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Competition Analysis

Mahindra XUV 500

vs

Skoda Yeti

vsTATA Safari Dicor II

vs

Force One

vs

Toyota Fortuner

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The Players!

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Product Attributes

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Suv Car Mahindra XUV 500 Skoda Yeti TATA Safari Force One Toyota Fortuner

Variant W8 2D (Diesel) Active 4x2 Diesel Prestige 4x2 Diesl 4x2 Diesel 4x2 Diesel

Price 13.18L 13.90L 8.15L 11.18L 20.79

Overview

Fuel Type Diesel Diesel Diesel Diesel Diesel

Mileage -City (Kmpl) 12 14.3 10.45 14 9.25

Mileage-Highway (Kmpl) 15.1 17.7 13.93 17 12.55

Fuel tank capacity 70 60 65 65 80

Seating Capacity 7 5 7 7 7

Transmission Type Manual Manual Manual Manual Manual

Engine Description

mHawk140, Direct injection

diesel engine5th generationVariable Geometry

Turbocharger (VGT 2.0-litre, 1968cc, 138bhp,

320Nm, Turbocharged

Diesel Engine 2.2-litre 138.1bhp 16V

DOHC VTT DICOR Engine  2.2 CRDI Engine  3.0-litre 169bhp 16Valve In-Line Engine 

Engine Displacement 2179  1968  2179  2200  2982 Maximum Power 140bhp@3750rpm 138bhp@4200rpm  138.1bhp@4000rpm  139bhp@3800rpm  169bhp@3600rpm Maximum Torque 330Nm@1600-2800rpm  320Nm@1750-2500rpm  320Nm@1700-2700rpm  321Nm@160rpm  343Nm@1400-3400rpm Standard Features

Air Conditioner Yes Yes Yes Yes Yes CD Player Yes Yes No Yes Yes 

Anti Lock braking System Yes Yes No No Yes Power Steering Yes Yes Yes Yes Yes Power Window Yes Yes Yes Yes Yes Leather Seats Yes No No Yes Yes 

Central Locking Yes Yes Yes Yes Yes 

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Promotion

• TATA Safari Dicor – TVC ‘Reclaim your Life’

campaign

• Skoda Yeti – ‘Skoda Right of Way expedition’

(Consumer expedition program)

• Toyota Fortuner – ‘Art of Power’ (Commercial) 

•

Force One – ‘ Be the Force’ (AmitabhBachhan), 360 degree promotion

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Distribution

• Official Dealership

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Product OfferingMahindra XUV 500

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Product SpecificationsEngine

mHawk 140, Direct injection diesel engine, 5thgeneration

Variable Geometry Turbocharger

Cubic Capacity 2179 ccMax Gross Power 140 Bhp (103kW) @ 3750 rpm

Max Gross Torque 330 Nm @1600-2800 rpm

Gear Box 6 speed synchromesh manual

Ground Clearance 200 mm

Tyres P235/65 R17, Radial Tubeless

Suspension Independent SuspensionFront McPherson type with anti-roll bar

Rear Multilink type with anti-roll bar

Brakes All Disc brakes

Front Disc & Caliper type

Rear Disc & Caliper type

Fuel Tank Capacity 70 litres

Turning Circle Radius 5.6 m

Gross Vehicle Weight 2450 kg

Vehicle Dimensions

Wheelbase, mm 2700

Overall width, mm 1890

Overall length, mm 4585

Overall height, mm 1785

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Pricing

• W6 2WD (Diesel) – Rs.11,68,701*

• W8 2WD (Diesel) – Rs.13,18,901*

• W8 4WD (Diesel) – Rs.14,25,901*

*Ex-Showroom price

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Distribution

• Official Dealership

• Online Booking/Test Drive

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SWOT Analysis

Strengths

• A well-engineered, contemporary SUV at a value-for-money price

• Acres of space on the 1st & 2nd seat rows

• Competent engine delivers fantastic urban driveability, aswell as fast highway performance

• Mature ride quality & balanced handling. Body roll isminimal too

• Loaded to the gills with technology, equipment & gizmos

• Safety kit includes 6 airbags, ESP with rollover mitigation,ABS + EBD and all-wheel disc brakes

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Weakness

• Absolutely no luggage capacity with all the seats inplace

• Cramped 3rd row of seats is best suited to children

only. Maximum of 5 adults onboard• Overdone front-end design is a hit or miss. Should have

been toned down

• Apprehensions over niggles with a complex Mahindra

SUV. Especially the electronics• Mahindra's un-premium after-sales service experience

• Automatic transmission missing from the options list.

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Opportunities

• India has strong appetite for SUVs

•

SUV Market in India grew by 16%• Constitutes around 14% of total passenger

vehicle market

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Threats

• Battle with the International Automakers like

Renault, Toyota, Skoda, etc.

• Cheaper SUVs like Renault Duster entering

markets