Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

MastheadThe masthead is black which fades into red and is in capitals which help make it stand out on the white background. It is in the primary optical area and strong fallow area. This is because it where the buyers will look first so they automatically know what the magazine is.

Main imageThe main image is Eminem and he is put in the centre of the cover. Within the mise en scene, he is wearing a black vest top, a necklace with a cross on and you can see his tattoos. He has got a serious look on his face which shows how serious he is but also shows that the story which will be in the magazine is serious. A mid shot is used which shows us how he is standing. He is stood with his arms crossed which suggest that people shouldn’t mess with him. The shadow around his makes him stand out.

Model creditThe model credit is in red, capital letter, ‘EMINEM’ the last letter is slightly behind his ear which makes Eminem stand out more. It is in the primary optical area which follows the design of the Gutenberg design rule.

CoverlinesThe cover lines are in black, red and grey. They all frame the main image of Eminem and are all spaced out. All of the writing is in capitals but each cover line is in a different size. The font is bold san serif.

Main cover lineThe main cover line is in the primary optical area which indicates its importance. This is what the buyer will see when it’s on the shelf so it is important for it to stand out. The writing is in capitals and a large font. The quote, ‘I literally almost died’ interests the reader which will make them want to know the rest of the story. The names of the drugs are in grey which suggests they are bad. Also the words ‘comes clean’ is ironic as above drugs are names.

Colour

The main colour scheme is black, red and grey. These are associated to the R&B/ hip hop genre of the magazine. The red stands out which shows how important that bit of information is. All of these colours stand out on the white background which puts emphasis on the masthead and cover lines.

TypefacesAll of the type face is in capitals, bold san serif. This makes them all stand out which attracts buyers.

Photography LightingThere is high key lighting on his face which emphasises his expression. The high key lighting overall makes a shadow effect around Eminem which puts emphasis on his muscle tone and his tattoos. Within the mise en scene, the vest top puts emphasis on is muscles and tattoo’s. This represents males to be strong and powerful which is a stereotypical view of Eminem.

Design Principles Used?The design principle of Gutenberg’s design rule is used here as the main stories are put in the primary optical area and strong fallow area. This is so the buyer automatically knows what is going to be in the magazine. These stories need to be the most entertaining as it is going to be what attracts the buyers.

House StyleThe house style for Vibe magazine is usually the colours red, black and grey. These are bold colours and the arrangement has allowed each one to stand out. These colours will attract the target audience which is 16+ because they are sophisticated colours compared to the bright and bubbly colours you see on music magazines for a younger target audience.

Comment on how the design of the magazine cover attracts the target audience:The colours are sophisticated which attracts the older generation. Also, the rap artist Eminem who is on the cover is well known with many generations therefore attracts a wide range of audiences.