magic of dabbawalas unfolded. introduction a dabbawala (one who carries the box, see...
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MAGIC OF DABBAWALAS
UNFOLDED
IntroductionIntroduction A dabbawala (one who carries the box, see Etymology),
ORIGIN
SIMPLE YET SPECIALIZED
Change Important (Here TOO)
WHY DO they need TO CHANGE
What is What is NMTBSANMTBSA??
(Nutan Mumbai Tiffin Box Suppliers Association)
History Started in 1890 Charitable trust Registered in 1956 Avg. Literacy Rate 8th Grade Schooling Total area coverage 60 Kms Employee Strength 5000 Number of Tiffin's 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day. Time taken 3 hrs
Error Rate : 1 in 16 million transactions
Six Sigma performance (99.999999) 2 errors a month (30*2*2,00,000=1,20,00,000)Technological Backup : Nil.Cost of service - Rs. 300/month ($ 6.00/month)Standard price for all (Weight, Distance, Space)Rs. 72 Cr. Turnover. [200,000*300=600,000,00 p.m. i.e 72 crore p.a.]“No strike” record as each one a share holder Earnings -5000 to 6000 p.m.Diwali bonus: one month’s from customers.
FINANCIAL DATA OF A FINANCIAL DATA OF A GROUPGROUP
1st group –
Rs 125000 Total earnings -20 People Rs 35000 Maintenance cost Tiffin luggage basket pass – Rs 180 per person. Maintenance of cycles – Rs 300 – 2 cycles per month. Maintenance of wooden boxes – Rs 100 per person . T.C , police robbery of Tiffin Rs 500 yearly. Organizational fee Rs 15 per head. Puja held per station Rs 50 per head.
APPROACHAPPROACH
DISCIPLINE : No Alcohol Drinking during business hours Wearing White Cap during business hours Carry Identity Cards WOMEN: Mrs. Bhikhubai of Borivali(East) Mrs. Anandibai of Andheri(East) Mrs. Parvatabai of Karale (Ghatkopar) Mrs. Laxmibai Bagade of Santa Cruz
LATEST MARKETING STRATEGY:Marketing message in the “dabba”
THE THREE SPEAKERS OF
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
» President- Mr. Raghunath Dhondiba Medge» Secretary- Mr. Gangaram Laksman Talekar» Director(IT)- Mr. Manish Tripathi
Website: www.mydabbawala.comE- Mail : [email protected]
CodingVLP : Vile Parle (Suburb in Mumbai)
9E12 : Code for Dabbawallas at Destination E : Express Towers(Bldg. Name)
12 : Floor No.
E : Code for Dabbawallas at Residential station.
3 : Code for Destination station (E.g.. Nariman Point)
Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes:
DABBAWALLAS MODES OF TRANSPORTZero % fuel Zero % investment Zero % modern technologyZero % Disputes
99.9999% performance 100 % Customer Satisfaction
CODING OF DABBAS
1-10 CHURCHGATE12 MARINE LINES13 GRANT ROAD, BOMBAY
CENTRAL15 LOWER PAREL16 DADAR (WEST)17 DADAR (EAST)18 ANDHERI (EAST, WEST)
10:34-11:20 am : 12 coach local – 4000 people- regular disputes but no delays / errors
11:20 – 12:30 pm : UNLOADING AT DESTINATAION
In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas
RETURN JOURNEY:RETURN JOURNEY:1:15 – 2:00 pm
2:00 – 2:30 pm
2:48 – 3:30 pm
3:30 – 4:00 pm
THE ROYAL VISIT:THE ROYAL VISIT:
RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAIAIRWAYS MUMBAI
Sir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.
Awards and FelicitationAwards and Felicitation Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala – 4th march – 2001.
Documentaries made by BBC ,UTV, MTV, and ZEE TV
CERTIFICATES
Six Sigma Certificate By Forbes group
ISO 9001:2000 by "The Joint Accreditation System Of Australia And New Zealand” – JASANZ
NATIONAL INSTITUTION FOR QUALITY AND RELAIBILITY 23 April 2005
Some AchievementsSome AchievementsWorld record in best time
management.
Name in “GUINESS BOOK of World Records”.
Registered with Ripley's “ believe it or not”.
Inspiration of ManagementInspiration of Management supported by hsupported by http://www.mydabbawala.com/ ttp://www.mydabbawala.com/
Their AchievementsDocumentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.
CASE STUDY made by : ICFAI Press Hyderabad & BangaloreRichard Ivey School of Business – CanadaAlso, Included in a subject in Graduate School of Journalism University of California, Berkeley
Invitations from : CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai
Radio: German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
Order Dabbawalas Products and services Online
MyDabbawalas.com developing a software application through which the people of Mumbai can order Dabba service online through internet. The order will be booked online and Dabba will be picked up from your home and will be delivered to office in time. Please wait , the software will be soon available. Meanwhile you may send us E-Mail us at [email protected] with your details ( name, home address , office address , home phone , office phone , mobile number , whether you want dabba on Saturday) and He will contact you to start the service.
Order through SMSOrder through SMS Although the service remains essentially low-tech, with the barefoot
delivery boys as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS. A web site, mydabbawala.com, has also been added to allow for on-line booking, in order to keep up with the times. An on-line poll on the web site ensures that customer feedback is given its place.
The success of the system depends on teamwork and time management that would be the envy of a modern manager. Such is the dedication and commitment of the barely literate and barefoot delivery boys (there are only a few delivery women) who form links in the extensive delivery chain, that there is no system of documentation at all. A simple colour coding system doubles as an ID system for the destination and recipient. There are no elaborate layers of management either — just three layers.
Each dabbawala is also required to contribute a minimum capital in kind, in the shape of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the white trademark Gandhi topi (cap). The return on capital is ensured by monthly division of the earnings of each
unit. - [email protected]
THANK YOUhttp://www.mydabbawala.com/