magazine prototype

EqQ U A R T E R L Y

The Heart & Pulse of the Central Coast

Media Kit 2009 - 2010

‘Eqwine Quarterly’ is a free, quarterly publication that will capture the spirit and beauty of the horse farms, wineries and vineyards that have become the very Heart & Pulse of the Central Coast, through captivating photography, inspirational editorial content and enlightening advertisements. As our name suggests, we have blended two lifestyles together–those who enjoy the equestrian way of life and wine lovers up and down the Central Coast of California. Our readers will look forward to the community-driven perspective, creative spirit and breathtaking photography, tastefully displayed throughout every issue.

Combining Equine & Wine into one publication is only part of what makes us unique. We hope to give a voice to all of those who feel passionately about these two subjects; providing them with an upscale, over-sized canvas on which to tell their stories.

Eqwine Quarterly will be distributed to prominent and distinguished businesses and points of interest throughout Santa Barbara County and beyond – south to Los Angeles and north to Paso Robles. As an Advertiser, you will contribute to the growth of Eqwine Quarterly’s reach by becoming a critical point of contact through distribution and display of your allotment of magazines.

We project that circulation after our first year to be up to 20,000 magazines—reaching an estimated 40,000 readers–both residents and visitors alike. The premiere issue of ‘Eqwine Quarterly’ will be coming out in early 2010.

Published by Cavallino Communications Teri Lee Langdon, Owner/Creative Director648 Floral Drive, Solvang, CA 93463 Office: 805.686.0976 Cell: 570.945.3004 www.eqwinequarterly.com Email: [email protected]

What Makes Eqwine Quarterly Unique?

‘Eqwine Quarterly’ will also be publishing our first issue online–reaching an online community of prospective customers!


‘Eqwine Quarterly’ was created exclusively for Equine & Wine Enthusiasts living, visiting, or just enjoying life in on the Central Coast of California.

Some of our advertisers include:Equestrian Centers Horse Breeders & Trainers Farming Equipment & Services Feed & Supplement Suppliers Ranch Construction & Fencing

‘Eqwine Quarterly’ will be distributed in hotel lobbies, restaurants, spas, gourmet specialty stores and, of course, in the businesses of all of our advertisers up and down the Central Coast of California. As we grow, so will our circulation!

Our readership consists of people of all ages and all walks of life who are passionate about the equestrian lifestyle and wine production on the Central Coast of California. Readers include: residents and visitors, equestrians, lovers of the culinary arts, photographers, artists and craftsmen, farmers and ranch owners, horse trainers and breeders, wine makers and vineyard owners – just to name a few.

Wineries, Vineyards & Tasting Rooms Hotels & Restaurants Gourmet Shops Real Estate Specialists Winery & Vineyard Suppliers

Advertisers & Magazine Distribution


2009-2010 Editorial Schedule

Feb./April Reserve Ad Space by 1/15 Finished Art by 1/31

June/Aug. Reserve Ad Space by 5/15 Finished Art by 5/31

Sept./Nov. Reserve Ad Space by 8/15 Finished Art by 8/31

Dec./Jan. Reserve Ad Space by 11/15 Finished Art by 11/30


Editorial Features & Schedule

‘Eqwine Quarterly’ will feature inspirational, informative, creatively written editorial designed to appeal to the Equine & Wine Enthusiast. We will interview horse trainers and winemakers, profile horse owners and their horses, showcase the latest restaurant trends pertaining to food and wine, explore new wine pairings and write reviews on some of your favorite local wines. These stories will compliment the dramatic and breathtaking photography displayed throughout all of our pages.

We plan to launch the premeire issue of ‘Eqwine Quarterly’ in early 2010.


‘Eqwine Quarterly’ is an upscale, over-sized publication printed on premium paper and using only the finest inks and finishes. Full-page ad space is the only size we offer.

Full-Page Ad Dimensions:Full Page No Bleed: 7.65”(w) x 11.275”(d) Full Page Bleed: 8.75”(w) x 12.25”(d) Size includes 1/8” bleed. Trim Size: 8.5”(w) x 12”(d)

Full-Page Ad Rates:Price for Insertion(s) 1x: $1,850 2x: $1,750 3x: $1,650 4x: $1,550*Special Packages will be offered to Advertisers who would like to run two ads in one issue.

Back Cover:Size: 8.75”(w) x 12.25”(d) Size includes 1/8” bleed. Trim Size: 8.5”(w) x 12”(d)Price for Insertion(s) 1x: $2,000 2x: $1,900 3x: $1,800 4x: $1,700

Two-Page Sponsorship Ads: Size: 17.25”(w) x 12.25”(d) Size includes 1/8” bleed. Trim Size: 17”(w) x 12”(d) Price for One Time Insertion 1x: $1,850(Photography, Copy Writing and Ad Design are included with the price.)

Payment Method: Checks Preferred. Please make check out to:Cavallino Communications/Teri Lee Langdon648 Floral Drive, Solvang, CA 93463(Credit Card payment coming soon!)


Ad Specifications and Rates

EqQ U A R T E R L Y

The Heart & Pulse of the Central Coast.

Introducing a fabulous new publication designed exclusively for the ‘Equine & Wine Enthusiast’ living, visiting, or just enjoying life on the Central Coast of California.

Who Are Our Advertisers?Wineries & Vineyards Equestrian Centers Tasting Rooms Horse Trainers & Breeders Restaurants Farming Equipment & Services Gourmet Shops Feed & Supplement Suppliers Real Estate Everything Equine

Eqwine Quarterly is a free, quarterly publication that will capture the spirit and beauty of the horse farms, wineries and vineyards that have become the very Heart & Pulse of the Central Coast, through captivating photography, inspirational editorial content and enlightening advertisements. Our readers will look forward to the community-driven perspective, creative spirit and breathtaking photography, tastefully displayed throughout every issue.

Eqwine Quarterly will be distributed to prominent and distinguished businesses and points of interest throughout Santa Barbara County and beyond – north to Paso Robles and south to Los Angeles. As an Advertiser, you will contribute to the growth of Eqwine Quarterly’s reach by becoming a critical point of contact through distribution and display of your allotment of magazines. We project that circulation after our first year to be up to 20,000 magazines–reaching an estimated 40,000 readers –both residents and visitors alike. The premiere issue of Eqwine Quarterly will be coming out in early 2010.

SpecificationsEqwine Quarterly is a unique, over-sized publication, printed on premium paper, using only the finest inks and finishes. Full-Page ad space is the ONLY size we offer. We can provide design services for those Advertisers who do not have an existing ad for their business or who need their ad resized. Please call us today for pricing and ad space availability. 805.686.0976

Eqwine Quarterly is published by Cavallino Communications located in Solvang, CA.

‘Eqwine Quarterly’ offers complimentary photography and design services to advertisers who have purchased ad space for submission in ‘Eqwine Quarterly.’ Please call Cavallino Communications to make arrangements for custom photography and design services at 805.686.0976.

File FormatsPress Quality High Resolution (300 dpi +) PDF (preferred) TIFF, PSD, AI and INDD files also accepted. All photos must be in CMYK (300 dpi +)Send High Resolution PDF ad files to: [email protected] Or send files on a CD - formatted for Mac computers to:Cavallino Communications, 648 Floral Drive, Solvang, CA 93463

Complimentary Ad Design for 2 ads with 4 issue contractWe will provide 2 proofs per ad design. Additional design services after the second proof will be billed at $85 per hour.

‘Eqwine Quarterly’ has the right to edit or reject any advertisement which the staffdeems inappropriate for the publication.


Ad Design & Production


magazine prototype

Documents

quarterly publication

central coast of california

wine lovers

wine makers

wine production

central coastmedia kit

equine wine enthusiasts

horse trainers