magento solution partner program - the good, the bad and the ugly

Meet Magento PL 2015

Magento Solution Partner Program The Good, The Bad and The Ugly

Aron Stanić, Inchoo


About me


• 6 yrs leading sales processes at Inchoo

• in close touch with clients and Magento

• MCSS

• #RealMagento enthusiast

About me


Solution Partner ≠

Reseller PartnerMagento today


Magento is a great eCommerce platform.


26% of the eCommerce market share in the Alexa Top 1 Million.

Hivemind’s April 2015 Report


240.000+ customers

200+ solution partners 5.000+ certified experts (dev+business)


What makes all this possible?


Community of amazing individuals and companies.



Reseller PartnerWhat’s next?


Code gets a huge revamp ✓ Connect does too ✓

What’s new with Magento 2?


Something’s missing, though…



Reseller Partner

Magento Solution Partner Program


The Good


Partner Portal with everything it holds

Visibility towards merchants

Opportunity to be involved with larger leads directly with Magento

Extra revenue from commissions

The Good


The Bad


Solution Partner ≠ Reseller Partner

Enabling revenue, not being acknowledged (license renewals for long-term clients)

The Bad


The Ugly


Partners are incentivized to “hit and run” rather than build with quality and establish lasting relationships.

No formal recognition for saving customers (cleaning someone else’s mess).

The Ugly


The popular vote


3-question survey with fellow partners.

Not a representative sample.

But indicative results.

Survey for MM15PL


average grade: 3.25

(on a scale 1- 5, with 5 being the best)

time as partner: all 3+ years

Survey results


“We'd like less emphasis to be placed on number of new licenses sold and more emphasis to be placed on quality implementations and keeping existing Magento merchants happy.”

Survey comments


“The revenue goals approach should be reworked, especially for the countries where eCommerce market is not comparable to largest ones, like USA or Germany.”

Survey comments


“More focus on parter technology skills and quality.”

“I feel the current way is too commercial. We should have more technical cooperation, knowledge exchange.”

Survey comments


“Efforts spent keeping EE clients renewing their licenses should also be recognized.”

“Magento merchants renewing their licenses does not seem to count, even when a Partner fights very hard to save the renewal.”

Survey comments


How to improve the Solution Partner Program?


• Rework revenue goals, attribution and commission model – different goals for different territories – recognize client/merchant lasting relationships – renewals should also count

• Make a distinction between a Solution and a Reseller Partner

Suggestions


• Recognize and acknowledge win-backs – when partners take over messy projects

• Prioritize quality - all the time! – higher caps for number of certified developers for partners – introduce MCSS as a must-have certification – code reviews by ECG

Suggestions


Why?


So let’s create an environment where everyone wins.


Magento Partners

Merchants


“There is no problem that community cannot solve.”

- Ben Marks


Questions?


Dziękuję.

@aronstanic [email protected]

magento solution partner program - the good, the bad and the ugly

Internet