AS MEDIAAS MEDIA STUDIESSTUDIES

FOUNDATION PORTFOLIOFOUNDATION PORTFOLIO

RESEARCH & PLANNINGRESEARCH & PLANNING

CENTRE NO: 11049CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGEST FRANCIS XAVIER COLLEGE

Shina Espin GrandaShina Espin Granda

2366 2366

The music genre of my music magazine is:

GENRE: Salsa

The genre I choose is Salsa and my chosen title is Salsero because its got to do with my main Genre, Salsa but I changed the way salsa is spelt by putting Salsero, giving a tone to the way it’s said, more moving. However the disadvantage of this title is that it’s a masculine way of saying salsa, but by saying Salsera, it will be seen as a feminine magazine, so Salsero was the only option, because it can be used for either male and female.

TARGET AUDIENCE:

My magazine will be targeted at people aged 20 years and over, for people who are mostly Latina/o are matured individuals, university students who like different styles of music and are less interested in R&B, Hip Hop and so on, by becoming interested in actual context of Salsa music.

The person would be a happy, young and lively individual.

Would be a religious and well cultured male/female who likes to go out with friends, go cinema, shopping, but also likes to study hard and make us of there opportunity's in life. Researching into Salsa music magazines,

its set during summer because Salsa comes from South America, knowing this I have to put lively summer themes to it, like beaches, festivals, what to wear, what Salsa clubs are best, questions like this are found in Salsa music, young people would also be interested in what the ‘celebrity's’ of Salsa have to say and what gossip they are bringing to us. The target audience would like to relate to these magazine and feel like there involved in this situation in some way, feeling there not alone.

Studied Research On Genre MagazineStudied Research On Genre Magazine

Latin NY is the sub-heading of this magazine, coloured light green and has baby pink on the fonts, also yellow on other type phrases, which shows the aliveness of Salsa music because from the research I’ve done and know, Salsa is mostly an up beat type of tune, mainly danced very fast with a feel free move. It’s a very competitive dance in most places of south America, mainly in Colombia because this is where Salsa was first placed, not knowing salsa in south America, would be discriminated against. Most of the salsa artist are from Colombia, like Oscar D’leon, who's in the front page of the magazine, this is helpful for the reader as they know what type of music magazine they are reading. There’s a big heading, with a big font size and text, ‘night club rip off’ meaning that its telling people or warning them of clubs that are ripping them off, because knowing about salsa, it’s a very important subject into knowing where they will be going to dance and listen/or relax while listening to this type of music, it attracts audiences eye of which like this type of music.

Seeing all the type of magazines Latin NY sell, I saw that there mainly sell music.

This is another magazine in which is based on salsa music and or other music like Cuban music. Latin NY is selling an advert on ‘Summer Carnival’, which is why its at the end corner and background coloured in bright orange, showing the importance of the carnival event, all the other font sizes, colours are much more smaller than this font or less brighter, because the magazine is selling the article about the carnival. This seems simple but it’s very effective, the summer carnival is one of the most important carnival done in South America, I know this because ever since my childhood, south American carnivals were seen as an important time to be with your people and celebrate with this big traditional dances. There’s one main image of a woman wearing traditional clothes of some place in south America, showing that carnivals on soon, and from the face expression she shows, explains to us that carnival is a time for gathering together and celebrating this occasion.

Studied Research On Genre Magazine

1)

This Magazine ‘Latin N.Y’ is targeted to woman, we can see this from the colour used in the mast head, pink, which is the primary colour for female audience. We know its targeted to woman because of the main image used, with two woman enjoying their summer, we know its summer because they are located in a bright place and are equipped with an ‘ice cream’, which is mostly eaten in summer, the text on top of the magazine saying ‘hot summer tips on cool places to go’ clearly stating that it’s a summer magazine. The main image of the woman can be identified, shown as exposing unnecessary enjoyment, because the one on the left is exposing an excitement on another level, rather than showing summer joy, however the one on the left looks more sensible and works well for this magazine. The heading ‘Salsa Roots’ is layered out at the bottom of the main image, technique used is bold and coloured yellow, which I think is specifically done because summer is seen as a yellow type theme of time. Its also a salsa magazine, texts like ‘salsa people’ ‘salsa roots’ tell us this, I think that the publisher done the theme of summer because it relates to salsa which is listened in south America, a hot country. The texts Salsa people would interested people who like salsa, more like people that dance to this type of music and from the colour’s used yellow, pink and orange it shows the variety us of colours, detailing the colours used or the feel of how salsa music a is , exciting and lively.

2)

The first thing that stands out from this magazine is the main image of the woman, which is exposing this woman’s body and can make other woman admire this because they believe it’s showing her beauty, making them want to be like this, however this woman doesn’t look so happy in the image by the way she's posing, it looks very uncomfortable. She looks elegant, yet isn't posing like so. Red is also another thing that stands out, it’s the only colour which is really used, apart from white, which can mean that its a romantic type of music magazine. Seeing the texts used here, shows that it’s a salsa magazine, but from the artist used 'Andy Gonzalez’ we can see that the type of genre isn't fast and lively salsa music but does slow and romantic music. So I’d say from knowing what artist’s are used in this magazine, it shows that its targeted at people aged 25 and over, 20% of them would be around 18, which also like salsa music. The name under the woman helps the viewer’s identify who it is, ‘ Sonia Braga’ a Brazilian actress, who was very popular at her times, and is a great image to be used because it interreges other people into reading the magazine as it’s not based just on one subject.

Comparison of Two Comparison of Two Magazine’sMagazine’s

Both magazines 1 and 2 are good examples of salsa music magazines, however the second magazine works best as it has a more familiar face to it, rather than the first one, which has two unknown woman, which could always signify a teenage magazine of two girls going to have fun for summer, which isn't the main point about salsa , although the colours used works really well as the colours really show the representation of salsa music, it gives the feel of how salsa is, which as in the second magazine, doesn’t do, only two colours were used which can make the magazine look dull, surprisingly it looks very elegant and gives the knowledge that it was set in deco times, and from the text given, shows that the artist were the romantic type of music artist.Overall I think that the second magazine works out the best as it has more information about the artist’s, than summer activity’s, which doesn’t work as well because a music magazine should be identified from the very perspective of the front page which it wasn’t. and the image used isn't a very interesting image nor was it of someone known, which gives them a less chance that someone will buy it, rather than the second one, which has someone very popular in the famous industries which gives them a bigger percentage of someone buying this.

Drafts

InstitutionInstitution

The publisher of Latin NY is Izzy Sanabria.

Latin NY was published from 1973 till 1985. He was also a Graphic Artist, Actor and Emcee- Comedian. Through the media industry he saw that salsa is a great rhythm for target audience’s which are aged 20 and over, looking through his magazine's they are lively and full of colour, outstanding, bringing the music of salsa to magazine’s. Izzy’s stated as “Mr Salsa” because he popularized the term “Salsa” during the 1970’s, which was then seen by the media to be know as the New York Latin music.Izzy’s bold colourful magazine cover’s, were shown throughout New York, documented Salsa’s subculture events in a way that Moulin Rouge’s Poster’s in Paris. . Izzy's album cover designs and illustrations also set new understanding of quality in Latin music packaging and provided the world with its first visual imagery of Salsa.

My magazine will be based on Salsa music, so I’ve decided to name my magazine ‘Salsero’ as it’s a feminine and masculine form of saying salsa, showing it’s for both girls and boys, it will be targeted to people over the age of 18 as that’s the age people become more open to different things. It will be targeted to people who also come from South America; as it’s were salsa originally comes from. The composition of the text will be organised with two columns, as I want to put the main image on the right side, filling most of that space, with a man and woman dancing Salsa, positioned in an interesting form, bringing curiosity of what the magazine will be talking about. Two more images will be placed at the side, one with a famous Salsa singer, small text will be written underneath to show what it will be talking about, also an image of a club will be at the bottom of this so that it can give various options of what to read, it lets Salsa fans know where the next best clubs of Salsa is. The main cover line will be underneath the main image informing what the biggest news in ‘Salsero’ is. Bar code will be held next to the main cover line and the price will be held beside it, as it costs £1.99, which is a decent amount to pay, because its audience would be working class people

The background will probably be red because it’s usually a colour in which a Salsa dancer wears, and by researching into salsa magazines there would be 2 out of 5 magazines which would be filled with a red background, or I would like to cover most of the magazine with two Salsa dancer’s and have a dark background of people in a night club of Salsa. Sub headings are all coloured in white to stand out the red background and make the target audience more focused in the main image but also in the sub headings, by making them bigger and smaller than each other, having various proportions of texts, so It won’t bore the target audience.

Statement ofIntent

Statement ofIntent

For my main image I will like to use an image like this as it’s a typical imagery which is identify as a salsa move, specially as the people here are Latin, and we cans this as there tanned, have black long hair and it cant be confused with an European persona as there rather pail and pink cheeked, have blond hair

IMAGERYIMAGERY Or an image like this because red represents salsa in the dance industry, also tango but by using different types of fonts in my context I could explain that the magazine is salsa

I could also have a close up of two salsa dancers, like shown here, showing the exoticness of salsa music as it’s very intense and needs a lot of focus on, bringing attention to target audience, it will immediately hit their mind that this is a salsa magazine as the colour, red is very important and acknowledges that this is a salsa related colour.

Fonts/LayoutFonts/LayoutI would like the layout of my magazine to be done like so as it shows the main image, making it easier to read the context of the magazine Also the words are written in big font letter’s to make it focused on and making it interesting for the reader to read, by not reading a long biology. The colour of words used is bright enough to make the target audience appeal more to the context and comparing yellow with the word stress. I would like to use this type of layout and colour as it brings both male and female audience onto reading this type of magazine, however I wouldn’t use an image of just a woman as it establishes a different target audience onto reading it, that’s why I would use a male/female image which pose in a way that it’s telling the audience it’s a salsa magazine without having to say it.

i like the way this mast head was done, and I’d like to do something like this as it reflects on the main image, the iron man which then aware’ the audience about what’s in the magazine, it’s highlighted with electric light, exploiting what the iron man is about, showing that this magazine is properly evolved around films, for example films that are in the same genre

This mast head is also another way of which I want to do my mast head, it reflects with the main image, making it more appealing to the target audience, informing them without having to say anything, then has small texts, which doesn’t reveal the whole story just a small part.

Production Log

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