Revving Up the Social Engine

Tami Cannizzaro

Sr. Director, Demand Generation

@TamiCann

digitalageofmarketing.com

Human Behavior Has Changedand there is no longer a captive audience…. For anything.

It’s all about the

Attention Grid

Social advocacy gives your organization

Authentic Reach

It turns out the bag of marbles has roughly

300% More Surface Area

Earned Media is Credible

10 Tips for Building a Social Engine

2,500+ Advocates for Your Brand

10,000+ Interactions

50,000,000+ Social Media Impressions

1. Build Employee Advocacy.

2. Find the Influencers. Tribe Up.

3. Use Social to Boost SEO Rank.

4. Write a Blog. Syndicate it Everywhere.

• LinkedIN

• Magento Small Business

• Guest Blogs

• Slideshare

• Twitter

5. Engage with Relevant, Timely Content.

6. Use the Data to Know Your Customers.

• Patterns of Behavior

• Personality

• Gender

• Religion

• Age

• Intelligence

• Affinities

7. Target Local. By Role. By Vertical.

8. Build Community. Add Value.

9. Curate Social Content.

10. Build a Personal Brand.

Socialis the fuel of thenew marketing engine

Participate in the Conversation

• Share Social Content

• Author a Blog

• Personally Engage

• Joined the LinkedIN Community

• Become an Active ‘Fan’

• Shape the Conversation

Thank You

Tami Cannizzaro

@TamiCann