mailninja managed services 2015

MailNinja Agency Services

Enterprise email marketing solutions

The MailNinja

difference

The MailNinja difference

MailNinja’s lean processes simplify workflow and reduce lead times.

• fat-free working processes

• agile development

• team collaboration

Reducing costs Service + Support Increasing value



MailNinja’s industry-leading service & support packages add value in 3 core ways:

1 Outcome focused strategies

2 Creative content

3 Valuable insights



As a result of our lean processes and our flexible range of service + support packages - we are able to bring value to your organisation.

Experience + Expertise = Value

We do this by providing our expertise backed by over 10 years of experience.

Strategy

Strategy

We believe the way to maximise the value of your marketing is to have a clear picture of what you want and how we can help you to get there.

We start with the key elements that we believe drive the highest impact and ROI.

Outcomes KPIs Opportunities Customers Language Hotspots Roadmap

Strategy

By setting Key Performance Indicators, we help to answer the question: “How will you know these

campaigns are a success?”

To define your KPIs, MailNinja analyse campaign and Google Analytic reports to map industry benchmarks and historic data to create an achievable benchmark for us to aim for. We benchmark the following performance indicators:


Open ratesClick ratesSubscription/unsubscription ratesDelivery/bounce rates

Website trafficTime on websiteGoal eventsAcquisition ratesConversion rates

Social impactSocial growth

Strategy

We create a SWOT analysis to define potential market opportunities within your industry, niche market and location. Here are the areas we analyse:


Opportunities

Scale, competitors, niches, market fluxThreats

Competitors, market flux

Strengths

Better, faster, cheaper, uniqueWeaknesses

Competitors advantage (experience, resources, capital)

Strategy

To build a picture of your subscribers, we map key characteristics of your target market.

Geographic = town/city, county, country

Demographic = gender, age, income

Psychographic = attitudes, values, lifestyle

Behavioural = brand loyalty + engagement

Transactional = frequency of purchase


Strategy

Our highly skilled copywriters can write copy that speaks directly to your audience.

Preference

Understanding your customers helps us write copy that speaks directly to them.

Influence

We use influential language patterns to help increase engagement.

Direct

We remove jargon and filler works so that your copy is effective.


Strategy

We can analyse and determine optimum time, day and frequency for delivery based on the following:

• our experience

• our expertise

• historic data

• industry data


Strategy

MailNinja use hotspot data along with seasonal occasions to map and develop a 12 month campaign schedule.


Creative

Creative

MailNinja work to your design specifications and brand style guides to create visually effective templates.

We look at logos, colour schemes, fonts, heading and body font colours, sizes and styles as well as graphical elements such as icons and stock photography.

Audit Templates Style Impact Inbox placement Structure

Creative

Build

Then we build it up using mobile responsive HTML + CSS using our rock solid email blueprint.

Test

Finally we run it through rigorous tests using Litmus to ensure it looks perfect one every device.

With over 53% of email readership now on mobile devices, MailNinja work on a ‘mobile first’ methodology.

Design

We use our own in-house wireframe to design your email template.


Creative

MailNinja will transform your plain text copy into bold, stylised copy with headings, sub-headings, bullet points, buttons and graphics, to make your emails eye catching and engaging.


Creative


To ensure your emails have impact, MailNinja understand that there are a few simple metrics that deliver powerful results:

Open rate

avg. 21-24%

clear calls to action, less calls to action

engaging copy, direct and short, mix of images and copy

Subject line, sub-headers, an engaged subscriber list

Read

avg. 10-15 seconds

Click rate

avg. 3-3.5%

InfluencersAction

Ensuring your email is delivered is in part the responsibility of your ESP, but also the quality of your content. MailNinja run various tests make sure your email reaches the inbox each and every time.

Subject lines we spam check for delivery + split test for impact

Spam checks we put your email through spam checks to remove ‘spammy’ words

Proofing we proof your email for typos and grammatical errors

IP reputation we can help you maintain a high IP score for optimum delivery

Comply with anti-spam laws filter out unsubscribers and act on abuse reports

Remove inactive subscribers we can manually filter your lists of inactive subscribers

Creative


Creative


As we as testing your template during the building phase, we also run your regular email campaigns through additional testing for to ensure it renders perfectly on all devices, desktops and email clients.

We work with the industry-leading testing tool Litmus.

Insights

Insights

Our campaign reporting shows you how your individual email campaign performed. These consist of the following:

• open rates

• click rates

• browser views

• delivered / bounced

• new subscribers / unsubscriptions

• abuse complaints

Campaigns KPIs Analytics Trends

Insights

Using results benchmarked against your KPIs, MailNinja are able to analyse your campaign and list data to learn and evolve your email marketing to ensure each campaign delivers better than the previous.


Insights

Our custom built Google Analytics dashboard means we’re able to analyse web traffic from your emails to your website.


Insights

Using current and historic campaign reports alongside Google Analytics we can spot trends across your campaigns and lists.


Automation

Automation

Real time segmentation based on subscriber actions

With our custom-built tool we can track and log actions, then trigger automated list segmentation. A simple concept, with unlimited possibilities.

Segmentation Responses Split tests Integrations

Automation

Communicate with your customers in real time

Using our segmentation tool we can create automated messages when someone is added to a list segment.


Automation

The smallest of change can have a huge impact on your campaign performance.

MailNinja can create and test multiple versions of your campaigns, from subject lines to button colours and images.


Automation

We can integrate 3rd party systems and applications to create seamless list management.


Let’s discuss your requirements

3-5 Wood StreetSwindonEngland

SN1 4AN

01793 677 [email protected]

Kemp House152 City Road

LondonEC1V 2NX

0203 637 [email protected]

mailninja managed services 2015

Marketing

potential market opportunities

experience expertise

influential language

market fluxstrengthsbetter

target market

market fluxthreatscompetitors

niche market

map industry benchmarks