVLOV researched and drafted the press release announcing the various transportation options to get to and from this year’s MAIN ST. Fort Worth Arts Festival. PAVLOV coordinated approvals from DFWI board, The T, and Fort Worth Bike Share and distributed to Dallas/Fort Worth-based entertainment and lifestyle media, as well as transportation and transit blogs, on April 9.

Press Release: “BLUE MOON BREWING COMPANY NAMED NEW PRESENTING SPONSOR OF 2015 MAIN ST. FORT WORTH ARTS FESTIVAL”

• PAVLOV drafted the press release and statement announcing the new presenting sponsor, Blue Moon Brewing Co. PAVLOV coordinated approvals and distributed to Dallas/Fort Worth news media on March 9.

Media Contact: Claire Bloxom Armstrong Work: 817-336-6824 Cell: 214-205-8262 [email protected] MAIN ST. FORT WORTH ARTS FESTIVAL – “THE ART AND SOUL OF TEXAS FOR 30 YEARS”

– RETURNING TO DOWNTOWN FORT WORTH APRIL 9-12, 2015 Texas’ largest arts festival returns to Fort Worth for its 30th year, bringing together thousands in

attendance and the finest in art, music, food and culture FORT WORTH, Texas (February 10, 2015) – On April 9-12, 2015, the MAIN ST. Fort Worth Arts Festival (MAIN ST.) will hit the streets of Downtown Fort Worth for its 30th year, bringing tens of thousands of spectators and the finest in art, music, food and culture together in one location. Free and open-to-the-public, Texas’ largest arts festival will span 25 blocks from the Tarrant County Courthouse to the Fort Worth Convention Center, while showcasing 215 juried, hand-selected artists from across the U.S. throughout its four days. MAIN ST. is annually produced by Downtown Fort Worth Initiatives, Inc., and, in 2015, being presented for the first time by Blue Moon Brewing Company®. Known as the crown jewel of Texas’ events, MAIN ST. is the largest arts festival in Texas. It is annually ranked among the nation’s 10 best arts festivals, named as one of the “Top 100 Events in North America” by the American Bus Association (ABA), and is a three-time winner of the prestigious “Grand Pinnacle” Award from the International Festivals and Events Association (IFEA), considered the highest honor an event can receive. In addition, in 2014, Livability.com crowned Downtown Fort Worth as the nation’s #1 downtown, with MAIN ST. being a focal point of how the city “blends urban sophistication with cowboy culture.” “We are thrilled to be celebrating the MAIN ST. Fort Worth Arts Festival for the 30th consecutive year,” said Larry Anfin, chairman of the Festivals and Events Committee for Downtown Fort Worth Initiatives, Inc. “Over the past three decades, MAIN ST. has become one of the most attended and celebrated arts festivals in the country, with tens of thousands coming together to enjoy one of the world’s largest outdoor art galleries and music venues. The original hope that MAIN ST. would someday become a multi-faceted festival that would transform downtown into an outdoor gallery and concert stage has not only come to life, but has exceeded what anyone thought was possible.”

THE ART The heart and soul of MAIN ST. has and will always be the world-class art on display. The Art Fair Sourcebook – one of the most respected reference works on the American art-show circuit – annually ranks MAIN ST. among the top 10 arts festivals in the U.S. In 2015, less than 14% of artists who applied were accepted into MAIN ST., with 1,345 applications received and 215 artists selected to exhibit. More than $4.6 million worth of art is expected to be sold across 15 mediums, including ceramics, jewelry, mixed-media, printmaking, digital, fiber, leather, painting, sculpture, drawing/pastels, glass, metalwork, photography and wood. Details including artist statements, booth numbers, contact information, and more can be found online at MAIN ST.’s “Fine Art Showcase.” THE MUSIC In addition to being the city’s largest arts festival, MAIN ST. is also Fort Worth’s largest music festival, with more than 100 local, regional and national musicians performing on five stages throughout its four days. 2015 headliners include pop/rock alternative band Green River Ordinance, southern rockers Atlanta Rhythm Section, rock & roll legends The Georgia Satellites, contemporary Jazz pianist and composer Keiko Matsui, smooth jazz soprano saxophonist Marian Meadows, Latin jazz artist Tito Puente, Jr., electric guitarist Robben Ford, Latin orchestra Havana NRG, Grammy-nominated jazz vocalist Breggett Rideau, avant-garde new-age multimedia performance troupe Squonk Opera, 2013 Cliburn finalist Steven Lin, the Fort Worth Symphony Orchestra, and more. Details including a comprehensive entertainment schedule, musician biographies, stage sponsors, and performance dates and times can be found online at MAIN ST.’s “Music on MAIN” page. THE FOOD An array of fine culinary fare from near and far will be another draw during this year’s MAIN ST. Foodies can experience a taste of Fort Worth with options including beef ribs and brisket sandwiches from Riscky’s BBQ, chicken fajitas and beef nachos from Bobby’s Fajitas, and red curry and chicken satays from Thai Tina’s. Other options include festival mainstays such as The Original Corn Roast, Fletcher’s Corny Dogs, Lone Star Cinnamon Roasted Nuts and Schmidt’s of German Village. Coupons are required to buy food and beverages, and can be purchased in-person at the MAIN ST. ticket booths or in advance online at MAIN ST.’s “Festival Store” page. THE FUN Presented by Wells Fargo, “MAIN ST. Creates!” is back for 2015 and will anchor the north end of the festival. The family-favorite, hands-on, arts-and-crafts outdoor art studio allows kids of all ages to grow creatively and artistically. Activity stations open at 10 a.m. and include balloon designing, fish printing, face painting, caricatures, ceramic tile painting, mural walls, rock climbing, jewelry designing, sand art, and much more. Located on the east side of the “MAIN ST. Creates!” area is the “Young People’s Art Fair,” presented by Tarrant County College. This section will feature more than 200 aspiring young

artists from 1st through 12th grades from the Fort Worth ISD who will be showcasing and selling their own works of art. Details including a full list of activities, operating hours, and more can be found online at MAIN ST.’s “MAIN ST. Creates!” page. THE NEW North Texas is one of the fastest-growing craft-beer regions in the U.S., and MAIN ST. will be offering 12 of the best local and national craft brews in draught-form at its new Craft Brew Garden, located under the trees next to UT Arlington Stage and General Worth Square. Wine enthusiasts will also have the opportunity to visit Times Ten Cellars' "Wine Experience,” located at 7th and Main streets, where sommeliers will conduct tasting events and festival revelers can purchase bottles of wine or enjoy wines by the glass. Also taking place for the first time in MAIN ST.’s 30-year history are two new entertainment venues, including the Frost ‘Local-Only’ Stage and the Fort Worth Songwriters’ Association Stage:

• The Frost ‘Locals-Only’ Stage will be located on 7th Street between Main and Commerce Streets, and will feature performances from Texas artists such as country crooner Waylon Pierce, folk singer/songwriters The Wicks, “The Voice” contestant Reagan James, and Southern soul singer Chris Watson.

• The Fort Worth Songwriters’ Association will showcase their talent inside the Times Ten Cellars’ “Wine Experience” pavilion, located at 7th and Main Streets, on Saturday and Sunday, (April 11 and 12) 1 - 4 p.m. Performances will include an eclectic range of music such as ’70s acoustic style, Texas country, Americana, blues and folk, rock ‘n’ roll, indie, original songs and more from artists such as Michael Mayes, Alan Beauvais, Gary Devlin and Summer Richman.

THE INVOLVEMENT

• Volunteer – MAIN ST. Volunteers are the “wonder team” behind the success of the nationally ranked MAIN ST. Fort Worth Arts Festival. The event simply could not take place without the hard work and dedication of more than 1,200 volunteers who handle merchandise sales, hospitality services and more. Perks for MAIN ST. volunteers include complimentary commemorative MAIN ST. t-shirts, beverages, discounts on official MAIN ST. merchandise, and eligibility for prize giveaways.

• Join The Collector’s Club – The Collector’s Club is an exclusive group of members that enjoy art seminars, social events, complimentary valet parking, dinners, VIP Skybox access, and Art Purchase Gift Certificates, valid towards artwork purchases at MAIN ST. Interested members can join at either the Premier Collector ($325 for singles / $550 for couples) or Young Collector ($225 for singles / $350 for couples) levels.

• Become a “Friend of the Festival” – Friends of the Festival provide recognition and

networking opportunities for businesses large and small, with added perks including company logo placements on MAIN ST. press materials and programs, complimentary dinners and beverages, Skybox access, valet parking, commemorative MAIN ST. fleece

jackets, and signature entertainment, all alongside Fort Worth’s movers and shakers. Interested businesses can join at either the Gold ($2,500), Silver ($1,500), or Bronze ($750) levels.

THE HISTORY MAIN ST. traces its beginnings to the early 1980s when the City of Fort Worth set in motion a campaign of urban revitalization in the Central Business District. As momentum began to build, businessman Robert Bass spearheaded the initial effort in 1986 to create an event showcasing the attractions of the city's reawakening downtown core. Bass and other prominent civic leaders envisioned a multi-faceted festival that would transform downtown into an outdoor gallery and concert stage on an early spring weekend. The inaugural MAIN ST. Fort Worth Arts Festival was a three-day event involving 140 artists, 60 performance groups and 600 volunteers. Attendance was approximately 80,000. Three decades later, Downtown Fort Worth has become a thriving, 24-hour live-work-play environment. The MAIN ST. Fort Worth Arts Festival, meanwhile, has followed a parallel trajectory, evolving into the largest event of its kind in the State of Texas. THE BASICS MAIN ST. is annually produced by Downtown Fort Worth Initiatives, Inc., and is free to the public. The official hashtag for 2015 is #MainSt2015. Festival hours for 2015 are:

• Thursday, April 9, 2015: 10 a.m. – 10 p.m. • Friday, April 10, 2015: 10 a.m. – 11 p.m. • Saturday, April 11, 2015: 10 a.m. – 11 p.m. • Sunday, April 12, 2015: 10 a.m. – 8 p.m.

For additional event information, visit MAIN ST. Fort Worth Arts Festival online at:

• www.MainStreetArtsFest.org • www.Facebook.com/MainStreetArtsFest • www.Twitter.com/MainStreetArts • www.Instagram.com/MainStreetArtsFest • www.YouTube.com/MainStreetFortWorth

ABOUT MAIN ST. FORT WORTH ARTS FESTIVAL The MAIN ST. Fort Worth Arts Festival celebrates its 30th year in 2015 and is presented by Blue Moon Brewing Company®, which is distributed throughout the DFW Metroplex by Andrews Distributing Company. Official sponsors for 2015 are the Tarrant Regional Water District, Sundance Square, The University of Texas at Arlington, Tarrant County College and Wells Fargo. Media sponsors are the Fort Worth Star-Telegram, the Fort Worth Transportation Authority (The T), and the Trinity Railway Express (TRE). Radio sponsors are 92.1 HANK FM (KTFW-FM) and 95.9 The Ranch (KFWR-FM). Supporting sponsors are the Fort Worth Convention & Visitors Bureau, XTO Energy, Frost Bank, and the Music Performance Trust Fund. Hotel sponsors are Omni Fort Worth Hotel, Park Central Hotel, The Ashton Hotel, the Worthington Renaissance Fort Worth

Hotel, Courtyard Fort Worth Downtown / Blackstone, and the Hilton Fort Worth. For more information, visit www.MainStreetArtsFest.org. ABOUT DOWNTOWN FORT WORTH INITIATIVES, INC. Downtown Fort Worth Initiatives, Inc. is a 501(c)3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management. Downtown Fort Worth Initiatives, Inc. produces the annual MAIN ST. Fort Worth Arts Festival and the annual XTO Energy Parade of Lights. These events have an economic impact of more than $27 million annually and attract thousands of visitors to Downtown Fort Worth each year. For more information, visit www.DFWI.org.

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Media Contact: Claire Bloxom Armstrong 817-336-6824 [email protected] 200+ OF THE NATION’S FINEST ARTISTS SELECTED TO EXHIBIT AT 2015 MAIN ST. FORT

WORTH ARTS FESTIVAL The largest arts festival in Texas has become one of the most selective festivals in the country

attracting more than 1,345 applicants this year FORT WORTH, Texas (March 11, 2015) – More than 200 of the nation’s finest artists are set to showcase their work at the 2015 MAIN ST. Fort Worth Arts Festival (MAIN ST.), taking place April 9-12. Located in the heart of Downtown Fort Worth, more than $4.6 million worth of art is expected to be sold during the four-day festival, which will celebrate its 30th year in 2015. MAIN ST.’s extensive jury selection process requires artists to submit an application and their bodies of work to an esteemed blind, seven-person jury panel. In 2015, less than 14 percent of artists who applied were accepted into MAIN ST., with 1,345 applications received and 215 artists selected to exhibit. Each year, nearly $11,000 is granted to the artist award winners, including one “Best of Show” winner, one “Best Emerging Artist” winner, seven “Merit Award” winners, and 14 “Juror Award” winners for each category. Art medium categories include ceramics, jewelry, mixed-media, printmaking, digital, fiber, leather, painting, sculpture, drawing/pastels, glass, metalwork, photography and wood. All artist award winners are automatically invited back to the next year’s MAIN ST. Award-winning artists from the 2014 festival that were selected to return for the 2015 MAIN ST. include:

• Jeffrey Cannon (Austin, Texas) – Best of Show Award 2014/Drawing & Pastels – Booth 315: Using only his hands and very large palettes of soft pastels, Jeffrey Cannon creates original landscapes that explore how nature continues to enchant, excite and inspire his audience.

• Pamela Summers (Fort Worth, Texas) – Merit Award 2014/Ceramics – Booth 303: Inspired by tribes in Africa, Pamela Summers creates wheel-thrown, handmade vessels and tiles that are painted and fired three times using a palette of up to 12 glazes.

• Marvin Blackmore (Durango, Colorado) – Merit Award 2014/Ceramics – Booth 821: Known for creating intricate, hand-etched pottery, Marvin Blackmore uses a two-tone, black-on-black technique that adds a layer of colored clay slips.

• Sally Linville (Lyons, Kansas) – Merit Award 2014/Sculpture – Booth 512: Inspired by her pet chickens, Sally Linville has created chicken ottomans through a thorough art process that includes hand-felting feathers and bronze-casting feet and beaks.

• Richard Hall (Mesa, Arizona) – Merit Award 2014/Painting – Booth 519: Characterized by a lack of visible brush strokes, whimsical compositions and realistic textures, Richard Hall strives to tell stories with his paintings, often adding an unexpected object to create interest and give his art a sense of humor.

• Amy Flynn (Raleigh, North Carolina) – Merit Award 2014/Sculpture – Booth 610: Amy Flynn constructs one-of-a-kind “fobots” by using junk material and found objects. Each creation has its own personality and is typically made using vintage items that someone else once treasured.

• Michael Schwegmann (Champaign, Illinois) – Juror Award 2014/Ceramics – Booth 329: Michael Schwegmann creates ceramic representations of common objects through attentive details and surfaces. He prefers to create sculptures that resemble memories of an object and alters them to engage intellect and emotion in a surprising way.

• Beau Tudzarov (Ft. Lauderdale, Florida) – Juror Award 2014/Digital – Booth 720: Striving to constantly find something new and compelling, Beau Tudzarov creates complex, detailed and captivating digital work using a five-step process focusing on transparency and reflection.

• R. Michael Wommack (Langhorne, Pennsylvania) – Juror Award 2014/Drawing & Pastels – Booth 603: R. Michael Wommack creates a series of pastel drawings based on dreams and memories of growing up in the suburbs.

• Cary Henrie (Bountiful, Utah) – Juror Award 2014/Sculpture – Booth 422: Cary Henrie utilizes a new type of sculpture – Life Vessels – that has third world sustainability including harvested butterflies, plants, and other “live” materials.

• Scott Amrhein (Sherwood, Wisconsin) – Juror Award 2014/Glass – Booth 528: Inspired by the peace and serenity of the natural environment, Scott Amrhein finds tranquility in crafting glass lumen bowls that combine natural and man-made materials.

• Seung Lee (Cathedral City, California) – Juror Award 2014/Printmaking – Booth 308: Influenced by the two poles of the yin and the yang, Seung Lee is a Korean-American contemporary artist whose subjects and materials are discovered on the street such as wood scraps, dishes, tree roots, broken TVs, VCRs, and other found materials.

• Megan Clark (Raleigh, North Carolina) – Juror Award 2014/Jewelry – Booth 328: Megan Clark’s hand-fabricated jewelry brings together natural patterns with architectural forms and structures, creating a balance between the organic and geometric worlds of design.

• Carol Hearty (Beacon, New York) – Juror Award 2014/Leather – Booth 304: An award-winning handbag designer, Carol Hearty’s leather bags are simple, intuitively mathematical, two-dimensional constructs that zip into inspiringly unlikely bags.

• Jeffrey Zachmann (Fergus Falls, Minnesota) – Juror Award 2014/Metalwork – Booth 501: Jeffrey Zachmann explores movement by manipulating stainless steel to form with various materials, and creating kinetic sculptures that include rolling balls, gravity powered devices and motorized lifts.

• Thomas Diel (Fort Worth, Texas) – Juror Award 2014/Mixed Media – Booth 428: With a background in industrial design and an eye for craft and detail, Thomas Diel uses architectural structure to design his “industrial-chic” furniture and small furnishings.

• Andrew Sovjani (Conway, Massachusetts) – Juror Award 2014/Photography – Booth 620: As a visual artist recognized for blurring the boundaries between photography, painting and printmaking, Andrew Sovjani uses black and white negatives to create photographs that are chemically altered in the darkroom.

• Susan Clayton (Tallapoosa, Georgia) – Juror Award 2014/Sculpture – Booth 313: Susan Clayton creates one-of-a-kind, hand-built ceramic sculptures that capture the feeling of comfort and peace.

• Paul Lambrecht (Lanesboro, Minnesota) – Juror Award 2014/Wood – Booth 604: For the past 32 years, Paul Lambrecht has been making sculptures using everyday objects and mixing them with items that wouldn’t normally coexist. Typically, he starts by finding pieces of wood and adding unique elements of paint or carvings to create depth.

MAIN ST. is annually produced by Downtown Fort Worth Initiatives, Inc., and is free to the public. The official hashtag for 2015 is #MainSt2015. Festival hours for 2015 are:




ABOUT MAIN ST. FORT WORTH ARTS FESTIVAL The MAIN ST. Fort Worth Arts Festival celebrates its 30th year in 2015 and is presented by Blue Moon Brewing Company®, which is distributed throughout the DFW Metroplex by Andrews Distributing Company. Official sponsors for 2015 are the Tarrant Regional Water District, Sundance Square, The University of Texas at Arlington, Tarrant County College and Wells Fargo. Media sponsors are the Fort Worth Star-Telegram, the Fort Worth Transportation Authority (The T), and the Trinity Railway Express (TRE). Radio sponsors are 92.1 HANK FM (KTFW-FM) and 95.9 The Ranch (KFWR-FM). Supporting sponsors are the Fort Worth Convention & Visitors Bureau, XTO Energy, Frost Bank, and the Music Performance Trust Fund. Hotel sponsors are Omni Fort Worth Hotel, Park Central Hotel, The Ashton Hotel, the Worthington Renaissance Fort Worth Hotel, Courtyard Fort Worth Downtown / Blackstone, and the Hilton Fort Worth. For more information, visit www.MainStreetArtsFest.org. ABOUT DOWNTOWN FORT WORTH INITIATIVES, INC. Downtown Fort Worth Initiatives, Inc. is a 501(c)3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals,

residential development and park management. Downtown Fort Worth Initiatives, Inc. produces the annual MAIN ST. Fort Worth Arts Festival and the annual XTO Energy Parade of Lights. These events have an economic impact of more than $27 million annually and attract thousands of visitors to Downtown Fort Worth each year. For more information, visit www.DFWI.org.

# # #

Media Contact: Claire Bloxom Armstrong Work: 817-336-6824 Cell: 214-205-8262 [email protected]

GREEN RIVER ORDINANCE, THE GEORGIA SATELLITES, ATLANTA RHYTHM SECTION, ROBBEN FORD, KEIKO MATSUI, AND MORE HEADLINING 30TH MAIN ST. FORT WORTH

ARTS FESTIVAL Hundreds of entertainers will perform free concerts on five stages in Downtown Fort Worth at the

city’s largest arts and music festival on April 9-12, 2015 FORT WORTH, Texas (April 6, 2015) – Hundreds of critically acclaimed entertainers, including headliners Green River Ordinance, The Georgia Satellites, Atlanta Rhythm Section, Robben Ford, Keiko Matsui, Marion Meadows, and Tito Puente, Jr., are set to perform at the 2015 MAIN ST. Fort Worth Arts Festival (MAIN ST.), celebrating its 30th year on April 9-12. Throughout the four-day festival, music lovers will witness free live shows from locally, nationally and internationally recognized entertainers covering a wide variety of music, including blues, jazz, country, Latin, rock, funk, classical and more, on five different stages. The University of Texas at Arlington (UT Arlington) MAIN Stage, located at 9th and Main Streets in front of the Convention Center, will host entertainers such as legendary guitarist and five-time Grammy Award nominee Robben Ford, southern rock legends Atlanta Rhythm Section and The Georgia Satellites, and Fort Worth-based alternative roots-rockers Green River Ordinance. The Sundance Square Stage, located on the west side of Sundance Square Plaza at 4th and Main Streets, will host entertainers such as contemporary jazz keyboardist and composer Keiko Matsui, 2013 Cliburn finalist Steven Lin, jazz saxophonist Marion Meadows, and critically acclaimed Latin jazz artist Tito Puente, Jr. On the Star-Telegram Performing Arts Stage, located at 5th and Main Streets, performers include avant-garde, new-age multimedia performance troupe Squonk Opera, country / rock / jazz hybrid The Gypsy Playboys, comedy-juggling superhero The Checkerboard Guy, and comedy juggler Wacky Chad. Two new stages have been implemented for the 2015 MAIN ST., including the Frost ‘Local-Only’ Stage and the Fort Worth Songwriters’ Association Stage.

The Frost ‘Locals-Only’ Stage will be located on 7th Street between Main and Commerce Streets, and will feature performances from Texas artists such as country crooner Waylon Pierce, folk singer-songwriters The Wicks, “The Voice” contestant Reagan James, and Southern soul singer Chris Watson. The Fort Worth Songwriters’ Association Stage will be located next to the Times Ten Cellars’ “Wine Experience” pavilion at 7th and Main Streets, and will feature performances from Fort Worth-based singer/songwriters, including Michael Mayes, Alan Beauvais, Gary Devlin and Summer Richman, on Saturday and Sunday (April 11 and 12) from 1 – 4 p.m. Details including a comprehensive entertainment schedule, musician biographies, stage sponsors, and performance dates and times can be found online at MAIN ST.’s “Music on MAIN” page. The 2015 MAIN ST. headliners include:

• Thursday, April 9, 2015 o Noon, 6:30 p.m. and 9 p.m. – Squonk Opera (Star-Telegram Performing Arts Stage) o 6:30 p.m. – Beyond the Pale (Sundance Square Stage) o 6:30 p.m. – Mase & The Sidemen (UT Arlington MAIN Stage) o 8:30 p.m. – Robert Ealey / Bluebird Tribute (Sundance Square Stage) o 8:30 p.m. – Green River Ordinance (UT Arlington MAIN Stage)

• Friday, April 10, 2015 o 1:30 p.m., 5 p.m. and 9:30 p.m. – Squonk Opera (Star-Telegram Performing Arts

Stage) o 7 p.m. – Steven Lin (Sundance Square Stage) o 7 p.m. – Brave Combo (UT Arlington MAIN Stage) o 7:30 p.m. – The Wicks (Frost ‘All Locals’ Stage) o 9 p.m. – Tito Puente, Jr. (Sundance Square Stage) o 9 p.m. – Robben Ford (UT Arlington MAIN Stage) o 9 p.m. – Waylon Pierce (Frost ‘All Locals’ Stage)

• Saturday, April 11, 2015 o Noon, 4:30 p.m. and 9:30 p.m. – Squonk Opera (Star-Telegram Performing Arts

Stage) o 2 p.m. – Fort Worth Symphony Orchestra (Bass Hall) o 7 p.m. – Penny and Sparrow (Sundance Square Stage) o 7 p.m. – Atlanta Rhythm Section (UT Arlington MAIN Stage) o 7 p.m. – Grady Spencer & The Work (Frost ‘All Locals’ Stage) o 7:30 p.m. – The Gypsy Playboys (Star-Telegram Performing Arts Stage) o 9 p.m. – Keiko Matsui (Sundance Square Stage) o 9 p.m. – The Georgia Satellites (UT Arlington MAIN Stage) o 9 p.m. – Reagan James (Frost ‘All Locals’ Stage)

• Sunday, April 12, 2015 o Noon, 3:30 p.m. and 5:30 p.m. – Squonk Opera (Star-Telegram Performing Arts

Stage) o 3:30 p.m. – Breggett Rideau (Sundance Square Stage) o 3:30 p.m. – Chris Watson (Frost ‘All Locals’ Stage)

o 4:30 p.m. – Latin Express (UT Arlington MAIN Stage) o 5:30 p.m. – Marion Meadows (Sundance Square Stage) o 6:30 p.m. – Havana NRG (UT Arlington MAIN Stage)

GENERAL INFORMATION MAIN ST. is annually produced by Downtown Fort Worth Initiatives, Inc., and is free to the public. The official hashtag for 2015 is #MainSt2015. Festival hours for 2015 are:




ABOUT MAIN ST. FORT WORTH ARTS FESTIVAL The MAIN ST. Fort Worth Arts Festival celebrates its 30th year in 2015 and is presented by Blue Moon Brewing Company®, which is distributed throughout the DFW Metroplex by Andrews Distributing Company. Official sponsors for 2015 are the Tarrant Regional Water District, Sundance Square, The University of Texas at Arlington, Tarrant County College and Wells Fargo. Media sponsors are the Fort Worth Star-Telegram, the Fort Worth Transportation Authority (The T), and the Trinity Railway Express (TRE). Radio sponsors are 92.1 HANK FM (KTFW-FM) and 95.9 The Ranch (KFWR-FM). Supporting sponsors are the Fort Worth Convention & Visitors Bureau, XTO Energy, Frost, and the Music Performance Trust Fund. Hotel sponsors are Omni Fort Worth Hotel, Park Central Hotel, The Ashton Hotel, the Worthington Renaissance Fort Worth Hotel, Courtyard Fort Worth Downtown / Blackstone, and the Hilton Fort Worth. For more information, visit www.MainStreetArtsFest.org. ABOUT DOWNTOWN FORT WORTH INITIATIVES, INC. Downtown Fort Worth Initiatives, Inc. is a 501(c)3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management. Downtown Fort Worth Initiatives, Inc. produces the annual MAIN ST. Fort Worth Arts Festival and the annual XTO Energy Parade of Lights. These events have an economic impact of more than $27 million annually and attract thousands of visitors to Downtown Fort Worth each year. For more information, visit www.DFWI.org.

# # #

Media Contact: Claire Bloxom Armstrong 817-336-6824 [email protected]

TRANSPORTATION IS EASIER THAN EVER FOR THE 30TH MAIN ST. FORT WORTH ARTS FESTIVAL ON APRIL 9-12, 2015

FORT WORTH, Texas (April 9, 2015) – Transportation to the 30th MAIN ST. Fort Worth Arts Festival (MAIN ST.) is easier than ever with a variety of options made available to the public. During the four-day festival, held April 9-12, 2015, attendees from across the Metroplex can travel to Downtown Fort Worth by shuttle, bike, car, bus or train. Known as the crown jewel of Texas’ events, MAIN ST. is the largest arts festival in the state. This year, 215 juried, hand-selected artists will showcase their work along with more than 100 live performances taking place throughout the weekend. PUBLIC TRANSPORTATION OPTIONS Local public transportation authorities have created multiple opportunities for simplified travel to this year’s MAIN ST. Attendees are encouraged to utilize special offers from the Fort Worth Transportation Authority (The T), the Trinity Railway Express (TRE), Fort Worth Bike Sharing (B-cycle) and MAIN ST.’s free Bike Corral, which is made possible by the Fort Worth Bicycle Association and Bicycle’s, Inc. Fort Worth Transportation Authority (The T) In addition to its regular bus routes, The T is offering expanded park-and-ride shuttle service available from two locations (Billy Bob’s Texas and Farrington Field) on Saturday, April 11. Shuttles will run every 20 minutes between 9 a.m. – 11 p.m., and the cost for a round-trip is $3.50 for adults and $1.75 for children, students, seniors or disabled. Children under age five (5) can ride free with parent or guardian (limit two (2) children per adult). Tickets can be purchased in cash or by downloading The T’s GoPass mobile application – www.GoPass.biz. For more information, visit www.The-T.com. Trinity Railway Express (TRE) To better accommodate out-of-town travelers coming from the east, the TRE will run all four days of the festival, including a special Sunday service. Train passengers can be dropped off at the Intermodal Transportation Center (ITC) located two blocks from the festival at Jones and 9th Streets.

Specifics include: • Thursday, April 9: The final eastbound train departs from the ITC station at 9:46 p.m. • Friday and Saturday, April 10 and 11: The final eastbound train departs from the ITC station at

11:35 p.m. and will travel to Union Station in downtown Dallas. Note: DART Rail System will not be in operation.

• Sunday, April 12: The final eastbound train departs from the ITC station at 8:35 p.m. For more information on TRE fares and schedules, visit www.TrinityRailwayExpress.org. Fort Worth Bike Sharing (B-cycle) Fort Worth Bike Sharing (B-cycle) is another great way to experience MAIN ST. There are 14 bike-sharing stations located within walking distance of the festival. All MAIN ST. attendees who use B-cycle can take advantage of a $4, 24-hour membership, simply by using the promo code “76102” at all station kiosks. For more information, visit www.FortWorthBikeSharing.org. Bike Corral Attendees who plan to ride their own bicycle to MAIN ST. will have access to the free Bike Corral, located at 7th and Houston Streets. Hours of operation are as follows: • Thursday, April 9: 3 – 8 p.m. • Friday, April 10: 1 – 8 p.m. • Saturday, April 11: 10 a.m. – 8 p.m. • Sunday, April 12: 10 a.m. – 7 p.m. PARKING AND STREET CLOSURES Parking will be available throughout Downtown for those who choose to drive. Visit www.FortWorthParking.com to view all available parking prior to arriving at MAIN ST. In addition, many streets will be closed beginning Monday, April 6, from 12:01 a.m. through Monday, April 13, at 6 a.m. The closures in effect include: • Main Street from 2nd Street to 3rd Street • Main Street from 5th Street to 9th Street • 9th Street from Houston Street to Commerce Street • 8th Street’s southbound lane and parking curb from Houston Street to Main Street • Houston Street’s northbound lane from 11th Street to 9th Street For more information on parking and street closures, visit www.MainStreetArtsFest.org/festival-guide/street-closures/. GENERAL INFORMATION MAIN ST. is annually produced by Downtown Fort Worth Initiatives, Inc., and is free to the public. The official hashtag for 2015 is #MainSt2015. Festival hours for 2015 are: • Thursday, April 9: 10 a.m. – 10 p.m. • Friday, April 10: 10 a.m. – 11 p.m. • Saturday, April 11: 10 a.m. – 11 p.m. • Sunday, April 12: 10 a.m. – 8 p.m.

For additional event information, visit MAIN ST. Fort Worth Arts Festival online at: • www.MainStreetArtsFest.org • www.Facebook.com/MainStreetArtsFest • www.Twitter.com/MainStreetArts • www.Instagram.com/MainStreetArtsFest • www.YouTube.com/MainStreetFortWorth ABOUT MAIN ST. FORT WORTH ARTS FESTIVAL The MAIN ST. Fort Worth Arts Festival celebrates its 30th year in 2015 and is presented by Blue Moon Brewing Company®, which is distributed throughout the DFW Metroplex by Andrews Distributing Company. Official sponsors for 2015 are the Tarrant Regional Water District, Sundance Square, The University of Texas at Arlington, Tarrant County College and Wells Fargo. Media sponsors are the Fort Worth Star-Telegram, the Fort Worth Transportation Authority (The T), and the Trinity Railway Express (TRE). Radio sponsors are 92.1 HANK FM (KTFW-FM) and 95.9 The Ranch (KFWR-FM). Supporting sponsors are the Fort Worth Convention & Visitors Bureau, XTO Energy, Frost, and the Music Performance Trust Fund. Hotel sponsors are Omni Fort Worth Hotel, Park Central Hotel, The Ashton Hotel, the Worthington Renaissance Fort Worth Hotel, Courtyard Fort Worth Downtown / Blackstone, and the Hilton Fort Worth. For more information, visit www.MainStreetArtsFest.org. ABOUT DOWNTOWN FORT WORTH INITIATIVES, INC. Downtown Fort Worth Initiatives, Inc. is a 501(c)3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management. Downtown Fort Worth Initiatives, Inc. produces the annual MAIN ST. Fort Worth Arts Festival and the annual XTO Energy Parade of Lights. These events have an economic impact of more than $27 million annually and attract thousands of visitors to Downtown Fort Worth each year. For more information, visit www.DFWI.org.

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Media Contact: Claire Bloxom Armstrong 817-336-6824 [email protected]

BLUE MOON BREWING COMPANY NAMED NEW PRESENTING SPONSOR OF 2015 MAIN ST. FORT WORTH ARTS FESTIVAL

The former Coors Distributing Company of Fort Worth – acquired by Andrews Distributing Company in 2014 – served as MAIN ST.’s presenting sponsor for over 10 years

FORT WORTH, Texas (March 9, 2015) – Blue Moon Brewing Company® (Blue Moon) has been named the new presenting sponsor of the MAIN ST. Fort Worth Arts Festival (MAIN ST.), celebrating its 30th year on April 9-12, 2015. Blue Moon is distributed throughout North Texas by Dallas-based Andrews Distributing Company, which acquired Coors Distributing Company of Fort Worth in March 2014. The former Coors Distributing Company of Fort Worth had been the presenting sponsor of MAIN ST. since 2004. “Andrews Distributing Company is well-aware that the MAIN ST. Fort Worth Arts Festival is one of the City of Fort Worth’s most beloved annual events, not to mention the significant economic impact it brings to Downtown Fort Worth every year,” said Barry Andrews, chief executive officer of Andrews Distributing Company. “When we acquired Coors Distributing Company last year, there was no question about continuing our sponsorship of MAIN ST. for years to come. As a company, we believe that giving back to our community is a great way to say thank you, and believe that these activities are an investment in our employees, our community, and our future.” “We are extremely honored that such a well-known, well-respected business like Andrews Distributing Company, along with Blue Moon, is committed to supporting the City of Fort Worth,” said Larry Anfin, chairman of Downtown Fort Worth Initiatives, Inc.’s Festivals and Events Committee. “This partnership allows MAIN ST. to continue its reputation of bringing the finest art, music, food and culture the country has to offer to our Fort Worth community” MAIN ST. will hit the streets of Downtown Fort Worth for its 30th year in 2015, bringing tens of thousands of spectators and the finest in art, music, food and culture together in one location. Free and open-to-the-public, Texas’ largest arts festival will span 25 blocks from the Tarrant County Courthouse to the Fort Worth Convention Center, while showcasing 200+ juried, hand-selected artists from across the U.S. throughout its four days.

In addition to presenting sponsor Blue Moon Brewing Company, The MAIN ST. Fort Worth Arts Festival celebrates its 30th year in 2015 and is presented by Blue Moon Brewing Company®, which is distributed throughout the DFW Metroplex by Andrews Distributing Company. Official sponsors for 2015 are the Tarrant Regional Water District, Sundance Square, The University of Texas at Arlington, Tarrant County College and Wells Fargo. Media sponsors are the Fort Worth Star-Telegram, the Fort Worth Transportation Authority (The T), and the Trinity Railway Express (TRE). Radio sponsors are 92.1 HANK FM (KTFW-FM) and 95.9 The Ranch (KFWR-FM). Supporting sponsors are the Fort Worth Convention & Visitors Bureau, XTO Energy, Frost Bank, and the Music Performance Trust Fund. Hotel sponsors are Omni Fort Worth Hotel, Park Central Hotel, The Ashton Hotel, the Worthington Renaissance Fort Worth Hotel, Courtyard Fort Worth Downtown / Blackstone, and the Hilton Fort Worth. For more information, visit www.MainStreetArtsFest.org. ABOUT BLUE MOON BREWING COMPANY Blue Moon Brewing Company® was founded in Denver in 1995 by head brewmaster and founder, Keith Villa, who created the company’s first signature craft beer -- Blue Moon® Belgian White Belgian-Style Wheat Ale. Blue Moon has since grown to offer a wide array of craft beers, including two permanent, year-round collections, four seasonal collections, two expressionist collections, six specialty releases, four Brewmaster’s Sampler Packs, and 12 retired ales. For more information, visit www.BlueMoonBrewingCompany.com. ABOUT ANDREWS DISTRIBUTING COMPANY Andrews Distributing Company was founded in 1976 with seven employees and a 12,000-square-foot warehouse in Corpus Christi, Texas. It sold 276,000 cases of beer that first year with Miller Brewing as the only supplier and just two beer brands in the portfolio. Nearly 40 years later, Dallas-based Andrews Distributing Company employs more than 1,400 team members, manages four warehouses totaling more than 680,000 square feet, and maintains a fleet of over 500 vehicles. Its current portfolio consists of more than 300 brands from 33 supplier partners, with case sales in excess of 27.7 million. For more information, visit www.AndrewsDistributing.com. ABOUT DOWNTOWN FORT WORTH INITIATIVES, INC. Downtown Fort Worth Initiatives, Inc. is a 501(c)3 organization formed in 1988 to complement the work of Downtown Fort Worth, Inc. and the Public Improvement District by providing a funding pathway for charitable, educational and public-purpose activities, such as community festivals, residential development and park management. Downtown Fort Worth Initiatives, Inc. produces the annual MAIN ST. Fort Worth Arts Festival and the annual XTO Energy Parade of Lights. These events have an economic impact of more than $27 million annually and attract thousands of visitors to Downtown Fort Worth each year. For more information, visit www.DFWI.org.

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Run$me: 0:54 Nielsen Audience: 50,424 Ad Value: $450Calc Ad Value: $810 Calc Publicity Value: $2,430 Placement: Middle

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Run$me: 0:17 Nielsen Audience: 50,424 Ad Value: $450Calc Ad Value: $255 Calc Publicity Value: $765 Placement: Middle

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Run$me: 0:48 Nielsen Audience: 50,424 Ad Value: $450Calc Ad Value: $720 Calc Publicity Value: $2,160 Placement: Beginning

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Run$me: 0:22 Nielsen Audience: 12,018 Ad Value: $200Calc Ad Value: $147 Calc Publicity Value: $440 Placement: Beginning

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Run$me: 0:28 Nielsen Audience: 12,018 Ad Value: $200Calc Ad Value: $187 Calc Publicity Value: $560 Placement: Middle

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Run$me: 0:48 Nielsen Audience: 129,556 Ad Value: $2,800Calc Ad Value: $4,480 Calc Publicity Value: $13,440 Placement: Middle

To order permanent TV or radio clips call 800-‐861-‐5255TV, radio, online and social media monitoring services.Visit www.metromonitor.com

Broadcast Coverage Lis7ng Report

08:00AM CTApr 11 2015WFAA-‐ABC Television Market: Dallas-‐Ft. Worth, TX (5)NEWS 8 SATURDAY Hr2

[8:40:05 AM] [0:54] Up next on news eight daybreak, we'll show you how Stacey cooks up the daybreak grilled cheese sandwich. And if you're headed tonorth are for the main street ARTS FESTIVAL, police a plan in place to keep you protecteded if it start to the storm. S. Welcome back. Lease a live look atFORT WORTH at 8:42.54 degrees this morning. Thousands of people will be visi$ng downtown FORT WORTH for the main street arts fest, but there is aplan in place if it rains or if we get any severe weather. This event draws dozens of ar$sts showcasing their crabs all of them under tents, which can besnow match for storms is that include hail, but despite years of iffy weather, they keep north Texans in droves at the family event. Folks can seek shelterand those crab tents are weighted down.


[8:47:11 AM] [0:17] We will keep you updated on that accident as we get more details on that. For par$cular just expec$ng delays around the MAINSTREETS ARTS fes$val this weekend. Lots of shove going on this weekend. Carla.


[8:08:58 AM] [0:48] Hour slow down ten miles slower pan the posted speed limit in an area like that. It's the main streets ARTS FESTIVAL, so main streetwill be closed between first and 9th Saturday and Sunday star$ng at 10 amun$l the fes$val ends. You can expect downtown FORT WORTH to be a liglecongested. We want to let you know the ramp to northbound 35 accident with at Western center I know that's a very poply entrance to popular entranceto 35 w that is closed. Use bass wood as an alternate.

06:00AM CTApr 11 2015KTVT-‐CBS Television Market: Dallas-‐Ft. Worth, TX (5)EARLY SHOW SATURDAY

[8:31:59 AM] [0:22] Temperatures fall into the mid-‐50s. We are including slight rain chances as we get towards the end of the race. We are looking at a liveshot at downtown for the MAIN STREETS ARTS fes$val geing going at 10:00 am. Temperatures in the mid-‐70s, a ligle breeze from the south east. Rainchances stay pregy small.

06:00AM CTApr 11 2015KTVT-‐CBS Television Market: Dallas-‐Ft. Worth, TX (5)EARLY SHOW SATURDAY

[8:16:15 AM] [0:28] Now, one of the largest fes$vals in the country is off to a great start, happening right here in our own backyard. This is the 30th yearfor the MAIN STREET ARTS FESTIVAL in downtown Fort Worth. This year, there are 215 ar$sts at the fes$val of don't forget the great music and food. Lastyear, the fes$val actually shut down a day early because of gusty wins, organizers hope that doesn't happen this year with rain expected late tore day andtomorrow. Now, one of the largest fes$vals in the country is off to a great start, happening right here in our own backyard. This is the 30th year for themain street ARTS FESTIVAL in downtown FORT WORTH. This year, there are 215 ar$sts at the fes$val of don't forget the great music and food. Last year,the fes$val actually shut down a day early because of gusty wins, organizers hope that doesn't happen this year with rain expected late tore day andtomorrow.

10:00PM CTApr 10 2015KDFW-‐FOX Television Market: Dallas-‐Ft. Worth, TX (5)FOX 4 AT 10PM

[10:15:27 PM] [0:48] We are looking live at FORT WORTH'S main it street ARTS FESTIVAL, the event in its 30th year rings tens of thousands of spectatorsfor art, music, and food. It's free, open to the public, it spans 25 blocks, anddit runs through Sunday. They might have some rain problems. They soundgood! They have no reynish use tonight. They can dance past midnighh without any fear of having to Dodge rain droz. As we roll into the weekend, therewill be an increasing chance of scagered showers and storms. Without further ado, tomorrow, rain hances will be 30%Higher south of the Dallas/ FORTWORTH area. We're mainly talking about the abernoon. I think Saturday morning is going to be dry.

http://www.metromonitor.com/

tel:800-861-5255

http://www.metromonitor.com/


SOCIAL MEDIA RECAP

PAVLOV wrote copy, responded to fans and updated MAIN ST.’s Facebook and Twitter pages with, on average, three custom posts or Tweets per week. FACEBOOK – www.Facebook.com/MainStreetArtsFest As of May 18, 2015, MAIN ST.’s Facebook page had: • Page Likes: 27,062

o +41% from 2014 • Post Reach: 829,674 • Post Engagement Rate: 15.2% • Likes/Comments/Shares: 28,147

During the month of January 2015, MAIN ST.’s Facebook page had: • Page Likes: 24,479 • Post Reach: 42,678 • Post Engagement Rate: 2.2% • Likes/Comments/Shares: 955

To: John C. “Jay” Downie; Executive Producer, Downtown Fort Worth, Inc. From: Andrea Condori; Social Media Coordinator, PAVLOV Agency Date: June 5, 2015 Re: Social Media Recap: 2015 MAIN ST. Fort Worth Arts Festival

During the month of February 2015, MAIN ST.’s Facebook page had: • Page Likes: 25,118 • Post Reach: 199,372 • Post Engagement Rate: 2.9% • Likes/Comments/Shares: 5,763

During the month of March 2015, MAIN ST.’s Facebook page had: • Page Likes: 25,554 • Post Reach: 170,900 • Post Engagement Rate: 3.9% • Likes/Comments/Shares: 6,668

During the month of April 2015, MAIN ST.’s Facebook page had: • Page Likes: 26,912 • Post Reach: 330,005 • Post Engagement Rate: 3.9% • Likes/Comments/Shares: 12,798

During the month of May 2015, MAIN ST.’s Facebook page had: • Page Likes: 27,062 • Post Reach: 86,719 • Post Engagement Rate: 2.3% • Likes/Comments/Shares: 1,963

TWITTER – www.Twitter.com/MainStreetArts – @MainStreetArts As of May 18, 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,954

o +39% from 2014 • Tweet Impressions: 64,500 • Tweet Engagement Rate: 8.9% • Retweets: 147

During the month of January 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,339 • Tweet Impressions: 5,700 • Tweet Engagement Rate: 1.9% • Retweets: 15

During the month of February 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,527 • Tweet Impressions: 8,000 • Tweet Engagement Rate: 1.8% • Retweets: 20

During the month of March 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,696 • Tweet Impressions: 9,400 • Tweet Engagement Rate: 2.1% • Retweets: 23

During the month of April 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,900 • Tweet Impressions: 38,400 • Tweet Engagement Rate: 2% • Retweets: 87

During the month of May 2015, MAIN ST.’s Twitter page had: • Page Followers: 4,954 • Tweet Impressions: 3,000 • Tweet Engagement Rate: 1.1% • Retweets: 2

Opens and Link Clicks for first day

717 Unique opens4,369 total opens to date

118 Bounced5.12% couldn't be delivered

1,470 UnopenedOpen rates are only estimates

32.78% of all recipients opened so far

7.67% clicked a link (55 people)

0.05% unsubscribed (1 person)

1 person marked it as spam (0.05%)

0 shares across Facebook, Twitter & email

Main Street Arts Festival General Overview Sent Mar 12, 2015 at 4:55PM

Sent to 2,305 unique subscribers across 2 lists

Campaign Overview

Links Clicked

55 people clickedGiving you a 7.67% click rate. 137 total clicks

Made by 55 people

2.49 clicks per personAverage of all those who clicked. 662 didn't click

That's 92.33% of all those who opened.

Link (URL)Link (URL) UniqueUnique TotalTotal

www.mainstreetartsfest.org/experiencemainst./ 29 62

www.mainstreetartsfest.org 27 53

https://www.facebook.com/mainstreetartsfest 6 7

www.trwd.com 2 4

www.uta.edu 2 3

www.dfwi.org 2 2

https://twitter.com/mainstreetarts 2 2

https://www.youtube.com/user/MainStreetFortWorth 2 2

www.sundancesquare.com 1 1

12 Mar, 3pm 12 Mar, 7pm 12 Mar, 11pm 13 Mar, 3am 13 Mar, 7am 13 Mar, 11am 13 Mar, 3pm

100

200

300

400

www.tccd.edu 1 1







0% unsubscribed (0 people)

0 people marked it as spam (0%)


Main Street Arts Festival Art Focus Sent Mar 24, 2015 at 11:22AM


Campaign Overview

Links Clicked


Made by 69 people




www.10best.com/awards/travel/bestartfestival/ 44 75

www.mainstreetartsfest.org/experiencemainst./theart/ 19 27

www.mainstreetartsfest.org/experiencemainst./theart/artists/jeffreycannon7 13 15

www.bluemoonbrewingcompany.com 2 2


https://www.youtube.com/user/MainStreetFortWorth 2 2

www.dfwi.org 1 1

www.trwd.com 1 1

https://twitter.com/mainstreetarts 1 1

24 Mar, 10am 24 Mar, 2pm 24 Mar, 6pm 24 Mar, 10pm 25 Mar, 2am 25 Mar, 6am 25 Mar, 10am

100

200

300







0% unsubscribed (0 people)

0 people marked it as spam (0%)


Main Street Arts Festival Entertainment Focus Sent Mar 31, 2015 at 8:30AM


Campaign Overview

Links Clicked


Made by 99 people




www.mainstreetartsfest.org/experiencemainst./musiconmain/ 67 87


www.dfwi.org 3 3


https://instagram.com/mainstreetartsfest/ 1 1


31 Mar, 7am 31 Mar, 11am 31 Mar, 3pm 31 Mar, 7pm 31 Mar, 11pm 1 Apr, 3am 1 Apr, 7am

50

100

150

200

250







0.14% unsubscribed (3 people)

1 person marked it as spam (0.05%)


Main Street Arts Festival Things to Know Before You Go Sent Apr 07, 2015 at 8:00AM


Campaign Overview

Links Clicked


Made by 101 people





www.mainstreetartsfest.org/festivalguide/gettinghere 44 131

store.mainstreetartsfest.org/collections/foodandbeveragecoupons 28 130

www.uta.edu 2 5


https://instagram.com/mainstreetartsfest/ 2 2

https://www.wellsfargo.com 2 2

www.trwd.com 1 3


7 Apr, 7am 7 Apr, 11am 7 Apr, 3pm 7 Apr, 7pm 7 Apr, 11pm 8 Apr, 3am 8 Apr, 7am

500

1,000

1,500

2,000

www.tccd.edu 1 1

PAVLOVADVERTISING,LLC | 707 W VICKERY BLVD | STE 103 | FORT WORTH, TX 76104 | USA + 817.336.6824 | PAVLOVAGENCY.COM

CLIENT: Downtown Fort Worth, Inc. DATE: April 14, 2015

PROJECT: MAIN St. Arts Festival Display Banners Program

ONLINE DISPLAY BANNERS REPORT: ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Overall Performance: 3/9-4/12

The DFWI program performance in this report covers display banner ads promoting the MAIN St. Fort Worth Arts Festival from March 9 through April 12 through Google & search partners (35 days). We delivered over 233,000 impressions and 1,800 clicks to the website, http://www.mainstreetartsfest.org, during the month prior to and through the event.

Metric MAIN St. Campaign

Notes

C l icks 1,831 Averaged 52 clicks per day

Cost-per-click average $0.67

Low cost

Click-through rate 0.79%

Just under 1%

Impressions 233,104

High awareness for just over 1 month

Average ad position 1.0

Consistently in top ad position

Total spend

$1,221.11

Daily average media cost = $34.89

Creative

PAVLOVADVERTISING,LLC | 707 W VICKERY BLVD | STE 103 | FORT WORTH, TX 76104 | USA + 817.336.6824 | PAVLOVAGENCY.COM

Top Website Placements by Click Volume

• Fortafymedia.com

• Pof.com

• Wunderground.com

• Viralnova.com

• Youtube.com

• Triviatoday.com

• Guff.com

• Blogspot.com

• Cutewomensdresses.com

• Pophitz.com

• Todaychristian.net

• Estatesales.org

Top Audience Categories by Click Volume

• Cooking Enthusiasts

• Music Lovers

• News Junkies & Avid Readers

• Shutterbugs

• Family-Focused

• Art & Theater Aficionados

• Foodies

• Nightlife Enthusiasts

Performance by Demographics

Fort Worth MAIN ST. Arts Festival 2015 Co-Op Campaign Report 4/9/15 Sweepstakes Start: March 1, 2015 Sweepstakes End: April 1, 2015 Summary: The Fort Worth MAIN ST. Arts Festival sweepstakes campaign generated 2,096 non-duplicated entries. The digital banner portion of the campaign generated 4,462 clicks to the contest landing page with an average CPC of $1.06. The Facebook paid advertising campaign generated 7,148 clicks with an average CPC of $0.28. Combined digital and social efforts resulted in over 1.8 million impressions. A spring festival e-blast to the FWCVB consumer database reached a total of 35,111 recipients and had an open rate of 21%. The MSAF event page on FortWorth.com saw a total of 17,193 page views during the campaign period. The FWCVB Public Relations team successfully secured placement in 10 major national publications including The Chicago Tribune, the LA Times and the Orlando Sentential, resulting in a total media value of $271, 000 and audience of 55,797,851 unique monthly visitors. Stats at a Glance Total Unique Entries Received: 2,096 Digital Campaign Reach: 1,805,076 Digital CTR: 0.30% Top Website Placements by Click Volume:

1. DallasObserver.com 2. WomensWorldMagazine.com 3. TravelChannel.com 4. Accuweather.com 5. Youtube.com 6. USAToday.com 7. Bing.com 8. WFAA.com

Demographic Summary of People Who Clicked:

Facebook Campaign Reach: 289,436 Facebook CTR: 2.47% Facebook CPC: $0.28 E-Blast Audience: 35,111 Open Rate: 21% (Travel & Leisure Industry Average: 13.6%, FWCVB Average: 15%) Public Relations: (Click outlet title to go to placement)

Outlet UMV Media Value

LA TIMES 23,213,151 $92,852

The Capital Gazette 533,986 $21,359

The Baltimore Sun 4,511,531 $30,077

Carroll County Times 127,423 $849.49

Sun-Sentinel 1,801,427 $24,019

Orlando Sentinel 2,286,917 $21,725

Hartford Courant 1,235,510 $4,942

The Morning Call 909,147 $2,424

The Daily Press 678,209 $4,521

The Chicago Tribune 20,500,550 $68,335

Total Unique Monthly Visitors: 55,797,851 Total Media Value: $271,103.49

http://www.latimes.com/travel/cruises/ct-trav-0329-big-events-20150319-story.html

http://www.capitalgazette.com/search/ct-trav-0329-big-events-20150319,0,3568699.story

http://www.baltimoresun.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.carrollcountytimes.com/search/ct-trav-0329-big-events-20150319,0,2912216.story

http://www.sun-sentinel.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.orlandosentinel.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.courant.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.mcall.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.dailypress.com/travel/ct-trav-0329-big-events-20150319-story.html

http://www.chicagotribune.com/lifestyles/travel/ct-trav-0329-big-events-20150319-story.html


Pages Public Relations Campaign 2-363 • Total Articles/Segments: 177 • Total Impressions: 16,980,143 • Total Publicity Value: $1,881,835 Social Media Campaign 364-369 • Total Post Reach: 829,674 • Total Tweet Impressions: 64,500 • Total Post Engagement Rate: 15.2% • Total Tweet Engagement Rate: 8.9% E-Mail Campaign 370-376 • Number of e-mail blasts: 4 • Average Open Rate: 29.38% • Average Clicks: 13.08% Digital Campaign (Banner Ads) 377-378 • Impressions: 233,104 • Click Through Rate: 1,831 • Total Spend: $1,221.11

Co-op Campaign (CVB) 378-380 • Total Unique Entries Received: 2,096 • Campaign Clicks: 22,610 • Total Spend: $4,000

To: John C. “Jay” Downie; Executive Producer, Downtown Fort Worth, Inc. From: PAVLOV Agency Date: June 5, 2015 Re: 2015 MAIN ST. Fort Worth Arts Festival Recap

mainstartsfest pr recap summary

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