Media Release For Immediate Publication

Mahindra unveils the Stylish New XYLO Technology & features packed, stylish new Xylo starts at a price of

Rs. 7.37 lacs (D2 BS4 Ex Delhi) SYNOPSIS:

Xylo has undergone a makeover to become Stylish New Xylo with host of new features & technologies. Key highlights of the new Xylo are –

o Stylish looks o Premium interiors o Advanced technology & features o Luxurious space & comfort

Xylo’s new avatar packs over 50 styling changes & new features The stylish new Xylo has an exciting new look with

o New front facia with redesigned headlamps, grill, bumper, airdams & bonnet with integrated Mahindra logo

o Pronounced wheel arches, New footstep with redesigned mudflaps o Roof rails with rear spoiler

The stylish new XYLO boasts of premium new interiors featuring: o Genuine Italian leather upholstery o Sleek two tone dashboard & new centre console o Glossy Wood Interior Panels

All New Xylo now available in 5 variants with the top-end E9 variant sporting the advanced mHawk engine & new 5 MT 320 transmission.

It is available in 6 attractive colour options – Diamond White, Fiery Black, Toreador Red, Java Brown, Mist Silver and Rocky Beige.

Pioneering Voice Command Technology for Vehicle commands (for example: headlamps on/off, doors lock/unlock, wipers on/off, etc) with over 30 commands & 15 security warnings in top end E9 variant – for the first time ever in the auto industry.

New Xylo is packed with safety features like Airbags, ABS with EBD, Intellipark Reverse Assist etc. in higher end E8 & E9 variants.

All new Xylo E9 will be open for bookings in a phased manner at Mahindra dealerships, while other variants of stylish new Xylo will be available at all personal channel dealerships of Mahindra from February 8, 2012.

 February   8,   2012,   Mumbai:   Mahindra   &   Mahindra   Ltd.   (M&M),   India’s   leading   SUV  manufacturer,   today   unveiled   the   STYLISH  NEW  XYLO   at   its   Kandivali,  Mumbai   plant.  The  new  avatar  of  Mahindra’s  hugely  successful  Xylo  sports  50  new  changes  &  features  including  five  variants  powered  by  three  distinct  engine  options  including  powerful  120  BHP  m   Hawk   engine.   The   All   New   Xylo   also   boasts   of   a   pioneering  Voice   Command  Technology   for  Vehicle  commands,  enabling  customers  to  control  over  thirty  feature  -­‐  actions   in   their   new   Xylo  merely   by   talking   to   it,   all   of   which  will  make   for   a   hugely  convenient  &  fun  customer  experience.    The   New   Xylo’s   external   and   internal   features   were   chiseled   on   the   template   of  changing  customer  needs,  taking  its  Sedan  Plus  positioning  to  the  next  level  in  terms  of  style,  space,  convenience  and  comfort.  The  stylish  new  Xylo,  available  in  5  variants  –  D2,  D4,  E4,  E8  and  E9  will  start  at  an  attractive  price  of  Rs  7.37  lacs  (D2,  BS4  ex-­‐showroom  Delhi).  Further,  it  will  be  available  in  6  attractive  colour  options  –  Diamond  White,  Fiery  Black,  Toreador  Red,  Java  Brown,  Mist  Silver  and  Rocky  Beige.      Speaking   at   the   launch   of   the   All   New   Xylo,   Mr.   Pravin   Shah,   Chief   Executive,  Automotive  Division,  Mahindra  &  Mahindra  Ltd.,   said,   “The  stylish  new    Xylo   further  enhances   value   to   customer   by   being   more   stylish,   premium,   tech   packed   and  comfortable.   I   am   sure   that   the   Stylish   New   Xylo   will   heighten   its   appeal   not   only  amongst   its   core   customers   but   also   amongst   the   people   looking   at   options   amongst  sedans,   MPVs   and   SUVs   alike.   In   fact,   the   best   in   class   features   combined   with   the  attractive  price  of  the  new  Xylo  will  make  it  a  truly  irresistible  value  proposition.”          Multiple  Engine  Options    The   new   Xylo   available   in   five   variants   will   be   powered   by   3   distinct   engine   options  ranging  from    

• Powerful   m   Hawk   engine   (120   BHP   –   88   KW,   14.02   KMPL)   with   an   all   new  transmission  5  MT-­‐  320.   It   is  available  for  the  first  time  on  the  newly   launched  high  –  end  variant  of  the  Xylo  -­‐  E9  meant  for  premium  segment  customers.  

• Proven   mEagle   engine   (112   BHP   –   83.2   KW,   13   KMPL)   meant   for   personal  segment  customers.    

• Highly  fuel  efficient  mDI  CRDe  engine   (95  BHP  –  68.7  KW,  14.95  KMPL)  meant  for  commercial  segment  customers.  

 All  FE  figures  mentioned  above  are  as  per  ARAI  test  reports.  These  engine  options  add  distinct  dimensions  to  the  drivability,  efficiency  and  performance  of  the  Xylo  range.          Style  and  Design  

 Continuing  with  the  Mahindra  tradition,  the  stylish  new  Xylo  has  been  created  keeping  in  mind  the  needs  and  wants  of  the  evolving  customer.  New  styling  changes  span  across  variants  of  Xylo.  Key  styling  changes  are  -­‐  

• New    front  grille  • Sleek  chrome  accent  • Stylish  new  headlamps    • New  front  bumper  with  airdams  • New  bonnet  with  integrated  Mahindra  Logo  • Sporty  roof  rails  &  spoiler  • Pronounced  wheel  arches  • Sophisticated  body  and  roof  decals    • Blacked  pillars  • Chrome  tipped  body  side  molding  • New  footstep  with  mudflaps  for  easy  entry  and  exit  

 The   smart  new  exterior  of   the  New  Xylo   is   further   complemented  by   the  premium  &  comfortable  interiors.  Step  inside  the  spacious  new  Xylo  E9’s  cabin  and  one  is  greeted  with   host   of   new   features.   The   interiors   of   other   variants   are   also   spruced   up.   The  complete  list  of  interior  changes  across  different  variants  -­‐    

• Genuine  Italian  leather  interiors  • Stylish  new  center  console  • Glossy  wood  finish  • Exciting  new  2  tone  dashboard  • Sleek  DDAS  • New  inner  door  handles  • Convenient  storage  places  

   Advanced  Technology  &  comfort  features    Packed  with   new   technology   and   class   leading   space  &   comfort,   the   stylish   new   Xylo  scores  highly  over   its  nearest   competitors.   The   list  of   features  &   technologies  used   in  stylish  new  Xylo  across  different  variants  is  a  long  one  –  

• Voice  command  technology  (VCT)  • Blue  drive  system  • Cruise  control  • Audio  controls  on  steering  wheel  • Surround  cool  dual  AC  • Dual  SRS  Airbags  • ABS  with  EBD  • Extra  stability  technology  (EST)  • Intellipark  reverse  assist  

• 2  Din  audio  system  • Digital  drive  assist  system  • Individual  AC  vents  &  lights  for  all  3  rows  • Flat  bed  seats  • Foldable  snack  trays  

 The  new  variant  E9  will  be  made  available  across  India  in  a  phased  manner  while  other  variants  will  be  available  at  all  personal  channel  Mahindra  dealerships  from  February  8,  2012.      About  The  Mahindra  Group    The  Mahindra  Group  focuses  on  enabling  people  to  rise.  Mahindra  operates  in  the  key  industries  that  drive  economic  growth,  enjoying  a  leadership  position  in  tractors,  utility  vehicles,   information   technology  and  vacation  ownership.  Mahindra  has  a  presence   in  the   automotive   industry,   agribusiness,   aerospace,   components,   consulting   services,  defence,   energy,   financial   services,   industrial   equipment,   logistics,   real   estate,   retail,  steel  and  two  wheelers.        A  US  $14.4  billion  multinational  group  based  in  Mumbai,  India,  Mahindra  employs  more  than  144,000  people  in  over  100  countries.    In  2011,  Mahindra  featured  on  the  Forbes  Global  2000   list,  a   listing  of  the  biggest  and  most  powerful  listed  companies  in  the  world.  Dun  &  Bradstreet  also  ranked  Mahindra  at  No.   1   in   the   automobile   sector   in   its   list   of   India’s   Top   500   Companies.   In   2010,  Mahindra  featured  in  the  Credit  Suisse  Great  Brands  of  Tomorrow.    In  2011,  Mahindra  acquired  a  majority  stake  in  Korea’s  SsangYong  Motor  Company.    For  further  information,  please  visit  www.mahindra.com      Connect  with  us  on  www.facebook.com/mahindragroup      

For  further  enquiries  please  contact:  

Ms.  Roma  Balwani                                                                                     Percy  Dubash  

SVP  &  Head  -­‐  Corporate  Communication                             Adfactors  PR  Pvt.  Ltd  

Mahindra  &  Mahindra  Ltd                                                             Phone:  (022)  2204  9804  

Phone:  (+91-­‐22)  24975176                                                             Fax:  (022)  2204  9814  

Fax:  (+91-­‐22)  2490  0830                                                                   Mobile:  (+91)  98202  21792  

Email:  balwani.roma@mahindra.com                          Email:  percy.dubash@adfactorspr.com