Design (Detail how your front page will look. Discuss the choice of masthead and what genre of music your publication will promote.)

My publication will be promoting music that is in the Rock Genre. I will be including photos of bands that I have taken at shows, extra information about artists such as album reviews, tour posters and song lyrics, and the latest news about the Rock Genre. My cover page is going to have a colour scheme that is not too busy, but makes it look appealing to potential buyers. I am looking at including two main colours, alongside Black and White as Pink and Blue are stereotyped as Boy and Girl colours, so this will make my issue appeal to both genders. I also want to include a small amount of yellow, because I found that during my research, Yellow is often used alongside Pink and Blue, and I think it looks very effective. My magazine title is Crowd Surf’, I chose this because it is linked with my genre and I think it is different and unique, this could also draw in buyers who are interested in my magazine. I have chosen a font from www.dafont.com that I feel is really effective and will be across the top of my cover page in order to stand out to the reader. The font also works with my genre of the magazine, so it all links together.

House style (Discuss the choice house style of your publication. House style is 'the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications'. This includes font, colours, design of contents and page layout.)

Like I briefly mentioned in my first paragraph, I am going to have a colour scheme that involves two main colours, one colour that is not main but will be used throughout and two shades, Pink, Blue, Black and White. I feel that these five colours work well together and will appeal to people within the Rock Genre because the Pink and Blue are darker shades and not light. Also, issues of Kerrang have used Hot Pink, Yellow and Electric Blue in the past together, and it has looked very effective. Also, having Pink and Blue together will hopefully make my magazine appeal to both male and female, because if I only used one of the colours, the issue would look like it was more aimed at a specific gender and not both. All of the text in my articles is going to be in caps lock and in the same font (with the exception of some sub-headings) I am doing this because I want my magazine to look neat and tidy. Plus, the writing may be easier to see if it is in capital letters and al in the

same font. My page layout is going to be in the style of a scrapbook/sketchbook, I was inspired greatly by Hammer Magazine and I think having each page like a different scrapbook page involves the reader a lot more; because there is more to look at. I have decided that I am going to use the font ‘Ebrima’ because it is very clear when in capital letters and I really like the look of it.

Target audience (who would be the target audience for your product? Give a detailed example of who your target market would be.)

My target audience for my magazine is Rock Music fans and between the ages of 14-20. Other rock magazines such as Kerrang are aimed at people from the ages of 14-35, the reason mine is only aimed at up to 20 year olds is because I am only quite young myself, so I know what people my age like and I know what appeals to them. Also, my scrapbook/sketchbook layout idea may not appeal to people older so I think my age range is safe. I also want my magazine to appeal to both male and female to make my marker more diverse.

Cover information (how much will your publication cost? Will it be monthly/weekly/bi monthly? How much revenue would you expect to make?)

I am looking at pricing my publication at £1.20, this is because it is a brand new publication and I want people to see it, so it shouldn’t be too expensive. I am also going to have a digital option as well, this is to keep up with the current technology phase and provide my magazine to more people around the world. I am looking at my issue being a monthly thing, this will give me time to make sure that each issue has as much detail as possible in it and is at a good enough standard for the readers. And, I would be happy to just sell at least 100 copies and make £120 at least, I wouldn’t expect to make much at first, but once the first few issues have been released, I would hope that my issue attracted some attention.

Publishing house (which publishing house would print your magazine and why? Look back at your previous institution research.)

I would want the Bauer Media Group to print my magazine, because they already have experience with publishing Rock Music Magazines so I feel that they will know best about them. They also have a lot of products that could advertise my publication, so not just magazines, but Radio Stations and Music Channels.