Magna Carta: The only Card

R&D Proposal

Tomotaka Brink FushimiNing (Jack) HuangDavide MaraschiBenjamin Carrion Schafer

One life, one card

What’s in your Wallet?

Magna Carta (Latin: Great Paper)

Magna Carta

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How it works

• Fill online application form for ANY new membership• Download membership directly to your Magna Carta

Benefits

Convenience (all in one card)

If card is lost or stolen Online blocking and automatic re-issue of all memberships at once

Automatic issue of cards (no waiting times)

Save money to companies that issue their own cards

Engineering Development

Hardware SoftwareInterface

+

RFID Download new membership to card

Manage all memberships online from a centralized system

Magna Carta Supported ReadersM

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Magnetic card readerRFID Readers

Smart card Readers

Development Timeline• Resources:

– Project manager, system integrator (1) – Hardware system 3 Engineers (Smart chip(1), RFID(2) and hardware

Integrator(3))– Software 3 Programmers (Centralized web page development (2),

Interface to card programmer (1)) – Project manager, system integrator (1)

System Specifications

Hardware Design(Smart card and RFID integration )

Software Development (centralized data membership

mangement, card programmer )

System Integration &

Testing

1 Month 5 Months 2 Months

R1R3

R3

Marketing Plan• Ontario & Quebec

– GDP – C$ 880 billion (70%)– Population – 22 million (67%)

• Economy – Manufacturing (Car)– Aerospace– Information Technology

– Tourism– Energy

Marketing Plan• Ontario

– 12 Universities– 321,000 Students

Quebec

Montreal

Ottawa

Toronto

Hamilton

Kingston

London

Windsor

Waterloo

• Quebec– 10 Universities

– 230,000 Students

Marketing Plan• Young Professionals

– Career minded– Loaded Wallets– Latest trends

• University Students– Tech-savvy– Open-minded– Word-of-mouth

Marketing Plan

Credit Card/BanksUniversity/Clubs

Transportation

Service

Corporations

Point Card Credit Card Corporate card

Free Giveaway – University Campaign

Free Giveaway – Corporations

Direct sales – Corporations

Online advertisement – Search-ad

Students – Word-of-mouth

Link from business partners

Promotion via business partners

Sales Plan 1/2

According to the Marketing Plan the target segments of young Tech-SavvyStudents and young professional (age 15 to 40) is

2/3 of those carry a VISA credit card and in a year spend

With a charging commission of 0.5% we are looking at gross profit for

5M

$40 B

$200 M

Magna Carta

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Sales Plan 2/2

Magna Carta will be launched in September with the beginning of the newAcademic year. We expect the adoption to take around 6 months with a peak around Christmas time.

Magna Carta

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Marketing MixPlace

Promotion

Price

Product

Magna Card will be available from us but also from all Cards Companies Issuer

We will be aggressively advertising on National TV and on Magazines/Newspapers

Magna Carta (Basic Design) will be free to end-users

Choose your own personal Magna Carta from thousands different designs

Financial Highlights

$3.4 M: the initial R&D and marketing cost before product launch. (It covers salaries of IT professionals, hardware and marketing expense.)

$1.4 M: annual operating expense after launch.

Break even at the end of 2010 with a client base of 17,000 and recoup the investment in R&D at the end of 2011 with a client base of 48,000.

Triple bottom lines

Less cards made and thrown away

Less paper documents and mails

Convenient and secure