eacherThe #1 Catholic School Resource

E d i t o r i a l I A u d i e n c e I C i r c u l a t i o n I M a r k e t i n g

MAGAZINE MEDIA GUIDE

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The Catholic Market by the NumbersThere are 6,594 Catholic schools in the U.S

CATHOLIC SCHOOLS

Elementary Schools 5,399Secondary Schools 1,195

Nearly 2 million: Number of students educated in the Catholic school system; the largest private school system in the country.

ENROLLMENT

Elementary + PreK 1.4 millionSecondary 582,785

Teaching staff in Catholic schools is more than 151,000 nationwide.

TEACHING STAFF

College Degree 70%Some College 18%High School 12%

Source: National Catholic Educational Association

Catholic schools with an admission wait list — that’s one in every three schools.

Non-Catholic student enrollment in Catholic schools.

Ranking in terms of size, behind only the U.S public school system.

32%

16%

2nd

With nearly 2 million students educated in Catholic elementary and secondary

schools, the Catholic school system is the largest private school system – and second

largest school system – in the country. OUR readers have purchasing power.

32016 - 2017 MEDIA & MARKETING GUIDE

A $15 BILLION MARKET EDUCATING NEARLY 2 MILLION STUDENTS.

The average Catholic elementary school

enrolls 258 students

employs 10 teachers

has an annual budget of more than $1.5 million

spends more than $1.1 million

The average Catholic secondary school

enrolls more than 488 students

employs 43 teachers

has an annual budget of nearly $5.7 million

spends nearly $4.6 million

Who Is Involved in Catholic School Site-Based Purchasing Catholic schools are site-based, meaning that the purchasing decisions rarely leave the build-ing. Purchasing decisions are made by a team of school staff including teachers who specify, recommend, and influence the purchasing deci- sions for a variety of school needs from curri-culum to technology to classroom furnishings to fundraising programs.

Catholic schools are funded through tuition and fees, parish funds, fundraising programs, and federal and state funding. Since 1965 students, teachers, and other private and religious school personnel have the statutory right to participate in several K-12 education programs authorized by the federal government.

TODAY’S CATHOLIC TEACHER IS MORE THAN A MAGAZINE...

IT’S A MARKET ! A $15 BILLION MARKET !

EXPENDITURES AND FUNDING

The Catholic School Market is a $15 Billion Market

Elementary School Annual Expenditure $8.1 Billion

Secondary School Annual Expenditure $6.9 Billion

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Today’s Catholic Teacher is distributed to 40,000 Catholic school teachers and principals. Copies of the magazine go into every Catholic school in the country. That’s 100% of Catholic schools! With an average pass-along rate of 5.4, Today’s Catholic Teacher reaches more than 250,000 Catholic school decision makers.

Our readership is primarily composed of teachers (47%), principals (49%), and other (4%).

Audience & Reader Profile

100%

92%

84%

97%

80%

80%60%

of our readers have at least a bachelor’s degree. 88% have done at least some postgraduate work.

of our readership is female, with 65% responding they are teachers and 24% saying they are principals.

of our readers report using print publications regularly for gathering information relevent to their work.

of our readers spend their own money on classroom materials each year.

of Today’s Catholic Teacher readers report the magazine plays an important role in their classroom work.

use the magazine when preparing lesson plans.

use the magazine to understand new classroom technologies and teaching trends.

* All cited statistics: U.S. Department

of Education. Institute of Education

Sciences, National Center for Educa-

tion Statistics, NCES.ed.gov/fastfacts/

display.asp?id=46

With every passing school year, technology becomes an even more

integrated part of the educator’s toolbox. Not long ago, having a

desktop computer in a classroom was seen as cutting-edge technol-

ogy. Now, new kinds of technology—from tablets to MP3 players and even

cell phones—are finding a place in the classroom.

The speed at which new technology is appearing makes the most recent

government statistics—published in 2009—already fairly outdated. But ac-

cording to those statistics:

• 97 percent of teachers had one or more computers located in the class-

room every day.

• 54 percent could bring additional computers into the classroom.

• Internet access was available for 93 percent of the computers located in

the classroom every day, and for 96 percent of the computers that could be

brought into the classroom.

• The ratio of students to computers in the classroom every day was 5.3 to 1.

Teachers reported having the following technology devices either available

as needed or in the classroom every day:

• LCD (liquid crystal display) or DLP (digital light processing) projectors: 36

and 48 percent, respectively.

• interactive whiteboards: 28 and 23 percent, respectively.

• digital cameras: 64 and 14 percent, respectively.

Of the teachers with the devices available, the percentage that used it

sometimes or often for instruction was 72 percent for LCD or DLP projectors,

57 percent for interactive whiteboards, and 49 percent for digital cameras.*

The variety of educational technology products is extensive and con-

stantly growing. Selecting the ones that are best for your students is very

important and can be confusing. To help you make the best technology deci-

sions, Today’s Catholic Teacher has collected in this special section messages

from some of today’s top educational technology suppliers. Their appearance

here demonstrates their interest in serving Catholic education. Each message

provides web addresses, toll-free phone numbers, or other ways to request all

the information you might want. Please take advantage of this opportunity by

reviewing this section, and tell the advertisers that you saw their message in

Today’s Catholic Teacher.

todayscatholicteacher.com | 33

SPECIAL

FEATURE

todayscatholicteacher.com | 39

38 | April/May 2014

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lessons every day that

mold their future lives.

Zaner-Bloser provides flexible,

customizable products to help

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7/22/13 2:11 PM

New Technologies, Digital Literacy

Practices, and Effective Technology

Use in Writing Instruction

Following is an excerpt from

“21st Century Literacies: Tech-

nology, Digital Media, and

Writing” by Julie Coiro, Ph.D.,

and Sara Kajder, Ph.D. Coiro

and Kajder are consulting authors

of Zaner-Bloser’s writing program,

Strategies for Writers. Their full arti-

cle appears in the program’s Teacher

Edition. Learn more at zaner-bloser.

com/StrategiesForWriters.

While the writing technology of

ink on paper remains, the reality is

that the landscape of tools for writ-

ers has changed. The changes have

come faster than we can possibly

learn each tool, and the creation

of new tools is changing moment

to moment. As a result, writing

teachers must sit alongside student

writers and learn together.

In addition, teachers of 21st

century writers need to be thought-

ful. We need strategies for how to

navigate what’s new and how to best

equip our writers to be flexible, pur-

poseful, and effective. We also need

to remember that we come to these

moments for learning with a great

deal of expertise in knowing what

it means to be a writer. We aren’t

starting over. We’re just thinking in

newer, more open ways.

This isn’t about learning the

“hottest” new technology tool. The

goal is to think about the

literacy practices that emerg-

ing tools, writing spaces, and

digital media make possible,

and then to consider how these

sit comfortably within your current

practices or demand new thinking.

Each of these practices allows

us to look across the range of tools

available and make very specific,

intentional selections in where we

pay attention and why. The goal

is to think less about the tool and

more about what we want writers

to do. Simply put, the practices live

significantly beyond the shelf life of

a tool, and they value and affirm the

knowledge that each of us brings to

this work as writing teachers (more

than techies).

ADVERTISEMENT

The Today’s Catholic Teacher reader has been reading the magazine for an average of

7.5 years.

Readers have taught in a Catholic school for an average

of 10+ years.

One in three readers chose to be a Catholic school teacher because he or she feels a calling to share

the faith with students.

Readers See and Respond to Your Advertisement in Today’s Catholic Teacher Magazine

Sources: Mark Clements Reader Research Study, 2011; Today’s Catholic Teacher magazine survey, 2013

52016 - 2017 MEDIA & MARKETING GUIDE

Audience & Reader Profile

ClassroomFurnishings

TeChnology Playground equiPmenT

seCuriTyProduCTs

sPorTsequiPmenT

signage

80%

70%

60%

50%

40%

30%

20%

10%

0

School Environment PurchasingOur readers are directly involved in specifying and purchasing a variety of products for the school.

have PurChased

Plan To buy in The nexT 18 monThs

Source: 2014 Today’s Catholic Teacher reader survey

Professional Development and Testing/Guidance Counseling

Fundraising PurchasingTeachers and principals play a role in specify-ing and purchasing fundraising programs for their school. Catholic schools average three fundraisers per year.

Curriculum PurchasingTeachers and principals have the purchasing and specifying authority for curriculum mate-rials, including textbooks and supplementary materials.

81% of respondents say they are involved

in the purchase of general curriculum.

85% of respondents say they are involved

in the purchase of religious curriculum.

53% of our readers are involved in specifying

and purchasing fundraising programs.

33% plan to purchase in the next eight months.

91% of our readers are involved in specifying

and purchasing professional development products.

81% of our readers are involved in specifying

and purchasing testing/guidance counseling products.

73% ofrespondents plan

to buy in thenext 18 months

54% ofrespondents plan

to buy in thenext 18 months

6

WINTER 2016-2017

SPRING 2017

SUMMER 2017

Back to School/Classroom Supplies Directory “10 best” lists (best math curriculum, best playground ideas, best ways to communicate with parents, etc.) • Tips for starting the new year right • Bringing the arts to the classroom, along with supplies lists and activity ideas • Organizational ideas and products for starting the new year • Best tools for classroom discipline • Profile of organizations that teach discipline and encourage teachers

Technology in the Classroom Guide to newest products and ways to use them • integrating and updating classroom technologies • Special section of FUNDRAISING GUIDE and ways to incorporate technology • Christmas activities • Teaching students with special needs, how tech can help • Interactive ideas for connecting home to classroom and communicating with families • Information about early Childhood Education, Catholic “preschool” programs & curricula

ICE Awards “Great Ideas” from readers • Ideas for recognizing excellence in Catholic education • Inspiring ideas and stories from real-life educators • A look at the nominated ICE awards schools and their stories • Principals share what works in their schools for inspiring and encouraging teachers • Classical education: how and why it is making a comeback • How to understand state and federal educational standards & what they mean for your classroom • Ideas for classroom trips and travel, historical sites

Professional Development A look at available programs for professional development • Upcoming conferences for educators • Online learning, including lists of online universities for Masters in Education • Teacher’s perspective on certification programs of interest to educators • Supplemental educational resources for students in summer • Ideas for teachers’ personal downtime in summer, books to read, ways to relax and reinvigorate

FALL 2016

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72016 - 2017 MEDIA & MARKETING GUIDE

2016 - 2017 Advertising Rates & Dates

BUSINESS-REPLY CARD INSERTSBRC Space Charges: All BRCs must be accompanied by ROP space advertising.

5” x 7” — $4,115

4” x 6” — $3,740

Inserts: Sizes - 5” x 7” up to 8” x 11-1/8.”

We trim 1/8” from head, face, and foot. Stock—60# text minimum up to 100# cover maximum weight. Position—all inserts jog to foot (bottom). Printing is an additional charge; tipping is an additional charge. Bind-in card incurs no additional production charge if supplied according to specifications. All production costs for inserts printed by publisher must be paid by advertiser. Publisher’s discount—none. Mail order—no special rates. Inserts are not counted in determining frequency rates.

1X 4X 8X Full page $7,995 $7,515 $7,035

2/3 page Vertical $6,190 $5,890 $5,450

1/2 page Horizontal $5,330 $5,050 $4,690

1/3 page Vertical or Square $3,280 $3,215 $2,885

1/6 page $1,150 Per Ad

ERIC LESTRANGE NatioNal accouNt ExEcutivE

Phone: 866-755-7715 • Fax: 800-220-9611 | eric.lestrange@bayard-inc.com

Contact

ISSUE RESERVATION MATERIAL MAIL DATE

Fall 2016 July 1st July 11th August 16th

Winter 2016 September 28th October 10th November 12th

Spring 2017 December 21st January 9th February 13th

Summer 2017 March 23rd April 3rd May 9th

PREMIUMPOSITIONS

Includes the Back Cover (C4) Inside Front Cover

(C2) and Inside Back Cover (C3)

20%premium

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ConTaCT inFormaTionAny questions concerning the specifications of your ad, please contact:Alan Larrivee | Director of Operations | Bayard Inc1 Montauk Ave Suite 200 | New London, CT 06320TEL: 860-437-3012 Ext 855 | Fax 203-200-7966

PreFerred maTerials

a. Submit your high resolution PDF/X-1a files to alan.larrivee@bayard-inc.com. Please include magazine title and issue date, along with advertiser name and contact information.

b. Bayard, Inc. utilizes virtual proofing technology at all print facilities. Hard copy guidance is no longer requi- red. Crop marks are only required for ads that bleed. Bleeds should extend 1/8” on all four sides. All co-lors must be CMYK, no spot colors. Four-color solids should not exceed SWOP density of 280%. Images must be a minimum of 300dpi at 100%. Web-site images of 72dpi increased to a higher dpi are not appropriate for printing.

c. Any questions concerning the specifications of your ad, please contact: Alan Larrivee, 1 Montauk Ave., Suite 200, New London, CT 06320. Telephone: 860-437-3012, Ext. 855

CoPy and ConTraCT regulaTions

a. Only the conditions appearing here are binding upon the publisher. The publisher shall not be bound by any conditions, printed or otherwise, appearing on order blanks, in agency forms, with copy instructions, or otherwise that conflict with the provisions of this rate card.

b. The publisher reserves the right to exclude any advertising that does not conform to the standards of the publication. All advertisements must be clearly and prominently identified by a trademark or other identification of the advertiser. The word “advertisement” shall be printed at the top or bottom of advertisements that, in the opinion of the publisher, might be confused with editorial material.

c. The advertiser and its advertising agency, if there is one, shall be jointly and severally liable for payment of all monies due and payable to the publisher.

d. The forwarding of an insertion order or space contract shall be construed as acceptance of all rates and conditions set forth in this card.

e. Rates are subject to change without notice. f. Frequency discounts are based on calendar year. Cancellation of space

reservation by the advertiser or its agent will result in an adjustment of the rate to reflect the actual space used at the earned frequency or volume rate.

g. All position stipulations that appear on orders will be treated as requests unless guaranteed in writing by the publisher.

h. All advertising composition and electronic file preparation must be separately paid for by the advertiser.

i. The publisher shall not be liable for any costs or damages if for any reason the publisher fails to publish an advertisement.

j. In consideration of the publication of an advertisement, the advertiser and/or agency will fully indemnify and save the publisher harmless from and against any judgments, costs, expenses, or disbursements incurred from any claims or suits arising out of publication.

8 1/8

7 7/8

10 7

/8

11 1/8

1/8”

ble

ed

1/8” bleed

1/8” bleed

1/8” bleed

FULL-PAGE (Full-bleed)7-7/8” x 10-7/8”

Trim size

Trim Size:7-7/8” x 10-7/8”Add 1/8” bleed to all four sides for

full-bleed

Bleed Size:8-1/8” x 11-1/8”

(Includes 1/8” bleed)TWO-THIRDSPAGE4-9/16” x 10”

ONE-THIRDPAGESquare4-9/16” x 4-7/8”

ONE-THIRDPAGEVertical2-3/16” x 10”

ONE-SIXTHPAGE

2-3/16” X 4-7/8”

TWO-PAGE SPREAD(Full-bleed)16” x 11-1/8”

FULL PAGE(Non-bleed)7” x 10”

HALF PAGEHorizontal

7” x 4-7/8”

Technical Specifications

MECHANICAL REQUIREMENTSPublication Trim Size: 7-7/8” x 10-7/8”One page bleed: 8-1/8” x 11-1/8”Live matter should be 1/4” from trim edgePrinting: web offset

92016 - 2017 MEDIA & MARKETING GUIDE

Digital Advertisingcatholicteacher.com

E-MARKETINGNearly 80% of Catholic schools buy products online, and 1 in 4 readers say they have purchased a product or visited a website from an advertisement in the magazine.

Banner advertising on Today’s Catholic Teacher’s companion website is an effective part of your overall mar-keting plan.

Email communications. Deliver your message directly to the inboxes of Catholic school decision makers from our highly effective, extensive subscriber list.

Web survey sponsorship. Gain powerful, effective customer insight with electronic surveys targeted to the Catholic school market.

Social Media. Drive traffic directly to your website with your product listed in our Today’s Catholic Teacher Store on Facebook and a pin on our Pinterest Page.

All cover positions are charged four-color. Please check with your representative for availability and pricing on these exceptional opportunities that include additional marketing benefits. SQUARE BOX

300 pixels x 250 pixels

SKYSCRAPER160 pixels x 600 pixels

BANNER728 pixels x 90 pixels

HOME PAGE INSERT952 pixels x 260 pixels

WEB ADVERTISINGtodayscatholicteacher.com

WEB ADVERTISING LENGTH OF EXPOSURE Banner $1,500 for 30 days

skyscraper $1,500 for 7 days

square Box $1,500 for 30 days

Home page Insert $1,500 for 7 days

ERIC LESTRANGE NatioNal accouNt ExEcutivE

Phone: 866-755-7715 • Fax: 800-220-9611eric.lestrange@bayard-inc.com

Contact

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Thank you!ERIC LESTRANGE

NatioNal accouNt ExEcutivE Phone: 866-755-7715 • Fax: 800-220-9611

eric.lestrange@bayard-inc.com

TODAY’S CATHOLIC TEACHER Bayard iNc 1 MoNtauk avE., SuitE 200

NEw loNdoN, ct 06320

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