maine womens network social marketing webinar
DESCRIPTION
Webinar presentation to Maine Women's Network on social media marketing for your business by Shannon Kinney of Dream Local DigitalTRANSCRIPT
Top Strategies
for marketing your business online
brought to you by:
July 10, 2012
For the times, they are a changin’
New marketing tactics
People are relying more heavily on
interactive online media for their
information via….
The question used to be:
how do your customers find you?
Now is:
where do your
current and future customers
find what they need?
Facebook now has more than
901 million ACTIVE
users
Social Media Marketing
Facebook• Do I need to use it? If you
are able to, you should. If
you’re responsible for
marketing your business,
absolutely.
• Does my business need to
be there now? Yes. There
are no ifs, ands, or buts.
Regardless of your business,
you need to be represented
here. We can help!
• Top benefit: You stay top of
mind with people as they
browse – you’re part of the
conversation
Facebook: Statistics
• More than 50% of active users log in each day
• People spend over 700 billion minutes per month on Facebook
• 2.7 billion posts are “liked” or commented on each day
• 250 million photos are shared each day
• 1 million business page “likes” are happening each day – and that is shared with all of their friends
Source: Facebook
Facebook: Timeline for Business Pages
15 15
16 16
17
• Do I need to use it? It is
powerful but not for
everyone
• Does my business need
to be there now?
Depends on your
business. If you create
and write a lot of
content, Twitter is a
fantastic tool. It works
extremely well for
searching, listening and
communicating quickly
with your customers
• Do I need to use it? If you
would benefit from
sharing your background,
establishing your
expertise, and showing
who you are connected
to professionally, yes.
• Does my business need
to be there now? It’s
much more important for
companies interested in
hiring, and/or conducting
b2b business, but can be
a very powerful tool for
establishing expertise as
well
Foursquare• Do I need to use it? If you
enjoy showing businesses
that you frequent them, and
if you’re just a wee bit
competitive, it is a fun tool to
use. Great for deals or
visiting new areas
• Does my business need to be
there now? If your business
is retail, hospitality-oriented,
a restaurant or bar, we highly
recommend leveraging
Foursquare. It is a powerful
tool to offer deals, recognize
your best customers, and
monitor what customers are
saying about you on the
Web.
Google+ (G+)
• Do I need to use it? If you
enjoy Facebook for the
social aspect, or Twitter
for the opportunity to see
the news and content you
should be reading, you’ll
enjoy G+
• Does my business need to
be there now? We
recommend businesses to
strongly consider it
because it dramatically
increases search engine
rankings, but can
repurpose content
YouTube: 2nd largest search engine
Professionally designed page
Win at social media
• Professionally designed page
• Thoughtful content strategy that incorporates
the personal touch, sales and marketing, and
outbound marketing strategy
• Listen and respond, stimulate conversation
• Utilize the new feature of outbound
commenting as your page
• WOW your fans!
Search & Reputation Management
The Web & Mobile have gone LOCAL
• 1 out of every 5
searches has local
intent
• 1 out of every 3
mobile searches
has local intent and
mobile is up 40%
from last year
- For Bing, 53% of mobile searches have local intent
- On average, 50% of users interested in local mobile
coupons
Source: Gregg Stuart 15miles
The key is Reputation Management…
And you need it now more than EVER!
Listing Management
• The backbone of search are a series of directories throughout the web
What matters?• Accuracy: Ensure that business
listings contain the correct information
• Distribution: Disperse listings to multiple distribution channels
• Signal Strength: Business listing is accurate and identical across multiple channels
• Enrichment: Add additional information/features to listings
Source: Gregg Stuart 15miles
Content Marketing
Content is king
• One of the largest determining factors in how
well your site performs on search is the quality,
relevancy, amount of and freshness of your
content – and keywords!!
• Carefully consider your site content and how it
incorporates words people will search for you by
• Can you / should you blog? Try BDN Maine
Marketplace
Content is king
• Can you establish yourself as an expert and/or
resource?
• Blog suggestions:
• Top 10 FAQ about your business
• Overcome objections
• Consider – what do people type in to search engines
that you can answer?
• PLAN!
Marketing online can be very effective
and affordable
and social media needs
only a moderate financial investment
However, it is not free…
…it does cost time and skilled people
