main business plan
TRANSCRIPT
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Business Plan
Blue print of business.
Written document
Detailed and covers entire scope of
business
It may be in the form of a report.
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Definition
Document that can convince
the reader that the business
can produce enough revenue
to make a satisfactory profitand therefore attractive as an
investment opportunity
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Functions of a Business Plan
Serves as an Action Plan
Serves as a Road Map
Serves as a Sales Tool
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Executive Summary
(Step Ten)
Opportunity
Solution
Competitive Advantage
Process
Positioning
Financials
Management
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Mission Statement
A clear statement of your
companys long-term mission. Try
to use words that will help direct the
growth of your company, but be as
concise as possible.
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History and Current Status
Briefly outline the history and
current status of your company
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Market and Products
Summarize key technology,
concept or strategy on which your
business is based
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Objectives
Where are you going with your
company?
What are your goals for the
company?
What is your exit strategy?
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Long-Term Goals
5-Year Goals
State specific measurable objectives
State Market share objectives
State revenue/profitability objectives
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Products and Services
Description (Step Two)
Introduction
Description
Market Comparison
Proprietary Rights
Stage of Development
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Industry and MarketplaceAnalysis (Step Three)
Introduction Industry Analysis
Marketplace Buyer Analysis
Marketplace Competitor Analysis
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Opportunities
Problems & Opportunities
State consumer problems, and define
nature of product/service opportunities
create by those problems
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Competition
Summarize competition
Outline your companys competitive
advantage
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Risks & Rewards
Risks
Summarize risks of proposed project
Addressing Risk
Summarize how risks will be
addressed Rewards
Estimate expected pay-off, particularly
if seeking funding
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Marketing Plan(Step Four)
Introduction (The Seven Sentence
Plan)
Target Market Strategy
Product/Service Strategy
Pricing Strategy Distribution Strategy
Sales Strategy
Marketing and Sales Forecasts
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Operations Plan(Step Five)
Introduction
Operations Strategy
Scope ofOperations
Ongoing Operations
Operating Expenses
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Development Plan(Step Six)
Introduction
Development Strategy
Development Timeline
Development Expenses
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Resource Requirements
Technology Requirements
Personnel Requirements
Resource Requirements
External Requirements
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Management Plan(Step Seven)
Company Organization
Management Team
Administrative Expenses
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Financial Plan(Step Eight)
Financial Statements
Ratio Analysis
Funding Requirements
Sources and Uses of Funds
Business Risks
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Offering(Step Nine)
Investment Requirements
Valuation of the Business
Exit Strategies
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Key Issues
Near Term
Isolate key decisions and issues that
need immediate or near-term
resolution
Long Term
Isolate issues needing long-term
resolution
State consequences of decision
postponement