magnetic marketing core compentency overview rev 6 3 2011

Melissa Clausen, PresidentMagnetic Marketing, LLC

www.magnetic-mktg.com

Focused & Effective

Company Overview

Business Summary:

• Professional marketing consultation firm that offers individual,

targeted marketing services to companies whose primary focus is

on their business, not the marketing of their business.

• A focused and effective marketing organization leads to quick

turnaround, more targeted marketing efforts to your end

customers with less cost to your company.

• We pull the pieces together so your company can focus on what

really matters – happy customers and your bottom line.

Focused and Effective.

Property of Magnetic Marketing, LLC 2

Why choose Magnetic Marketing?

• Small, focused marketing consulting company is quick to respond to client needs

• Ability to leverage quantitative or qualitative market research results to drive business and process with your company

• Utilize dynamics of print, social and web marketing to effectively help your company pull the pieces of your marketing plan together into a cohesive effort

• Can, and prefer, to operate as if an adjunct part of your organization, engrained in the business of your business, without the overhead of additional full time marketing personnel

• Fifteen years vetted experience in product, strategic and tactical marketing


Why does your company need us?

Product Marketing, Target Marketing and Strategic Marketing are three crucial

components of marketing that are essential to the success of any business.

Most businesses successfully master the one or two of these

pillars, but all three are crucial to any business success. Property of Magnetic Marketing, LLC 4

Target

Marketing

Product

Marketing

Strategic

Marketing

To build a successful marketing basis

for your company, you need all three

pieces.

Target Marketing – Utilizing the correct

marketing method to reach the customer.

• Online brand development & management

• Social media marketing

• Newsletters and sales promotions


Product Marketing – Understanding how

your product fits the customers needs

• Target Market Analysis – Finding the right

customers for your product

• Branding & Naming – does your brand

reflect the customers expectation?

Strategic Marketing – Segment specific tactics

and activities to ensure your customers keep

coming back to your company and your brands.

• Customer contact management options

• Press Releases via targeted marketing mediums

Customers move through this adoption cycle process for every product and service consumed

Awareness Interest Preference Commitment Retention Growth

The promise your company projects

How well you sell Ability to deliverto expectations

Define targeting, positioning and communications strategy

Perfect sales story, sales tools and process

Execute on culture, service delivery and service expansion

6

It is critical to know where your company is at in this

process to be successful in any marketing activity.

General Marketing Assistance

• Brand positioning and/or re-positioning

• Collateral Review

• Business networking for marketing related concepts

• Best Practice analysis and support

• Marketing supporting for a non-marketing oriented organization

• Project management for marketing or related projects

• Marketing/Advertising budget analysis

• Press Releases creation and execution

• Newsletters and Sales Promotions execution


Magnetic Marketing Services


Online Marketing

• Social media

• Newsletter, Sales Promotion and event

marketing

• Blogs regarding company beliefs, values,

core issues, management team, product

or brand attributes, etc

• Website – Search Engine Optimization,

Google Analytics, etc


Available interactive marketing channels have

increased by 500% in the last 15 years.

Email Newsletter Example



Offline Marketing

• Direct Mail to your current and

prospective customers

• Event Marketing and Management

• Target Marketing Analytics – why

bother if you can’t measure your

ROI?

• Marketing Organization Support

• Strategic planning

• Develop a marketing plan

Local Event Poster

Direct Mail Example

Different types of marketing support

across multiple industries


Industry Marketing Support

Transportation - Consumer Social Media, signage, collateral review, press releases

Transportation - Trucking Service & Parts Network

eNewsletter, project management, internet development, service outlet communication, etc

Event Planning Developed trade show concepts for trucking manufacturer

Retirement Living Rebranding, marketing collateral review/redesign, social media update, mystery shopper, press releases organization

Beauty Salon Event Marketing

Non-Profit Event Marketing, collateral design, project management etc

Custom Truck Parts NASCAR Sponsorship liaison, sales presentations, press releases, etc

B2B and B2C experience with a broad base of clients

Pricing Information


• Completely customized for your business needs, available resources and

budget

• Ability to offer ongoing full marketing support for your organization or

marketing assistance for a one time task or project

• Pricing Options:

• Longer term project or complete marketing support handled via a

monthly retainer process, using an estimated amount of hours for the

expected tasks, billed at a reduced hourly rate

• Shorter term project or one time marketing assistance is billed at

an hourly rate, that is higher than the retainer rate

Professional Credentials

Melissa Clausen, PresidentOver 15 years marketing experience with companies leveraging best practices to

effectively promote and market their business.

Experience

• Creating and implementing marketing programs and promotions to increase sales,

drive profits and market share for businesses of all sizes

• Experience in establishing and executing strategies to improve brand position,

• Event planning and marketing for businesses of all sizes.

• Activating sponsorships for businesses

• Strategic and Tactical Planning

• Business to Business marketing efforts

Education

• B. S., Business Administration, Oregon State University

• MBA, University of Portland

• Seminars and courses from the Online Marketing Institute

Professional Memberships

National Association of Professional Women (NAPW.org)


Contact us and become a fan!

Social Media:

www.facebook.com/MagneticMarketing

www.Twitter.com/magneticmktg

http://www.linkedin.com/in/melisssaclausen


Melissa Clausen, President

Offices: Portland, OR / Charlotte, NC

Phone: 888-734-8671

Email: [email protected]

Web: Magnetic-Mktg.com

http://www.facebook.com/MagneticMarketing

http://www.twitter.com/magneticmktg

http://www.linkedin.com/in/melisssaclausen

http://www.facebook.com/MagneticMarketing

http://www.twitter.com/magneticmktg

mailto:[email protected]



http://www.magnetic-marketingllc.com/

